PICO

PICO

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Designed by Swear Words | Country: Australia

“PICO is a premium gluten-free, vegan, fair trade certified, Swiss chocolate range conceived and designed in Melbourne.

A premium chocolate range launching in an already visually busy environment, Pico required impactful, contemporary branding and packaging whilst giving a nod to its Swiss chocolate-making heritage. Our solution is inspired by Swiss poster art and its bold geometric forms reinterpreted as flavour and texture cues in the context of an abstract mountain range designed to lend strong shelf impact.”

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Brash Higgins

Brash Higgins

Brash Higgins

Designed by Swear Words | Country: Australia

“Brief: Create a logotype and symbol, style guide (font choices, colour palette), wine labels and stationery set. The Brash Higgins brand needs to be strong enough to stand on its own, yet be complimentary to their sister brand Omensetter.

Result: The visual identity of Brash Higgins is unique, clever, playful and memorable. The wine labels have been very well received by trade and media, helping the brand to gain widespread trial and acceptance. The labels are iconic and memorable without being bombastic or crass so they will retain a timeless appeal yet incredibly strong brand recall.”

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Dulce* Sugar

Dulce* Sugar

Designed by Swear Words | Country: Australia “Our lovely friends at Market Lane have launched a new product that works deliciously with their incredible coffee. ‘Dulce’ is the Spanish name for sugar made from dried sugar cane juice. It is unrefined and has amazing caramel and molasses notes – perfectly able to be eaten all … Read more

Green Eggs

Green Eggs

Designed by Swear Words | Country: Australia “For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional Victorian … Read more

Jacqueline Evans Naturopathic Skincare

Jacqueline Evans Naturopathic Skincare

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Designed by Swear Words | Country: Australia | Buy it

“The Jacqueline Evans story began in 1999 when Jacqueline first created customised skin care for a select group of clients when she worked as a naturopath in the United Kingdom. Since then, years of meticulous research have gone into product formulations. Products are based on the function of the ingredients and only the purest and highest grade natural and organic ingredients are used, including cold pressed oils, the best essential oils and beneficial levels of vitamins, minerals and herbals resulting in some of the most effective products in the world.

Simple typography and bold colour differentiation communicate the honesty of this product. They just happen to look great all together on your bathroom shelf too!”

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