Health & Beauty | Lovely Package

Student Work – Sarah Cespedes

September 18, 2010 | No Comments

“Heart, mind, & body vitamins are geared towards people who are interested in natural supplements. The packaging is slightly transparent in order to highlight the beauty of the natural products. The products are in liquid form for people who don’t want to spend their days taking a lot of pills. The patterns on the labels abstractly reflect the different systems of the body that the particular vitamin benefits. The color palette is soothing and pleasant which gives the user a feeling of ease and assurance that the supplements they’re taking are pure and natural.”

Ms Men

September 16, 2010 | No Comments

Simple typographically driven packaging for Mesoestetic’s line of men’s skin products. The numbers represent the steps involved for treatment.

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Student Work – Nitin Budhiraja

September 9, 2010 | 1 Comment

“Special edition DVD set, inspired by the movie Cinema Paradiso—a nostalgic film that evokes a feeling of love and passion through the bonds which the characters share, and the simple lifestyles of rural Sicilians. The music is a masterpeice in its own right, and so this package takes parts of the movie as key points to garner a sense of warm antiquity, that is exotic yet so familiar and human.”

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Wackra

September 6, 2010 | 1 Comment

“Wackra’s design is inspired by typical decorative paintings from Dalarna in Sweden, where parent company Clean Chemical Sweden is situated, but in a modern guise. The colours, that differentiate uses (leave-on products are red and rince-off products blue) are also taken from the area. This is Swedish skincare tradition from Dalarna.”

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Vintage Packaging – Pharmaceutical Labels

August 30, 2010 | 2 Comments

Sourced from the collection of Such Pretty Things | Designed in Europe, early C20th

Vintage labels are a wonderful source of inspiration for modern packaging design. While some are very simple and a little lackluster, others are rich in beautiful typography and delicate linework. Production limitations and costs of the time meant a very limited colour palette was normally employed, often with striking results.

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Student Work – Kyle Tolley & Sarah Graves

August 27, 2010 | 5 Comments

“The aim of the project was to rethink and re-brand the sanitary protection product category (‘Sanpros’), namely sanitary towels and tampons. A necessary purchase for women typically aged 12-55 years old. These products are mainly purchased by women and on occasion by men for women. The packaging should encourage the buyer to be confident of their purchase and not embarrassed. It should also be environmentally friendly and recyclable.”

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Charles Worthington

August 22, 2010 | No Comments

CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009. The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.

The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the premium positioning for the brand in an ultra competitive and increasingly noisy market. The starting point was the Charles Worthington brand identity. CookChick developed an idea from Charles himself by using just the CW letters and creating a cut-sharp brand mark. Coupled with the brand mark is a stripped back approach to the regime naming and descriptive copy. Each Regime has a clear, to the point, hair benefit USP and carries a hotspot of colour. It was agreed early on that the Charles Worthington bottle shape was unique and still carried a real point of difference on shelf. However, the new pastel & foil silver colour palette replaces the previous translucent plastic approach suggesting a more premium and sophisticated range.

The attention to detail was a critical aspect throughout this project. One example of this was adding a tactile CW logo embossing to the recessed thumb button on the lid. The overall impression in-store gives a fresh, bright & sophisticated brand feel coupled with immediate product benefit navigation.”

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Sentara

August 13, 2010 | 1 Comment

Packaging combining minimalism with pattern to beautiful effect for a French line of skincare products.

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Hurraw! Balm

August 4, 2010 | 6 Comments

This vegan lip balm comes in an array of brightly coloured oval shaped tubes, designed to stop the product from escaping from your back jeans pocket like round tubes tend to. An added benefit is the oval shape of the balm allows a more precise application on the lips. The tubes are made of #5 recyclable plastic, and if you buy three, they come to you in a reusable unbleached cotton tea bag stamped with the Hurraw! mark using a food-safe, permanent dye.

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Madame Scodioli’s

August 1, 2010 | 2 Comments

“After the gates close and all is quiet on the midway, Madame S. retires to her wagon and spends her evenings sewing, crafting and making soap for the rest of the performers.

But what does a bearded lady know about hygiene? Plenty. After a hard day of displaying her petit goatee, the madame loves nothing more than to climb into her clawfoot tub with a tall glass of whiskey and a clove cigarette. Then, naturally, she emerges to brush her face one hundred times on each side. Fine grooming is what Madame S. is all about.”

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