Designed by Mirim Seo | Country: United States
“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”
Designed by Sumayya Alsenan | Country: United States
“The logo was set in the font Lekton. The color palette included black and white, and a accent color associated with each product. The labels were printed on white matte labels, the blanks were filled out by hand, and then the center image was rubber stamped. The jar caps were covered in post office brown paper, and then embossed with a personal embosser. Then was tied with black & white butcher thread.The products then were placed in hand-stamped muslin bags.”
Designed by Lavernia & Cienfuegos | Country: Spain
“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”
Designed by Peter Gregson | Country: Serbia
“Peter Gregson cooperation with Serbian home-style food brand Granny’s Secret® continued with their line of organic products. We designed the label and cap and gave a fresh look to Granny’s Secret® Organic.”
Designed by Eszter Laki | Country: Hungary
“I was invited to my mother’s garden in Szentendre to pick apricots. The result was at least 5 kilos, so I had to think about a way to save it for the winter. I asked my friends to help me, so we decided to make jam out of it. We boiled and peeled them, and used a secret recipe of my friend’s grandma. Next day we filled the jam into small jars, from then on I only had to think about some branding. Íz means “taste” in hungarian, but also the name of the jam you fill the pancakes with.”
Designed by Peter Gregson | Country: Serbia
“Granny’s Secret is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.”
A few students in Package Design BFA who are studying at the Fashion Institute of Technology in New York sent us their work.
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