Lovely Package

Curating the very best packaging design

Student Work – Johana Tran

November 1, 2010 | No Comments

Designed by Johana Tran | Country: United States

“Through a redesign that exudes a natural charm and confidence, Seventh Generation offers consumers a promise of liberation from the burdens associated with mundane household tasks. The package design utilizes sustainable materials, while maintaining a hygienic appeal, ensuring a product that users can trust to be safe for both the environment and the body. Tampons are packaged in individual molded paper pulp packs of 5, featuring a quick dispense method for convenience, while also offering the advantages of being easily portable and discreet. Pads are packaged in a sturdy paper pulp box. Toilet paper is packaged in a reusable biodegradable bag and the toilet cleaner features a hygienic hideaway nozzle.”


Aveda Men

October 26, 2010 | No Comments

Designed by Duffy & Partners | Country: United States

“The quietly sleek, earth-toned packaging of Aveda Men is made, of course, with post-consumer recycled material. After all, unchecked global warming–with its rising temperatures and humidity upticks–would wreak havoc on men’s heads.”


Salon Modern

October 23, 2010 | 1 Comment

Designed by Studio MPLS | Country: United States

“Salon Modern is a new upscale salon cooperative where stylists can invite their own clients into an intimate, personal environment that inspires, refreshes and rejuvenates. Nothing chain-like, nothing cookie cutter, Salon Modern is a one-of-a-kind experience designed to bring out the beauty and style of its patrons.”


Bon Bon Balm

October 22, 2010 | No Comments

Designed by Jack Featherston | Country: United Kingdom

Colourful, patterned labels were created for this emerging UK lip balm company.

Roberto Verino Gold

October 18, 2010 | No Comments

Designed by Alter Bi | Country: Spain

“A tribute to a woman’s delicacy based in these concepts: Dandelion and dusty colors. Pink is the highlight in the packaging, meanwhile ethereal seeds of dandelion create the draw in the box.”



October 14, 2010 | No Comments

Designed by ARC’S | Country: Italy | Font: ITC Avant Garde Gothic

“Kimberly Clark operates in some European markets thanks to the Scottex brand, Italy among them. Scottex is mostly associated to toilet paper and stands for softness and quality guarantee.

However, in Italy, Scottex also produces a range of pocket tissues that over the years has shown some weaknesses, such as poor brand identity and visibility.
ARC’S interpreted its restyling with the objective to reinforce the identity of Scottex pocket tissues, by defining a visual system exalting the Scottex brand and connecting the product to the brand.

The result is a strong visual identity that gives back impact to the Scottex brand and expressive strength to pocket tissues as well, improving shelf visibility too.

Colours are an extremely important identity element. The use of paste silver as serigraphy base (since unknown to the line) gives new intensity and innovation to the packet. Silver is the colour common to each individual packet and packets come in impacting shades and have strong characterization.”


The White Solution

October 13, 2010 | No Comments

Designed by El Studio | Country: United Kingdom | Font: Univers

“El Studio has created the brand creation including packaging for The White Solution, one of the UK’s most innovative suppliers of teeth bleaching products, meeting the cosmetic dental needs of patients. The exclusive packaging reflects a premier product range, utilizing a range of GF Smith Colorplan stocks enhanced with a combination of black and white foiling.”



October 12, 2010 | No Comments

Designed StudioMakgill | Country: United Kingdom

“In a very ‘un-British’ fashion we have been commissioned to create the identity and packaging for a range of luxury sex toys.

Targeted at customers in boutique hotels across Europe, the Koibito Lovebox is about as far away as you can get from the image of the sleazy sex shops of Soho. Koibito means true love in Japanese and our approach has been to create a brand that is proud and unashamed, a brand that celebrates the pleasure and intimacy of sex – much like the love hotels of Japan.”


Student Work – Chelsea Hendrickson

October 7, 2010 | 2 Comments

Designed by Chelsea Hendrickson | Country: United States

“I designed the identity and packaging for Dapper Chap Mustache Wax, the Gentleman’s Whisker Shaper. This collection of fine waxes comes complete with 4 enticing aromas.”


DKNY Be Delicious

October 5, 2010 | 1 Comment

Designed by Estee Lauder & Laird + Partners | Country: United States

“DKNY Candy apples, perfume bottle. An extension of the ‘Delicious’ range of fragrances. The concept of the candy apple is targeted towards a teenage audience. Using some of the same components as the original ‘delicious’ bottle.”

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Lovely Package

Curating the very best packaging design