Nubia

Nubia

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Designed by Alex Nereuta | Country: Canada

“It’s not every day that you come skincare products you also want to eat. Nubia’s new skincare line is handmade in Montreal using 100% natural ingredients, and includes premium products for the face and body.

The Nubia skincare line appeals to women in their late 20’s and older who choose their products based on purity of ingredients, the highest production standards, and social/environmental factors. The packaging accentuates product visibility while balancing a high-end, modern aesthetic with personalized, tactile and colourful touches that highlight the freshness of the ingredients used.”

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Leafs by Snoop

Leafs by Snoop

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Designed by Pentagram | Country: United States

“Laid-back California cool inspires the branding for a line of marijuana-based products from hip-hop legend Snoop Dogg.

With songs like “Smoke the Weed,” “This Weed Iz Mine,” and “California Roll,” it’s no secret the rapper Snoop Dogg has long been a cannabis connoisseur. Now he’s sharing this passion with the public—at least in Colorado, where consumption is legal—with a new line of marijuana-based products called Leafs By Snoop. Pentagram’s Emily Oberman and team have designed the brand identity and packaging for the line, which includes both flower and edibles (“Dogg Treats”) such as chocolate bars, chews, drops and gummies.”

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Naughty But Rice

Naughty But Rice

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Designed by Robot Food | Country: United Kingdom

“Rice pudding is rising in popularity, and to coincide with the trend, The Hain Daniels Group has launched Naughty But Rice, a vibrant new brand with a bit of a twist. The clue’s in the name. Naughty But Rice brings pud lovers all the heart and soul of traditional rice pudding with a deliciously contemporary edge.

Leeds-based brand and design agency, Robot Food, are well-known for their daring challenger approach, and were asked to help create the brand look, feel and packaging. Leaving behind the tired, whimsical category cues of old, the team came up with the strap-line, ‘Rice pudding. But not as you know it’, and got to work on a strikingly indulgent aesthetic that deliberately disregards the category’s moody, rather serious look and feel.”

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Fonda

Fonda

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Designed by HUMAN1ST | Country: Slovenia

“The Fonda fish farm builds its identity on the basis of a combination of high-quality products and family tradition. Boris Balant participated in the establishing of the Fonda brand and then worked in close cooperation with the family to develop the family company’s overall visual identity in parallel with its development. Humanist then designed the further development and reinvigoration of the brand with a focus on transparency, dynamics and youthfulness, with a simultaneous emphasis on the family’ indigenous origins, based on authentic images of the family. The family saga of a top-quality world-class fishery also received fresh impetus through the redesign of the logo, expansion of the contents and a new website.”

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TÅPPED Birch Water

TÅPPED Birch Water

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Designed by Horse | Country: United Kingdom

“Design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK.

Considered nature’s detox, birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects vital minerals and vitamins and is full of the antioxidant manganese.

“Although a traditional springtime drink in Finland and other parts of the world such as Canada, tree waters are a totally new concept to consumers in the UK”, comments Ian Firth, creative partner at Horse.

“Clarity of product communication was therefore paramount, so we used the packaging structure to our advantage. To help communicate provenance, the water is packaged in a cylindrical paperboard can which we designed to resemble a real birch tree. This helps overcome some of the challenges of communicating an unusual new product, but equally distinguishes the water from other beverages.”

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Cosmedicine

Cosmedicine

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Designed by Established | Country: United States

“Created in 2003, Cosmedicine is founded upon a legacy of European-based aesthetics treatment. The company operates with an ethos and philosophy rooted in accordance with its originating professional standard of high-quality, results-based, luxurious yet affordable skincare. Established’s 2015 rebrand of Cosmedicine elevates the containers to the quality of the formulations. Notable distinctions include ombre-colored cylinder packages, hand-applied seal embellishments, and embroidered drawstring duster bags for travel and storage.”

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Moreish

Moreish

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Designed by Milk | Country: New Zealand

“The luxury segment is experiencing the strongest growth in skincare. Moreish was an existing, but underperforming range in pharmacy. The existing brand was centred purely around argan oil and its Moroccan provenance, but the visual architecture was very pharmaceutical in aesthetic and not embraced by consumers. While the already effective formulas have only been slightly altered, the brand positioning, language and design were completely up for grabs.

The new differentiated Moreish proposition is now more relevant to our target audience, we brought this new positioning alive through a more sophisticated pack language. The new positioning needed to work harder than focusing solely on a key ingredient, as these are subject to fads and potentially negative media. The skin is the body’s largest organ, and whatever goes on the skin is ‘consumed’ by the body, so therefore anything applied to the skin should truly nourish like nutrient-rich food does. Leveraging this simple insight, we repositioned the brand as ‘Superfood for Skin’.”

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Penema

Penema

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Designed by Chris Trivizas | Country: Greece

“Esterra® is a family Company that deals with the cultivation, commerce and export of olive oil, as well as other quality products based on the olive. Our enterprise has as goal to develop and expand its activities to other agricultural products, cultivated in the fertile land of Messinia.

The name of the Company comes from the union of the archaic “es” (from) with “terra” (land, in latin) and its goal is to express the connection of the Company to the traditional cultivation and the purity of the products of this land.

The design of the symbol of its trademark also stems from the values that mark this Company. Thus, knowledge and tradition lead to the design of an eternal unique olive tree, which has a ladder as a trunk, an element that symbolizes at the same time the traditional way of collecting olives as well as the modern, dynamic prospects of the Company.”

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Bisto Collector’s Edition

Bisto Collector's Edition

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Designed by Robot Food | Country: United Kingdom

“Bisto is the Nation’s Favourite gravy and one of the most recognisable brands on shelf and as such, deserved a fitting tribute for this year’s annual collector’s edition tin. To help celebrate the Bisto brand and put a contemporary spin on a retro offering, Robot Food were called in to put their creative heads together and deliver something with huge standout.

With the aim to launch in time for the upcoming winter season, Robot Food were responsible for the proposition and design of the Limited Edition Bisto gravy tin exclusive to Tesco stores nationwide. By taking cues from Bisto of old and mixing them up with contemporary touches; the new collector’s edition tin is an apt homage to the proud heritage of the Bisto brand. A luxurious gold finish and subtle pack embossings help bring the tin into the 21st century, whilst the bulk of the design remains very much vintage. The Bisto children and old school messaging make a welcome return and when surrounded by intricate flourishes and subtle details, give the pack a stylish, retro that remains very current. A Limited Edition tin worthy of the title, fit to display in the kitchen and use again and again.”

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MELODI

MELODI

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Designed by Antonia Skaraki | Country: Greece

“The Stathakis family bees spend their holidays in the most beautiful areas of Crete! From Gramvousa to Elafonisi, the lighthearted dance gives life to nature, along with the sea breeze caressing the thyme and the beautiful dunes harmoniously protect the pines from which our honey derives. This sweet choreography of bees in harmony with nature, produces a rare honey with intense amber color and fine aroma. The MELODI is an ode to the Cretan honey. We used gold foil printing and colors of the earth that represent that high quality product.”

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