October 14, 2010 | No Comments
“Kimberly Clark operates in some European markets thanks to the Scottex brand, Italy among them. Scottex is mostly associated to toilet paper and stands for softness and quality guarantee.
However, in Italy, Scottex also produces a range of pocket tissues that over the years has shown some weaknesses, such as poor brand identity and visibility.
ARC’S interpreted its restyling with the objective to reinforce the identity of Scottex pocket tissues, by defining a visual system exalting the Scottex brand and connecting the product to the brand.
The result is a strong visual identity that gives back impact to the Scottex brand and expressive strength to pocket tissues as well, improving shelf visibility too.
Colours are an extremely important identity element. The use of paste silver as serigraphy base (since unknown to the line) gives new intensity and innovation to the packet. Silver is the colour common to each individual packet and packets come in impacting shades and have strong characterization.”
October 13, 2010 | No Comments
“El Studio has created the brand creation including packaging for The White Solution, one of the UK’s most innovative suppliers of teeth bleaching products, meeting the cosmetic dental needs of patients. The exclusive packaging reflects a premier product range, utilizing a range of GF Smith Colorplan stocks enhanced with a combination of black and white foiling.”
October 12, 2010 | No Comments
Designed StudioMakgill | Country: United Kingdom
“In a very ‘un-British’ fashion we have been commissioned to create the identity and packaging for a range of luxury sex toys.
Targeted at customers in boutique hotels across Europe, the Koibito Lovebox is about as far away as you can get from the image of the sleazy sex shops of Soho. Koibito means true love in Japanese and our approach has been to create a brand that is proud and unashamed, a brand that celebrates the pleasure and intimacy of sex – much like the love hotels of Japan.”
October 7, 2010 | 2 Comments
Designed by Chelsea Hendrickson | Country: United States
“I designed the identity and packaging for Dapper Chap Mustache Wax, the Gentleman’s Whisker Shaper. This collection of fine waxes comes complete with 4 enticing aromas.”
October 5, 2010 | 1 Comment
Designed by Estee Lauder & Laird + Partners | Country: United States
“DKNY Candy apples, perfume bottle. An extension of the ‘Delicious’ range of fragrances. The concept of the candy apple is targeted towards a teenage audience. Using some of the same components as the original ‘delicious’ bottle.”
October 4, 2010 | No Comments
Designed by jkr | Country: United Kingdom
“This month sees the launch of jkr designed Sartorial, a new fragrance from boutique perfumer Penhaligon’s. In keeping with the charismatic eccentricity of the brand, Sartorial captures the smell of a Savile Row tailors shop. The scent was brought to life by renowned perfumer Bertrand Duchaufour inside Norton & Sons at 16 Savile Row, London. Duchaufour found himself captivated by the unique smell of the shop and tailor’s workroom, and as such, Sartorial evokes the masculine scent of sewing machines, needles, wool and cloth – the ultimate bespoke fragrance.
The packaging gives the Pengaligon’s brand (who are renowned for their heritage and history) a clean, elegant and more modern look. “Sartorial is for men of today and Savile Row is very much having a revival among young gents” said Jovan Buac, Senior Account Manager, jkr. “It was a challenging brief. We didn’t want to use any tailoring clichés and the design had to fit with the brand’s other fragrances, some of which have been around for over 140 years.”
October 4, 2010 | No Comments
Designed by Streng | Country: United States
“Inspired by the lines of classic glass milk bottles, Crème de Santé packaging pairs subtle vintage charm with a clean, modern aesthetic. Matte silver screw tops and color-coded graphic wraps with a crisp geometric typeface create a freshly contemporary, yet elegant design.
This packaging takes refinement a step further with its multifunctional features. A convenient stacking system fuses three product tiers–soap bar, exfoliant cream, and treatment cream–into one. And the curved top of the exfoliate cream acts as a soap reservoir which holds the custom-shaped bar perfectly.
Such attractive, versatile packaging captures the eye on store shelves and challenges the notion that product is best kept hidden in a cabinet at home. On the contrary, Crème de Santé packaging is ideal for prominent display.”
September 30, 2010 | No Comments
“Sophisticated and unique, the Tonka Negro/Neroli Blanco (Black Tonka and White Neroli) collection stands out for its elegance and glamour with its clean and straight shapes. Two fragrances get together to conquer the insatiable taste of the Hotel Avia 93’s hosts, located in Bogotá. Tonka Negro represents a intense aroma with sensually savage effects; Neroli Blanco is the royalty’s perfume (Azahar flower), which represents the beauty and elegance.”
September 23, 2010 | No Comments
Developed by Jane Abma | Country: Australia
“Packaging design for a new skin care range represented by Australian Super Model, Miranda Kerr. The project involved creating the name KORA, designing the logo and developing concepts for the rest of the branding and website. Although the product is organic skincare and would lend itself to natural and muted tones, we ended up going with an aqua to reflect the purity of the ingredients and to distinguish between it and competing brands.”
September 21, 2010 | No Comments
Designed by Cosmetika | Country: Colombia
“Ritual de Amor (Love Ritual) by Loto is a compendium of secrets and millenary practices made for the art of seduction and passion. We have recollected one and each of those secrets, capable of unleash the most sublime passions, to give them to you inside this coffer. We have carefully kept the fascinating history of love and its origins. We have been inspired by magic uses of the chocolate and the roses.”