Greece - Lovely Package

Aromatologic Spa Cosmetics

December 30, 2015 by Lovely Package

“We worked with our client to build the Aromatologic brand image and story and started packaging applications with the oil perfume series. In the spa line we worked further on the ‘logic’ component in the brand’s name. We designed the glass container, its padded case and plastic cover and devised their graphic design as a game of alternating materials and basic geometric shapes, volumes and colors. The brand logo, invented as the metamorphosis of an essence drop to letter A, is placed in the center of the packaging surface. Vibrant but hazy colors, corresponding to the hue and feel of the spa product in each case, radiate in soft, beneficial waves.”

Penema

October 16, 2015October 10, 2015 by Lovely Package

“Esterra® is a family Company that deals with the cultivation, commerce and export of olive oil, as well as other quality products based on the olive. Our enterprise has as goal to develop and expand its activities to other agricultural products, cultivated in the fertile land of Messinia.

The name of the Company comes from the union of the archaic “es” (from) with “terra” (land, in latin) and its goal is to express the connection of the Company to the traditional cultivation and the purity of the products of this land.

The design of the symbol of its trademark also stems from the values that mark this Company. Thus, knowledge and tradition lead to the design of an eternal unique olive tree, which has a ladder as a trunk, an element that symbolizes at the same time the traditional way of collecting olives as well as the modern, dynamic prospects of the Company.”

MELODI

September 21, 2015 by Lovely Package

“The Stathakis family bees spend their holidays in the most beautiful areas of Crete! From Gramvousa to Elafonisi, the lighthearted dance gives life to nature, along with the sea breeze caressing the thyme and the beautiful dunes harmoniously protect the pines from which our honey derives. This sweet choreography of bees in harmony with nature, produces a rare honey with intense amber color and fine aroma. The MELODI is an ode to the Cretan honey. We used gold foil printing and colors of the earth that represent that high quality product.”

DUO Condoms

April 27, 2015 by Lovely Package

“The briefing: DUO brand identity needs to be revised in order to update its worldwide look for new target audiences, better codify relevant communication and refresh its market presence.

The target consumer: Existing consumers of all ages and sexes as well as new audiences of younger people, web natives and design conscious buyers.

The design: To respond to our clients request we had to review the new languages of communication based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities. The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan – view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a “DUO – coded” language. This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavoured variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc.”

Verve

April 24, 2015March 21, 2015 by Lovely Package

“Naming, logo design, branding and packaging for Verve, the first cold pressed juice and cleanse company in Greece, established in 2014. They offer a variety of 6 juices and 2 milks made with raw and fresh ingredients using only the cold pressed method.

Their identity is simple and clean, using a strong logo and the vivid colors of the juices themselves, revealing the freshness and purity of the brand. Logo typography is simple and primitive made by strong cut letters, inspired in a way on how we cut fruits and vegetables everyday at home.

Each juice is identified firstly by its color and secondly by a paper label on top, where you can find all information on the specific juice like ingredients, nutrition facts, series number on a cleansing program etc. Having a generic bottle and different labels reduces bottle production costs a lot and eases the way of everyday hand bottling. All applications follow the same branding rules and the strong identity of Verve.”

Corinne

April 24, 2015March 15, 2015 by Lovely Package

“Corinne is a lyric poet from Tanagra in Beotia, modern in appearance and perceptions, independent, liberal, social, deep thinking. She loved reading, occultism and astrology.

Corinne’s mission is to create the most effective and high quality skin care, hand and naturally made, products using the most efficacious active ingredients around the world. Our inspiration is the nature and its precious treasures, which combined with passion, love, knowledge and responsibility, create natural, effective and innovative beauty and wellness products.”

Aromatologic

April 27, 2015February 17, 2015 by Lovely Package

“Τhe briefing (in brief): We introduce in Greece and abroad a new line of cosmetics based on components extracted from the legendary area of the Dead Sea. We start with a line of unique perfume oils. We want the logo and the whole identity design for our project.

Τhe target consumer: Sophisticated women and men who care for the provenance and materials of beauty products while also appreciating design and packaging care.

The design: We worked with our client to build the brand image and product story, starting from the given brand name (Aromatologic) and the high-value provenance of the products. Aromatologic project is conceived as one that studies the most primal of senses, Smell, and traces the archetypal but personal “logic of the aromas” in ancient philosophy, the science of numbers and the field of personal memories. Thanks to their pure oil basis, these aromas can blend with each body smell, and create a long lasting, unique, aromatic experience. Based on this, we developed a quite iconic logo as the metamorphosis of a vital and precious perfume (or essence) drop to letter A and vice versa. As the Aromatologic project is also a naming game, where the experience and memory of fragrances is suggested by numbers rather than described by words, we devised a similar and quite original packaging design process: Every scent, corresponds to a number and every number has its own distinct image created by a different artist. We commissioned graphic designers in Greece and abroad to imagine and design the different packages making this the first ‘collective packaging design project’. If “scent counts” (as the brand tag line claims), we aimed for “power in numbers” as well. This sense of something unique but also available to all, guided our choice of a book-like case for each of the aromas.”

ION Chocolate

April 27, 2015January 18, 2015 by Lovely Package

“Τhe briefing (in brief): We would like to renew the image of our line of couverture chocolates. We need a contemporary look for a popular product.

Τhe target consumer: A middle – upper class group of various ages, faithful to the ION quality and also younger generations of prospective clients.

The design: This is a client with whom we have cooperated successfully in other rebranding projects. In this case we had to change the couverture packaging in a way that would update the product identity and pleasantly surprise consumers while strengthening loyalty to the brand. We opted for a design drastically different to the visually overcharged one that already existed: the packaging surface was cleared so that the basic product attributes could emerge in favour of the consumer. Zones of colour were limited to surface edges so as to denote the 4 different chocolate types-flavors (classic, milk, dark cocoa and white chocolate). Emphasis was given to the 5 gr. couverture piece which is the functional basis of the chocolate-cooking process; its sharp ‘snap’ is actually a sign of quality and the first element that memory recalls in relation to couverture handling. Cooking ritual was further invoked by the hand-drawn designs of pots where chocolate pieces are melted. The selected typography added to an overall feeling of a neat kitchen diary where notes and recipes are kept and valued.”

Gaea Fruit Bars

April 1, 2015October 20, 2014 by Lovely Package

“The riefing (in brief): We would like to renew packaging for our fruit bars in order to claim a better position in the market.

The target consumer: Modern consumers in the international market. Mostly young to adults, busy and health conscious people.

The design: We studied the relevant market carefully and discovered that fruit bar packaging is dominated by the same aesthetic: small surfaces busy with information, colors and naturalistic details to the end that the product look misses the point of the very simplicity and practicality that lies in the product’s making. Our client, Gaea, has a reputation for natural practices and the use of pure ingredients. We decided to place all focus on relating this fact to the consumers in a strikingly minimal way. For both the individual and multiple bar packages we cleared the front and laid a crispy white surface. Each fruit taste (peach, fig, apple) is conveyed by a domineering close up of the fruit (on the bar) and its full shape (on the box). The fruit image has a distinctly sharp character and the effect of a 3D experience.”

Gum On

October 7, 2014 by Lovely Package

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth.

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”