Lovely Package

Curating the very best packaging design

Biosphere – Fine Honduran Cacao

August 24, 2015 | No Comments

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Designed by Michal Slovák | Country: Slovakia

“Around 99.99% of world cacao tree production is growing on plantations. The rest, 0.01% of world production features very rare wild-grown cacao.

Biosphere – Fine Honduran Cacao comes from Wampusirpi, location immediately adjacent to Río Plátano Biosphere Reserve in Honduras which has been a World Heritage site and biosphere reserve since 1982. In 2011, UNESCO placed the reserve on the List of World Heritage. This premium couverture chocolate has exceptional quality and single origin.

It was important not to follow Aztec or Mayan motifs, which are very common on many chocolate labels from this region. Exceptional quality product needed exceptional design. The aim was to illustrate the atmosphere of the jungle where the cacao grows. Therefore the label for 80% dark chocolate was illustrated as rainforest at night. Tempered chocolate drops are packed in 5kg bags and are sold only to trade.”

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Grill Iron

August 14, 2015 | No Comments

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Designed by End of Work | Country: Australia

“A spirited new brand identity with a healthy attitude and an appetite for opinion. The grill is king. The logo is quite literally type on a grill and by using a graphic inspired by the grill, the visual identity has an impactful, almost militant quality with thick black scorch marks burned into key pieces. The packaging was designed to be as visible as possible on the super-lean budget. The interiors, signage, uniforms, point of sale and packaging all reflect this natural, clean ethos, using raw materials and earthy finishes, we paid homage to the handmade and bespoke offer that is the Iron Grill way. This idea drove the identity, which in turn drove the direction of the interior, the textures, the materials, the uniforms. All these elements build a engaging and memorable experience.”

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Pågen Bakery

August 3, 2015 | 1 Comment

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Designed by DDB Göteborg | Country: Sweden

“Pågen is Sweden’s largest bakery. Providing Scandinavia and other parts of the world with bread for breakfast, dinner or snacks. Their Fast Food Range has been a classic choice for barbecues for many years. They wanted to adapt the design to become more street food than fast food. More inspirational for customers to try new kinds of burgers, hot dogs and sliders.”

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Mama Mafia

July 22, 2015 | No Comments

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Designed by Dima Je | Country: Russia

“Take-away packaging for Mama Mafia. This is a delivery service which specializes on Italian and Japanese cuisines. The concept of the service is a mix of the home-taste foods like mama makes. The delivery speed which is faster than a bullet from Tommy gun, and a strict quality control worthy of Yakuza”

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LYRA Chocolate

July 3, 2015 | No Comments

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Designed by Michal Slovák | Country: Slovakia

“Since 2012 LYRA has stood for the highest quality handmade chocolate made in Slovakia. Lyra chocolate made of the finest cocoa beans, criollo and trinitario, grown on the plantations in the Middle and South America, was granted an international award Great Taste 2014.

This year they decided to place a new line of their own recipe premium products on the market. The aim was to create new packages for the premium products. Simple, playful and extraordinary just like the products themselves and this way distinguishable from the other chocolate. As a result, there are two new coated products LYRA BEAN-TO-BAR chocolate – 78% DARK BIO and 46% MILK BIO.

The bars feature a small, centered graphic of a cocoa pod, indicative of the pure ingredients used to create it and golden stamping in the middle to distinguish. The new design goes hand in hand with the essence, the taste itself. As the Lyra chocolate flavors are well tuned so do the design of new packages.”

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Pole & Line

June 24, 2015 | 2 Comments

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Designed by Moxie Sozo | Country: United States

“American Tuna is owned by six families that practice a generations-old tradition of artisanal pole and line fishing. When American Tuna came to Moxie Sozo in early 2014, they were looking to create a brand for exclusive distribution at Whole Foods. Keeping in mind the unique way in which they harvest tuna, we developed two brands – Pole & Line and Deck Hand Premium Cat Food – to position the brand as the sustainable tuna of choice that you can trust. From inception to execution – we impacted every aspect of the brand on store shelves. The new brands quickly grew to over $1 million in sales. Due to their success, the brand now has six new products that will be launching in Whole Foods stores within the next few months.”

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Fruene Chocolate

April 15, 2015 | No Comments

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Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”

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Student Work – Sydney Goldstein

February 22, 2015 | No Comments

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Designed by Sydney Goldstein | Country: United States

“A unique food truck, obsessed with oddities. The pigeon follows the traveling circus from city to city.”

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Gran Luchito

February 17, 2015 | 3 Comments

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Designed by Midday | Country: United Kingdom

“Cultivated and smoked by generations of hardy farmers in the harsh Oaxacan climate, the smoked chillies in ‘Gran Luchito’ products are at the heart of the brand. The name ‘Gran Luchito’, meaning ‘Great Little Fighter’, references the plight of these chillies against the harsh elements but also the obsession amongst the farmer’s with the sport of Mexican wrestling.

We were tasked to reinvigorate the brand and better communicate its unique story, revealing the meaning of ‘Gran Luchito’ and creating more engagement with the consumer. Our solution is a charismatic brand with aesthetics inspired by bold and expressive typographic styles of Mexican wrestling poster art. The range now clearly communicates Gran Luchito’s Mexican heritage, strengthens the smoked chilli taste cues and oozes character and fun.”

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Bakehouse

February 15, 2015 | 2 Comments

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Designed by Aron Tzimas | Country: Australia

“Mr Holmes Bakehouse’s Identity, Interior & Packaging was designed by Co-Owner Aron Tzimas. For the baked goods box, the idea was simple: make everyone who bought or received baked goods from Mr Holmes feel special. We wanted our packaging to represent the quality that was inside. Too often you see bakeries just stamp a plain craft paper box, and even though we know this was the (much) more expensive option, we knew that we wanted it to feel like you were receiving a birthday present.”

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Lovely Package

Curating the very best packaging design


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