Lovely Package

Curating the very best packaging design

Vintage Packaging – Pharmaceutical

March 16, 2010 | 2 Comments

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Vintage medicine packaging from the 1960s-1980s, most of which originate from the (out of print) 1984 publication Graphis Packaging 4. If you own this book or happen to know the designers of the first two pieces featured, please let us know in the comments.

Above: Designed by: Gary Emery of Emery Vincent Associates for David Bull Laboratories

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Thymes Ambersweet Orange

March 6, 2010 | No Comments

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Designed by Zeus Jones | Country: United States | Font: Fling

“The Thymes Ambersweet Orange fragrance line is a wholesome blend of orange blossom, yogurt, and humectant honey. The color choice echoes the product’s warm, enveloping quality while the illustrations convey the sweetness of orange blossoms and honey.”

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Student Work – Colin Dunn

March 4, 2010 | 1 Comment

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Designed by Colin Dunn | Country: United States

“A concept series for vitamin packaging. My emphasis was on the typography and the objective was to encourage the viewer to interact with the object. When sitting on a store shelf only a piece of the larger image is visible to the viewer — a move that is intended to pique the viewer’s curiosity enough to handle the package.”

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Thymes Naia

March 4, 2010 | 3 Comments

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Designed by Zeus Jones | Country: United States

“Naia is a clean, crisp fragrance that activates the senses. The packaging highlights the fresh simplicity of the products by wrapping them in illustrations of translucent leaves and splashes of water.”

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Student Work – Omar Tehawkho

March 4, 2010 | No Comments

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Designed by Omar Tehawkho | Country: Israel

“These are mock-ups for a packaging concept i came up with for a rebranding project we had during “character design” class. For my project i chose to rebrand “MEM”, which is a shaving cream brand consumed mostly by older men and even older barbers.

The general concept was the simple and traditional “be a man” vibe all shaving products seem to go by, but i chose a different kind of “man”, the ol’ fashioned yet young and hip kind. so throughout the whole procces i tried to keep an “old times-vintage” feel going, while lightening things up with proud and silly tales of simple manly insight.”

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Pantone Cosmetics Concept

March 1, 2010 | 26 Comments

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Designed by Renata Veiga | Country: Brazil | Fonts used: Neue Helvetica

A concept for Pantone-licensed makeup, executed in a simplistic style akin to existing Pantone merchandise.

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Superdrug Hair Removal

February 26, 2010 | 1 Comment

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Designed by Burst | Country: United Kingdom

“We wanted to take away the embarrassment factor of the whole depils sector, which seems to be generally treated the same as SanPro in its styling. We have focused on the beautiful natural body, using high contrast black and white photography that has a sheen effect, emphasising the smooth skin and evoking the emotion of someone being at one and relaxed with the whole situation. The close up black and white editorial photographic style to empower and inspire the purchaser, not make her feel like a ‘bloke’ that needs a shave or a ‘hairy old witch’. The high contrast images use relevant parts of the body to help communicate which product to use and the coloured band at the top helps differentiate further.”

Gessato

February 25, 2010 | 2 Comments

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Designed by Gessato | Photography: Christian Garibaldi | Country: United States | Buy it

“The name Gessato describes the chalk-stripe suiting fabric that sets the tone for the products and packaging inside and out, and refers to the traditional elegance of contemporary Italian aesthetics and culture.

The noble lions af Italian royalty, a symbol of richness and strength, the naturally stark silver and white palette, symbols of peace, serenity and well being; and the Latin motto, “providentiae memor” (with gratitude for divine guidance) converge to outwardly represent the essence of Gessato’s products.”

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Superdrug Nappies

February 24, 2010 | 2 Comments

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Designed by Burst | Country: United Kingdom

“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”

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Kalologie

February 23, 2010 | No Comments

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Designed by Anthem Worldwide | Country: United States

“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.”

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Lovely Package

Curating the very best packaging design


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