Pole & Line

Pole & Line

lovely-package-pole-and-line-1

Designed by Moxie Sozo | Country: United States

“American Tuna is owned by six families that practice a generations-old tradition of artisanal pole and line fishing. When American Tuna came to Moxie Sozo in early 2014, they were looking to create a brand for exclusive distribution at Whole Foods. Keeping in mind the unique way in which they harvest tuna, we developed two brands – Pole & Line and Deck Hand Premium Cat Food – to position the brand as the sustainable tuna of choice that you can trust. From inception to execution – we impacted every aspect of the brand on store shelves. The new brands quickly grew to over $1 million in sales. Due to their success, the brand now has six new products that will be launching in Whole Foods stores within the next few months.”

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Late July

Late July

Late July

Designed by Moxie Sozo | Country: United States

“Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors. In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July’s positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo’s work for Late July as, “The best packaging we’ve ever seen.”

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EatPastry

EatPastry

EatPastry

Designed by Moxie Sozo | Country: United States

“Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of the grocery store. The Art Deco-influenced packaging was illustrated by hand in deference the small-batch, gourmet nature of the product. A year after launch, EatPastry continues to thrive and the packaging has been featured in numerous books, magazines and blogs.”

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Probar Fruition

Probar Fruition

probar1

Designed by Moxie Sozo | Country: United States | Fonts: Clarendon, Gotham

“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”

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GoLite

GoLite

GoLite

Designed by Moxie Sozo | Country: United States | Fonts used: ITC Conduit

“GoLite is the leading manufacturer of lightweight clothing and gear for the outdoor sports industry. Moxie Sozo developed a unique system of tent packaging for GoLite that enhanced brand appeal at the retail level, and also increased effectiveness of storing and shipping at the manufacturing level. The system had three different box sizes which could be customized for up to twelve different products.”

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Nuun

Nuun

Nuun

Designed by Moxie Sozo | Country: United States | Fonts used: Gill Sans, Neutraface, Futura, Chalet

Nuun makes portable electrolyte hydration tabs for endurance athletes, from adventure racers and ultra runners to Iron Man competitors and mountain bikers. Having established themselves with the extreme sports market, they wanted to expand their product line to offer a healthy hydration alternative for everyday life. So they developed U, a low-sugar, low-calorie option for hydration. Their primary target included women between 25–40 who shopped at Whole Foods, practiced yoga, and were environmentally conscientious.

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Red Dog Candy

Red Dog Candy

Red Dog Candy

Designed by Moxie Sozo | Country: United States

“All food packaging needs to work at the retail level, but some foods like candy and chocolate are conducive to creative solutions. While milk and flour are commodities, consumers expect gratuitous foods like candy to have an element of fun in the packaging. Through the use of vintage-style imagery and quirky humor, the studio sought to create a packaging personality not typically found on the candy shelves.”

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Fruta Del Diablo

Fruta Del Diablo

Fruta Del Diablo

Designed by Moxie Sozo | Country: United States

“There are a wide variety of salsas in the marketplace, with offerings from small start-ups and international corporations alike vying for consumer dollars. Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican artist Jose Guadalupe Posada, we were able to lend authenticity to the salsa while reinforcing the product’s heritage in traditional Mexican cuisine.”

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Newman’s Own Organics

Newman's Own Organics

Newman's Own Organics

Designed by Moxie Sozo | Country: United States

“The candy mint market has grown increasingly competitive over the past few years. Working with Newman’s Own Organics, Moxie Sozo developed a line of tins which drew inspiration from Italian candy packaging and fruit crate labels from the 1920’s and 1930’s. Great care was taken at every stage of the process, including printing the tins at a specialty printer in Northern England.”

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