Seedlip

Seedlip

lovely-package-seedlip-3

Designed by Pearlfisher | Country: United States

“Pearlfisher has created the brand for the world’s first distilled non-alcoholic spirit, Seedlip.

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Combining six individually distilled barks, spices and citrus peels, Seedlip’s refined and complex blend is poised to disrupt the way consumers think about adult non-alcoholic beverages. Pearlfisher’s challenge was how to communicate Seedlip’s powerful challenger proposition through artfully executed branding.”

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Jameson Bitters

Jameson Bitters

lovely-package-jameson-bitters-1

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the brand and packaging design for the new Wild Sloe Berry Bitters, byJameson. This is a new, beautifully crafted and locally sourced Bitters brand from Jameson thatdelves into the brand’s Irish roots and flavours, and is designed to give influential bartenders anddrink enthusiasts new ways to enjoy and experience the iconic whiskey brand.

With the rapid growth in Bitters brands, a certain “type” of Bitters language is quickly saturatingthe category. Pearlfisher’s task was to create a visually distinctive look and feel for JamesonBitters, whilst ensuring we complement, respect and become a great companion to the Jamesonmaster brand.”

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Blue Bottle Coffee

Blue Bottle Coffee

Blue Bottle Coffee

Designed by Pearlfisher | Country: United States

“Task: To create a new expression for Blue Bottle’s New Orleans Iced Coffee, extending the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.

Scope: Brand strategy, identity, and packaging design.

Solution: The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian. Pearlfisher has elevated Blue Bottle’s current equities and clarified their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue to increase shelf impact.”

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NibMor

NibMor

NibMor

Designed by Pearlfisher | Country: United States

“Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and packaging for organic chocolate brand, NibMor.

A premium snack brand that does things differently, NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way on the crowded confectionary shelf.”

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Cheeky

Cheeky

Cheeky

Designed by Pearlfisher | Country: United Kingdom

“As part of a long-term relationship with Soho House Group and Cowshed, Pearlfisher has created Cheeky – a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design.

Pearlfisher Senior Strategist, Jenny Dean, commented, “The key to this project was understanding how the Cowshed brand, which is revered around the world for offering luxurious, relaxing and naturally indulgent spa experiences, could go from spa to salon and speak to a new generation of fun-loving young women. The opportunity for Cheeky was to create a world of playful indulgence that projects attitude and spark, and helps women to create their own unique, captivating beauty.”

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The Gild

The Gild

The Gild

Designed by Pearlfisher | Country: United Kingdom

“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.

Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.

Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”

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Simply Enjoy

Simply Enjoy

Simply Enjoy

Designed by Pearlfisher | Country: United States

“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.

Scope: Brand strategy, identity design, tone of voice and packaging graphics.

Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”

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Strong

Strong

Strong

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the brand strategy, naming, identity, packaging, retail and digital communications for Strong, a range of high quality complex nutrients. Strong is made from the freshest and highest grade of ingredients, developed to target health and beauty at a cellular level, for a stronger, more vibrant and younger body.

Pearlfisher’s objective was to create a brand that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits in a unique and emotional way.

Karen Welman, Founding Partner and Chief Creative Officer at Pearlfisher commented, “The idea was to create an impactful visual story using the metaphor of beautiful and  elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet impactful and clearly communicate the brand’s promise of inner strength and outer beauty.”

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Crabtree & Evelyn 2012 Christmas Gift Collection

Crabtree & Evelyn 2012 Christmas Gift Collection

Crabtree & Evelyn 2012 Christmas Gift Collection

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection.

The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel®  and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).

The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life – “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”.

Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”

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