“I was invited to my mother’s garden in Szentendre to pick apricots. The result was at least 5 kilos, so I had to think about a way to save it for the winter. I asked my friends to help me, so we decided to make jam out of it. We boiled and peeled them, and used a secret recipe of my friend’s grandma. Next day we filled the jam into small jars, from then on I only had to think about some branding. Íz means “taste” in hungarian, but also the name of the jam you fill the pancakes with.”
A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.
“Fruita Blanch is a family business with a long tradition. Generation after generation, Fruita Blanch has grown fruit and produced their own jam, preserved products and organic juices.
Fruita Blanch’s new product line is here to let you know about their low-sugar, chemical free preserved products. Produced from 100% organic, self-harvested fruit.
Traditional artisan methods, and the deepest care in what they do, is what defines Fruita Blanch. Gourmet product creations of the future made with the values of the past.
Fruita Blanch has developed a versatile set of multi-sized labels to fit every jar. These labels have been designed to reveal as much of the jar product as well as to emphasize its artisanal nature.”
Description: Smucker’s is a North American manufacturer of fruit spreads, ice cream toppings, health and natural foods, beverages, shortening, and natural peanut butter, dating back to 1897. When redesigning a number of products from the Smucker’s Pure Jam line, I intended for the design to truly and uniquely portray the essence of quality and traditions based on the company’s ideals in a new and innovative way.
Ideally, customers should be persuaded to purchase a product by its essence, and not simply by its label. This especially matters when it comes to a company that prides itself on excellent quality. Many consumers have experienced the growing, picking and preparation of fruit for spreads; in remembering the ease at which one can recognize the colours, textures and smells associated with the cooking process of jam, I created a design that emphasizes the jam itself.
After experimenting with die-cuts and windows that exposed the natural colours of the jam, I discovered that reversing this effect actually exposed more of the jam to the consumer. I recreated a silkscreen effect to contrast the rich natural colours of the jam and moved away from traditional label systems used by many competitors. Many rival companies and products embrace the use of photographic and illustrative images of fruits to give the consumer a taste of what the product offers. To break away from this conventional style and allow Smucker’s to stand out when positioned on a grocery shelf, I depicted the fruits as icons. These white icons stand out clearly on the background colours of the jam, yet do not take away from the distinct colours and textures seen through the glass jars.
Overall, the design portrays a rich and elegant aesthetic that stands out from competitors and retains the quality that is associated with the Smucker’s brand.
Designed by Mats Ottdal | Country: Norway Frisk is a drinking yogurt designed for young children who don’t like milk which uses bright colours and happy fruit-shaped characters to appeal to the target audience. Some of you may remember Mats’ birdy juice concept, which we featured last year.
Designed by Mangion & Lightfoot | Country: Malta “Mangion & Lightfoot were approached by Magro Brothers to design a package solution for the brand name ‘Occasions’. Specifically produced for the UK market, the product required a logo and a series of three labels aimed for the middle to upper market sector. Our solution was to … Read more
Designed by Toman Design | Country: Czech Republic
“Packaging was created under the idea “Energy from Nature”. Illustrations and feelings of the product is focused on a basic and easy connection with something made purely from nature.”
Designed by Mariève Dorman | Country: Canada “Here is a nice packaging for fruits and nuts in three formats for the wood walker, the small wood walker and even the women runner. The recycled paper packaging has no printing and is equipped with a detachable single label and a hanger for hooking usefully to small, … Read more
Designed by Reggs | Country: The Netherlands “Jan Robben is a strawberry grower with a passion for his product, and a dedication to producing fruit of a higher standard than your ‘average’ strawberry. In 1998, his company was the first in the Netherlands to receive the Milieukeur certificate. We designed a packaging that presented his … Read more
“In 2009, I graduated in Industrial Design at UniRitter (Porto Alegre, Brazil). In order to do my final project, I decided to draw packaging for jam and jellies, because these products are pretty popular not only in the south of Brazil, but also in many other places. I had two main goals with my project: to affect the environment as little as possible and to develop a product with easy access to a great number of people.
Concerning the environment goal, I decided to project a returnable packaging system. After being used, the packaging should go back to their factory, where they would be washed and potted again. In this system, it is not necessary neither to discard packaging nor to manufacture new ones. I chose glass as the packaging material because it is very resistant and it can be recycled without losing any of its physical and chemical characteristics.
