Conditioner - Lovely Package

Aroma

June 5, 2014 by Lovely Package

“We created the AROMA brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).

Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.

For each of the three AROMA lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.”

White Key

July 22, 2013 by Lovely Package

“Our client provided us with his logo, which included simple, elegant writing and an old-fashioned key. We decided to build on it: for the series of the “White Key” cosmetics we created a coat of arms with two keys, the company initials, place and year of company origin. Modern writing specified the use of each product and balanced atmosphere with practicality. The white bottles we chose for the whole line are referencing the old, precious, porcelain containers, which were used in pharmacies and exclusive beauty parlors during late 19th and early 20th c. Products include shampoos and conditioners, body wash and body cream and a special men’s and children’s line. A colorful, funky coat of arms along the same principles, was created for the kids line, so as to accentuate the particular care provided to each and every company client.”

Swell

January 18, 2013January 14, 2013 by Lovely Package

“Aloof has designed branding and packaging for Swell, a no compromise natural hair care brand.

Swell is a breakthrough 3-step system with a unique Root Nutrient Complex, bringing root-to-tip volume and health to fine, limp and thinning hair.

The packaging is designed to communicate the efficacy of the products, with the negative space between the two ‘l’s’ creating an icon that resembles a root-to-tip hair follicle, echoed in the die cut, full-wrap label gap positioned on the face of the packaging.”

Student Work – Lina Sponberg & Linn Andersson

June 16, 2012 by Lovely Package

“Package solution for travel shampoo and conditioner, created for Stora Enso’s competition “Package Recreated”, open to selected universities and art academies around the world.

The assignment was to design a primary package for a cosmetic product, and the package had to be made out of carton.”

Let Me Be

November 3, 2011 by Lovely Package

“Premium hair care range by Bob Helsinki for Miraculos.

We wanted our new premium line to be something different: personal, sympathetic and organic. We wanted to give the products depth, personality and own voice – also in the name. The decision was to speak to the user through the package itself. To literally open a conversation: ask gently for a permission to enter the user’s world. This combined with a unique matte feel of the bottle, the translucent surface and the creamy colour of the liquids made the products both luxurious and easily accessible.”

Charles Worthington

August 22, 2010 by Lovely Package

CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009. The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.

The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the premium positioning for the brand in an ultra competitive and increasingly noisy market. The starting point was the Charles Worthington brand identity. CookChick developed an idea from Charles himself by using just the CW letters and creating a cut-sharp brand mark. Coupled with the brand mark is a stripped back approach to the regime naming and descriptive copy. Each Regime has a clear, to the point, hair benefit USP and carries a hotspot of colour. It was agreed early on that the Charles Worthington bottle shape was unique and still carried a real point of difference on shelf. However, the new pastel & foil silver colour palette replaces the previous translucent plastic approach suggesting a more premium and sophisticated range.

The attention to detail was a critical aspect throughout this project. One example of this was adding a tactile CW logo embossing to the recessed thumb button on the lid. The overall impression in-store gives a fresh, bright & sophisticated brand feel coupled with immediate product benefit navigation.”

Miss Jessie’s

February 10, 2010December 31, 2008 by Lovely Package

Designed by Hyperakt | Country: United States | Fonts used: Bureau Grotesque, Berthold-Script, Berthold Akzidenz-Grotesk Condensed

“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.

I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”