US - Lovely Package

Cavalierino

January 11, 2011 by Lovely Package

“Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.

“It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.

“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”

Student Work – Hana Lee

November 26, 2010 by Lovely Package

Clearly, this is a student with a very bright future ahead of her. We’re excited to feature three projects of hers today: a paint product line, candles and a range of pharmaceutical products.

“In creating this Americana line of paints for Orchard Supply Hardware, I wanted to develop the value of the OSH brand and bring a sense of America, by using multiple layers, a rustic texture, classic typefaces, and old style tin cans. The most challenging part of this assignment was to research the American paint market, and try to understand this aspect of American culture.”

Choclatea

November 2, 2010 by Lovely Package

The combination of beautiful colourful watercolour illustrations and white packaging would ensure this packaging stands out on a shelf.

Student Work – Johana Tran

November 1, 2010 by Lovely Package

“Through a redesign that exudes a natural charm and confidence, Seventh Generation offers consumers a promise of liberation from the burdens associated with mundane household tasks. The package design utilizes sustainable materials, while maintaining a hygienic appeal, ensuring a product that users can trust to be safe for both the environment and the body. Tampons are packaged in individual molded paper pulp packs of 5, featuring a quick dispense method for convenience, while also offering the advantages of being easily portable and discreet. Pads are packaged in a sturdy paper pulp box. Toilet paper is packaged in a reusable biodegradable bag and the toilet cleaner features a hygienic hideaway nozzle.”

Tuaca

October 28, 2010 by Lovely Package

“Tuaca was often referred to as the “dustiest bottle on the shelf” until bartenders rediscovered it and began recommending it to their patrons. Often misunderstood, the product relied on word of mouth to make it credible. The new design gives this premium liqueur more energy and an intriguing personality.

Tenneyson Absinthe

October 26, 2010 by Lovely Package

Designed by BDG | Country: United States “Tenneyson is a French Absinthe, distilled and bottled in the Pontarlier region of France. The concept behind the brand was to successfully blend the Art Nouveau time period with the modern feel of present day. The result is a design that is both masculine and feminine; organic and … Read more

Student Work – Berman, Rotundo, Ostrader, Henriquez & Choi

October 13, 2010 by Lovely Package

Designed by Nicole Berman, Cristina Rotundo, Maya Ostrader, Juancarlos Henriquez & Woorim Choi | Fonts: Verlag, MT Script

“Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.

Student Work – Abby Brewster

October 8, 2010 by Lovely Package

“Bridge Street Fromagerie is a family-owned cheese shop located in historic Lambertville, New Jersey. A series of dual-purpose adhesive labels were designed to secure the cheese’s paper wrapping and to act as informational guides for the customers. Identifying individual characteristics of the cheese as well as suggested alcohol pairings, the labels provide Bridge Street’s cheesemongers with an additional means to share their knowledge with the shop’s customers.”

Quixotic Coffee

October 6, 2010 by Lovely Package

Designed by Studio Minneapolis | Country: United States Simple type and logo driven packaging concepts using a bold range of colours to differentiate coffee types.

Steven Smith

October 7, 2010October 4, 2010 by Lovely Package

These gorgeous tea boxes, sachets and bags are made to an exceptional level of quality. Beautiful labels wrap around the front and side of the box, and lovely details like die cut box flaps and string tie closures make this packaging extra special.