Lovely Package

Curating the very best packaging design

Student Work – Kelvin Farrell & Jason Cartwright

June 26, 2010 | No Comments

Designed by Kelvin Farrell & Jason Cartwright | Country: United Kingdom

“Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands. The product information is displayed on a small, neat label (front/back) around the neck of the jar.”


Deli Bodi

June 25, 2010 | 1 Comment

Designed by Default | Country: Thailand

“Deli Bodi is a new body & hand wash & cream product with a fruit aroma. Instead of showing the image of fruit we created a new way to present the aromas though elements that will communicate to women.”


Face to Face

June 22, 2010 | 1 Comment

Designed by Default | Country: Thailand

“Face to Face is a skin & aesthetic centre in Phuket, Thailand with cutting edge FDA-approved products. The package was created with clean, simple typography to communicate with the main target audience which is the Western traveler.”


Student Work – Nicole Chan

June 21, 2010 | 5 Comments

Designed by Nicole Chan | Country: United States

“A rebranding project for the local sustainable skin care line Alaffia. Alaffia uses unrefined fair trade shea butter from their West Africa cooperative as main ingredients in all their products. The rebrand focuses on a new range of audience and unique packaging that stands out from the rest of the natural beauty brands, but at the same time is still environmentally friendly and indigenous.”


June 14, 2010 | 1 Comment

Designed by Only Creatives | Country: United States

“Juni is an all-organic product line for hair and body formulated for gentle yet deep cleansing for the entire family. We started by employing vibrant colors that are indigenous to nature yet also convey a feeling of fresh organic cleanliness. The colors also serve to identify different sections of the product family with the green family representing ‘hair’ and the citrus orange and reds representing ‘body’. The usage of the hair pattern was to establish a subtle yet direct association with the hair and body as well as create a unique organic texture. Overall, we sought to create a design that is simple and natural as the product it contains.”

Skeyndor Men

June 10, 2010 | 4 Comments

Designed by Garrofé Brand & Pack | Country: Spain

“Complete redesign of the whole line of packaging of the products Skeyndor Men, adapting it to the increasing and innovative sector of the masculine cosmetics. The new image had to transmit the values of the category: masculinity, elegance, sensuality and vitality, without forgetting the role of purchaser that women have in this sector; the resultant packaging had to be attractive also for her.”



May 30, 2010 | 3 Comments

Designed by PikARTZö | Country: France

French designer PikARTZö pairs colourful geometric patterns with rich black for Beö body lotion.


Women’secret Suncare

May 25, 2010 | 3 Comments

Designed by Base | Country: Spain | Fonts used: Chalet

“Just in time for summer, women’secret has launched a line of suncare products. An extension of the label’s w’eau, the line features three products: sun lotion, after-sun cream, and facial suncream. We’ve designed the packaging for the set, using clear, minimal graphics and color so that nothing gets in the way of your rays.”


ANON Jewellery

May 4, 2010 | 3 Comments

Designed by Pearlfisher | Country: United Kingdom

“ANON was specifically created to challenge and stand out in a very tired and clichéd premium diamond jewellery market founded on the “diamonds are forever” sentiment.

Pearlfisher’s approach was to confront this sentiment and turn it on his head by focusing on the person, moment or occasion rather than on the diamond. ANON references unknown authors of love, poetry and folktales ­ its understated and ambiguous nature allows the brand to take a step back, putting the consumer in the spotlight. This is reflected in the new strapline: ‘every story has a diamond’.

The ANON identity is a simple triangle, echoing an ‘A’ shape, and representing the facets of a perfect diamond/ perfect balance of life. Each of the two bespoke packaging boxes comes wrapped in an ‘origami’ style outer, which then reveals a box with a triangular shaped key inset into the lid. Removing this key and inserting it into the lock springs open the box to reveal the jewellery.”

Student Work – Kyle Fletcher

April 28, 2010 | 1 Comment

Designed by Kyle Fletcher | Country: United States

“Research, concept, illustration, packaging, and naming for Classic Muscle, a dietary supplement for those in search of natural brawn.”

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Lovely Package

Curating the very best packaging design