Lovely Package

Curating the very best packaging design

Pantone Cosmetics Concept

March 1, 2010 | 26 Comments

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Designed by Renata Veiga | Country: Brazil | Fonts used: Neue Helvetica

A concept for Pantone-licensed makeup, executed in a simplistic style akin to existing Pantone merchandise.

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Superdrug Hair Removal

February 26, 2010 | 1 Comment

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Designed by Burst | Country: United Kingdom

“We wanted to take away the embarrassment factor of the whole depils sector, which seems to be generally treated the same as SanPro in its styling. We have focused on the beautiful natural body, using high contrast black and white photography that has a sheen effect, emphasising the smooth skin and evoking the emotion of someone being at one and relaxed with the whole situation. The close up black and white editorial photographic style to empower and inspire the purchaser, not make her feel like a ‘bloke’ that needs a shave or a ‘hairy old witch’. The high contrast images use relevant parts of the body to help communicate which product to use and the coloured band at the top helps differentiate further.”

Gessato

February 25, 2010 | 2 Comments

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Designed by Gessato | Photography: Christian Garibaldi | Country: United States | Buy it

“The name Gessato describes the chalk-stripe suiting fabric that sets the tone for the products and packaging inside and out, and refers to the traditional elegance of contemporary Italian aesthetics and culture.

The noble lions af Italian royalty, a symbol of richness and strength, the naturally stark silver and white palette, symbols of peace, serenity and well being; and the Latin motto, “providentiae memor” (with gratitude for divine guidance) converge to outwardly represent the essence of Gessato’s products.”

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Superdrug Nappies

February 24, 2010 | 2 Comments

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Designed by Burst | Country: United Kingdom

“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”

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Kalologie

February 23, 2010 | No Comments

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Designed by Anthem Worldwide | Country: United States

“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.”

Bioform

February 13, 2010 | 6 Comments

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Designed by Strømme Throndsen Design | Country: Norway

Norwegian based Bioform is a producer of natural health care products. Strømme Throndsen Design was responsible in creating the brand identity, logo and package design.

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Student Work – Lucy Hargrave

February 11, 2010 | 4 Comments

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Designed by Lucy Hargrave | Country: Australia

“Designed in collaboration with Josh Tatarynowicz, these packages were for a handmade goats milk soap company. We created four intricate Mandala patterns based on the natural ingredients used in each soap flavour; like peppermint leaves, rose petals & lemon slices. The patterns are laser cut out of card and allow for the soap to be smelt through the packaging.”

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Good Day

February 9, 2010 | 3 Comments

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Designed by Carefully Considered | Country: United States

“Packaging design for a new men’s skin care line with a crisp English feel. Using typography as an identifie

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r, we created an easy way to find the right products for your skin type.”

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Vintage Packaging: Didi

February 8, 2010 | 4 Comments

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Designed by E. & U. Hiestand circa 19

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74 | Country: Switzerland

Matryoshka-style packaging design for baby products from the 1970s.

via So Much Pileup

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LEAP Organics

February 4, 2010 | 9 Comments

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Designed by Moxie Sozo | Illustration: Charles Bloom | Country: United States

Absolutely gorgeous packaging for LEAP Organics soap products. Designed by Boulder Colorado based Moxie Sozo and illustrated by Charles Bloom, these packages are sure to stand out amongst all of the competitors.

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Lovely Package

Curating the very best packaging design


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