Designed by Squad Ink | Country: Australia
“Archie Rose Distilling Co. is the first independent distillery of craft spirits in the City of Sydney since 1853. Archie Rose honours this rich history while offering Sydney-siders the chance to experience genuine grain-to-glass spirit production onsite with an incredible cocktail bar to boot.
Squad Ink was engaged to brand, package and launch this incredible craft distillery and range of spirits, including a Dry Gin, Original Vodka and a White Rye.
We opted for a heavy-weighted base, bullet style bottle that borrows its shape from the copper pot stills from which the gin, vodka and whisky flow. It’s a nod to the classic whisky bottles of the prohibition era in the United States – confident yet completely unpretentious. Of course, the specific bottle we sketched out didn’t exist as a stock bottle so we had a custom mould created. This opportunity allowed us to distribute more glass in specific areas, such as the neck and shoulder, making way for an authentic mottled glass appearance and heavy in-hand assertiveness. We also added a 360 degree recessed label indentation across the so that the full-wrapped belly label could be profiled as a hallmark design feature. We also embossed “Archie Rose Distilling Co.” out of the base of the bottle in the fashion of a craftsman’s mark – subtle and out of plain sight.”