Lovely Package

Curating the very best packaging design

Minimalist Effect in the Maximalist Market

December 23, 2010 | 8 Comments

Produced by Antrepo | Country: Turkey

Our latest project is about simplicity and we try to find alternate simple versions for some package samples of international brands. We think almost every product needs some review for minimal feeling.”



December 23, 2010 | No Comments

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the branding for Mii, a make-up line from Gerrard International – the first own-brand make-up line from this leading consultancy and distributor for professional beauty salons and spas. Mii offers an exciting choice of everyday make-up essentials with a professional quality that is not directed soley by colour trends and fashion fads.

Appointed in 2009 on the strength of its beauty brand credentials, Pearlfisher was tasked with creating brand strategy, product segmentation, naming, tone of voice and the packaging design.

The brand essence revolves around the idea of ultimate individuality. The consumer is at the heart of the brand and the products work to enhance and define the individual beauty – the real ‘me’ – of those that use them. The brand name is an aural representation of the brand essence and looks unique and stylish when written.

To help simplify, stand out and educate in the cosmetic marketplace, the graphic design is led by copy & tone of voice with useful hints and tips on how best to use the Mii products to suit the individual. The colour scheme reflects the premium and professional quality of the brand.

Natalie Chung, Creative Director Pearlfisher says “Mii appeals to both the professional market and the non-professional consumer. The design portrays the quality and educational aspect of the brand whilst also giving Mii a completely ownable and chic look and feel”.

Sir Richard’s Condom Company

December 9, 2010 | No Comments

Designed by TDA | Country: United States

“We started this company from scratch in partnership with Kreloff Equity Partners. It is a for profit company that donates one condom in developing countries for every condom we sell in the U.S. The design is intended to be more appealing to consumers than the very pharmaceutical offerings currently on shelf. The condoms can currently be found at Paul Smith, Fred Segal, Viceroy, and Whole Foods with plans of expanding distribution in 2011.”


The White Company

December 7, 2010 | No Comments

Designed by Aloof | Country: United Kingdom

“Product range packaging design for one of the UK’s fastest growing multi-channel retailers.

Aloof redesigned the Bath & Body product range, refining containers, fitments, labels and packaging design within established production budgets.

Subsequently, we have designed packaging for new, premium White Scents, Noir, Menswear, Glassware and Portobello collections.”



December 6, 2010 | 2 Comments

Designed by Popular | Country: Serbia

“Hand lettering is done in collaboration with Miladin Miletic and it highlights content and ingredients while the one with small illustrations reflects the joy of using Sofi soaps.”


Kiehls Creme de Corps

December 3, 2010 | No Comments

Designed by ILoveDust | Country: United Kingdom

“We worked with Kiehls on some new packaging for Thanks Giving. The bespoke packaging allows customers to write a message for loved ones and have the label applied in-store.”


Evo Product Cases #2

November 19, 2010 | No Comments

Designed by Mash | Country: Australia

“An update to the sales cases Mash completed a few years ago for Evo. As before the cases needed to hold a selection of Evo products, to be used by sales reps when visiting potential and existing buyers. Mash sourced wooden brief cases, customised the insides and screen printed the outer side of the cases.”


Nyt Syn

November 18, 2010 | No Comments

Designed by Raymond Skaustein Johannessen/AarhusKontoret | Country: Denmark

Packaging designed for Danish optician chain Nyt Syn.


November 17, 2010 | No Comments

Designed by Burgopak | Country: United Kingdom

“Thomas Proske, Global Brand manager for Levitra® at Bayer Healthcare says: “We chose the Burgopak design for our new Levitra formulation because it’s pocket-friendly, discreet and gives the product a playful edge over its competitors.  While it is patient safe and compliant, it also looks stylish and will appeal to our customers.”

With its packaging for Levitra® 10 mg ODT, Burgopak continues to strengthen its presence in the pharmaceutical industry

Tim Clarke, CEO of Burgopak Healthcare & Technology says: “The innovative packaging design adds significant value to the brand as it’s slick, unique, and appealing to consumers, while supporting patient safety and compliance. In a highly competitive market, it offers differentiation and we’re delighted to continue working with Bayer.”

Vintage Packaging – Listerine

November 9, 2010 | 4 Comments

This gorgeous packaging for the popular mouthwash more accurately resembles a perfume bottle and is really quite beautiful for such a mundane product.

via Design Muse

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Lovely Package

Curating the very best packaging design