mexico - Lovely Package

Juan Montaña

November 26, 2015 by Lovely Package

“Moonshine was the name given to illegally distilled whiskey during the US Prohibition, among this time, production was carried out at night, under the moon’s rays. Juan Montaña is a Mexican distilled liquor which represents the southern US., made out of natural products such as water, yeast, corn kernels and barley. Its branding, packaging and graphic language are inspired by the story of a typical old hermitliving in the southern US Mountains, represented with a vintage ilustration at the top of the label. We chose to merge a rustic style with spare printing techniques to create a fresh design, combined with old fashioned elements to reflect the natural essence of the product. The result is a label with a vintage and raw look that give it a handmade feel.”

Caralarga

November 26, 2015 by Lovely Package

“Caralarga is a Mexican jewelry design firm. This project included the creation of visual identity and the design of the packaging. The brand concept was inspired and based by the work of Native Americans, trying to communicate this idea through the icon in the logo, which is a tepee that represents the two capital letters of the designer and founder of the brand: Ana Holschinder. We chose to work with a bright and vibrant color palette, combined with a modern sans serif font, which would reflect the energy of the brand. The result is a simple, yet unique, clean and bold packaging printed in full color and matte coated, using a geometric shape printed over half the surface of the box to give a particular and friendly look.”

Zorra

October 21, 2015 by Lovely Package

“Zorra is a new Mexican craft beer. Brewed on Guadalajara in the state of Jalisco in Mexico, Zorra is dedicated to bring unique tasting experiences. Our naming and branding proposal combines a strong name treated in a friendly and contemporary way. Two strong beer styles have been selected to make the brand’s first statement. A black strong Imperial Peanut Stout made with a combination of six malts and brewed with roasted peanut and a Red India Pale Ale wich uses a selected variety of hops to bring floral and herbal scents.”

Nativetech

May 4, 2015 by Lovely Package

“Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.

Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.”

Cervecería de Colima

December 28, 2014 by Lovely Package

“La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all its hard work into perfecting its three unique handcrafted beers for international sale and distribution.

Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local Colima volcano. We developed a friendly, simple-looking brand that honours the human touch and workmanship behind every product.

Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles’ design resemble the uniqueness and the hard work behind each individual brew.”

Meteoro

May 28, 2014 by Lovely Package

“Local legend tells that a small incandescent rock fell near the town’s mezcal maker’s home, creating an ideal earthen pit oven, in which he roasted his agave hearts, and created the best mezcal in the region. “How did you do it?” They asked him. The old man simply replied: “It fell from the sky…”

Viejo Indecente

February 17, 2014 by Lovely Package

“We all have a dark side. It may remain hidden most of the time, but every once in a while, a glimpse of our other selves cannot be denied.

Viejo Indecente opens the door to that other you. Is someone peeking through the keyhole or is it you who is looking into the forbidden?

With a transparent spirit and bottle, we made the keyhole real by printing the eye in the back and letting an alpha circle in the upper part of the front label.

Either by holding the bottle with both hands o rotating it over the table, this mysterious character’s eye comes to life and follows you as you fight with your inner, darker self.”

Brooklyn Grooming

February 9, 2014 by Lovely Package

“When I created the Brooklyn Grooming identity I got my inspiration from Victorian barber shops and nautical antiques. I wanted to reflect the “apothecary aesthetic” that recalls classic and timeless elegance that suggests a simpler time when grooming was paramount in our society to all men.”

Bonnard

August 19, 2013 by Lovely Package

“Bonnard is a Mexican french-inspired tea and confectionary shop.

The brand’s distinct brush strokes and color selection are based on Pierre Bonnard’s postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand’s gallic concept effortlessly, spontaneously and efficiently.

Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands.The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.

The rounded cross icon detail found in the wording relates to the shapes of macaroons, one of Bonnard’s prime delicacies.”

La Michoacana

May 27, 2013 by Lovely Package

“La Michoacana is a traditional Mexican “paleteria” wich has been in the market for a long time now. During this period, the brand has suffered a constant changing on its corporate identity caused by the non attendance to its marketing, leading to a misunderstanding of the brands core. We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”