“From its base in rural Cornwall, Naturepaint makes the UK’s only paint certified with zero VOCs – volatile compounds that contribute to pollution and are hazardous to health. Made only from natural ingredients, including local clays and pigments, Naturepaint is so safe it’s the only paint that can be sold via post, and is completely biodegradable.”
“Do you speak Scotte? A professional painter uses expressions like “Wall 7″ and “Carpentry 70″. We have brought their language into the design concept, making each and every packaging easy to find and use.”
“Objective: In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.
Process: How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.
Results: No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it have the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.”
“This work is something which we recently produced for Icon Magazine’s Rethink project. We were tasked with rethinking something we felt was in need of an overhaul. We focussed our attention up paint tins, and specifically the Dulux brand. Below is an excerpt from the interview for Icon Magazine:
Having recently braved the turmoil that is home decorating, the pain of standing in front of rows of souless tins of paint with no personality was fresh in the mind like a newly glossed skirting board. Therefore, when Icon’s ReThink brief landed, that feeling of being a frustrated paint consumer became the focus of our attention. When everyone thinks of paint (certainly in the UK) I’m sure they think of Dulux.”
“Pitched advertising campaign for the world’s largest tomato festival La Tomatina, situated in Bunol, Spain. The campaign targets the audience by a series of guerilla advertising and direct mail. The promotional pack contains a squishy rubber tomato, which reveals the festival logo once stretched (conceptually giving the viewer an insight to the festival). The container for the promotional item is designed in the style of paint packaging and plays on the phrase ‘paint the town red’.”
“Market leader in Latin America in the segment of art materials, the company Acrilex sought to differentiate the point of sales and create greater added value in the Decor Paint product packaging. The solution was the upgrading of the brand and a complete redesign of their packaging.”
“Milk Paint is a dry paint that comes in a powder form. It’s history comes from the type of paint that was used on farms and old antique furniture. The paint has an antiqued-finished quality that I expressed through using old wood type style typefaces, and kept it mainly typographic to let the attention flow from the brilliant color and to the labels.”
“The project involved the redesign of four lines of products for Belco. There was a need to update their image to bring it in line with their current product. We created a color identification system with a simple design that would be easily recognizable by both sellers and buyers. To highlight the properties of each product we worked in an iconography disposed in a secondary reading.”
Kristin recently graduated with an M.F.A. in Graphic Design from the Academy of Art University in San Francisco, California. The program emphasized conceptual and critical thinking alongside typographic excellence, visual storytelling and solid craft skills.