“A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.
The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JARMATES was an obvious choice of name. Tasting them all was yet another matter: a real trip! And it was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!”
“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”
“The logo was set in the font Lekton. The color palette included black and white, and a accent color associated with each product. The labels were printed on white matte labels, the blanks were filled out by hand, and then the center image was rubber stamped. The jar caps were covered in post office brown paper, and then embossed with a personal embosser. Then was tied with black & white butcher thread.The products then were placed in hand-stamped muslin bags.”
“Emilie Wildiers came to us with the idea of building a new brand around her unique, banana-based jam recipes. She runs a well-known company in Belgium that has been creating various jams and jellies since the 80′s. But, this is not just another condiment to add to the pantry. It’s deliciously different. A shareable delicacy for every member of the family, from choosy moms and dads, to the kids.
The name we chose is unmistakable in any language. Say it out loud, and you can’t help but smile. “Nom-Nom” the monkey is not only the hero of the brand… he’s a new member of your family. Bon Apetit!”
“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”
“Nuttall is a small, family-run business. Their delicious range of jams and preserves gets sold mostly at farmers’ markets in the Overberg. That said, the brand has big ambitions, and wants to communicate a fresh, fun approach to a fairly traditional product. The final design solution is cost-effective, but supremely eye-catching.”
“Peter Gregson cooperation with Serbian home-style food brand Granny’s Secret® continued with their line of organic products. We designed the label and cap and gave a fresh look to Granny’s Secret® Organic.”
Designed by Together Design | Country: United Kingdom “Together Design has created new packaging, point of sale and web design for quirky artisan condiment Bacon Jam. Concocted by independent bistro Eat17 in Walthamstow Bacon Jam started out as a local phenomenon but newly launched with branding by Together Design, has now secured shelf space at … Read more
“I was invited to my mother’s garden in Szentendre to pick apricots. The result was at least 5 kilos, so I had to think about a way to save it for the winter. I asked my friends to help me, so we decided to make jam out of it. We boiled and peeled them, and used a secret recipe of my friend’s grandma. Next day we filled the jam into small jars, from then on I only had to think about some branding. Íz means “taste” in hungarian, but also the name of the jam you fill the pancakes with.”