Honey - Lovely Package

MELODI

September 21, 2015 by Lovely Package

“The Stathakis family bees spend their holidays in the most beautiful areas of Crete! From Gramvousa to Elafonisi, the lighthearted dance gives life to nature, along with the sea breeze caressing the thyme and the beautiful dunes harmoniously protect the pines from which our honey derives. This sweet choreography of bees in harmony with nature, produces a rare honey with intense amber color and fine aroma. The MELODI is an ode to the Cretan honey. We used gold foil printing and colors of the earth that represent that high quality product.”

Foods Cross

October 6, 2014 by Lovely Package

“The briefing (in brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.”

The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products.

The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott. The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.”

Family Biz

June 2, 2014 by Lovely Package

“We proceeded with this packaging design based on the simple truth expressed by the producer himself: “The beehives are on my island, Serifos, within an area full of thyme, protected by Unesco…I learned beekeeping from my father, when I was a kid and visited the beehives… Bees live between 2 and 4 months…not even 2 during Summer due to the heat…They work morning to night until they run out of strength…

A bee may not have the strength to reach the last 20 m to its own beehive. Then the keepers of the closest beehive allow this bee to spend the night with them…Best beehives are numbers 14, 37, 86…if you see them from the inside you will understand. Another kind of organization. More production! This is why I will make Queens from them….I am doing this for my children, so that they can see the Summer – the work – the bees – the honey.”

Cori Creed Wildflower Honey

February 11, 2014 by Lovely Package

“Two passions collided to create Cori Creed’s Wildflower Honey. Acclaimed West Coast landscape artist Cori Creed embraced a family tradition when she introduced bees to her flower garden – which can be admired from her studio window. To celebrate her first harvest, Cori wanted to create a limited edition package that she could share with friends, family, and supporters.

Designed by St. Bernadine, the packaging drew inspiration from Cori’s first passion – painting. Using paint tubes, St. Bernadine created a unique and simple package that was perfect for the artist. Custom lettering was created to emphasize this personalized, one-of-a-kind honey, while subtle flourishes and intricate details reflected Cori’s dedication to both her art and her garden. A die-cut label was wrapped around each tube, noting the individual flowers that helped to create the honey, along with a personal message from Cori.”

Hexagon Honey

November 13, 2013 by Lovely Package

Concept work for honey packaging.

“Natural forms are the best way to show the naturalness of product. You need only to recognize the form in order to understand what’s inside of the package. The design is simple and uncluttered to show off the clean and clear product.”

Student Work – Westerdals School of Communication

May 24, 2013 by Lovely Package

“The brief asked for a new range of flavored honey from Honningcentralen, the leading producer of honey in Norway. Our idea was to create a series of product which made the user feel like a chemist in the kitchen, with honey acting as a complementary ingredient to a variety of dishes — we wanted to create a honey that could act as a tool that could turn the kitchen into a creative playground.”

Wiener Honig

April 29, 2013 by Lovely Package

“Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed.

The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself.”

FoodWealth

April 9, 2013 by Lovely Package

“The products our client exports needed a rich but simple design language in order to reach different foreign markets. We began by designing a logo, where the first letters of the two-words brand name (Food Wealth), are engulfed by the Greek flora, the lush foliage of plants. We thus created the illusion of a tiny ‘garden’ and allowed for the immediate association with the idyllic land where these products grow. Taking this a step further we designed the outlines of branches and tree leaves, referencing the source plant for every product. Olive trees and thyme are printed on the transparent glass jars, complementing the food within, in a way which allows easy and pleasurable identification. Instead of using color codes, bold graphic symbols and such we aimed for a product differential characteristic closely related to the values of the brand.”

Waxing Kara

March 6, 2013 by Lovely Package

“As a former graphic designer and teacher of graphic design, I figured this would be a short and simple journey—one that I could handle solo. That was a year ago.

Even though I had done package design before, I quickly decided I was under-qualified to do my honey package design. This occurred to me when my nephew’s girlfriend gave me a candle gift so uniquely packaged that I had to call the candle company and ask for the designer’s name.”

Honey Hunter

December 6, 2012 by Lovely Package

“Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh chicken agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a “bad” bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they’re waiting for something fresh. Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!”