Health & Beauty | Lovely Package

Student Work – Morgan Sterns

February 7, 2013 | 1 Comment

“Alchemy is defined as a form of chemistry and speculative philosophy practiced in the Middle Ages and the Renaissance and it’s concerned principally with discovering methods for transmuting baser metals into gold and finding a universal solvent and an elixir of life.

In an attempt to bring a modernized design approach to the ancient practice of alchemy, I created a fictitious brand called Alchimia for my MFA graduate package design class. The prompt was to conceptualize and develop a survival kit and instead I opted to create a high-end kit for the modern day alchemist.

Embossed black and gold lettering on fine linen paper give each piece of the kit a luxurious feel while the black on black treatments keep the package design modern, simple, and elegant.”

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No7

February 7, 2013 | No Comments

“Two Create were challenged to modernise the No7 aesthetic to appeal to their existing loyal followers whilst opening the doors to new. They were also asked to consider global appeal, as No7 is now sold in nineteen International markets worldwide. In addition, the designers were asked to add more coherence across sub-categories, to improve navigation at the point of sale, and in use, functionality and practicality where necessary.”

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Youth Labs

February 6, 2013 | 2 Comments

“Τhe brief: we want our high quality products to become the preferred choice for beauty concious women.

Τhe target audience: women who are well informed and prefer not to spend on highly advertised products.

The design: what we needed to convey through the identity and packaging design of this range of products was trust and intimacy. It targets women within the very environment of beauty care and we decided to make this environment part of the design concept. Youth Lab is, by language and symbol choice, a straightforward reference to a personal laboratory, a place where each individual is treated specially and with the proper, tested materials. The retro futuristic character of the lab tube and the thin, elongated type font speaks of scientific seriousness, while the choice of fluorescent colors on rough carton paper, suggests calculated boldness and personality. The result is a product that is familiar but not boring, trustworthy but also linked with research and experimentation.”

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Verso Skincare

February 3, 2013 | 1 Comment

“Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. It is what is normally hidden underneath, the mirrored view. In a metaphorical sense, you could say it means going your own way, being different. And Verso is a very different kind of skincare. It has a unique and patented formula called Retinol 8 that helps the skin cells to mimic how young cells behave, effectively reversing the signs of aging.

The Verso Skincare brand identity & packaging design was developed for over a year by Today Creative: Susanna Barrett Creative Direction, Mattias Börjesson Brand Strategy, Tom Miller Senior Designer and Torbjörn Kihlberg Designer. Web development by Emil Olsson.”

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Air Aroma

January 28, 2013 | 5 Comments

“Consisting of 38 different fragrances, this packing design is for scent branding company Air Aroma.

Each fragrance was given it’s own unique icon, combined with simple clean type this allows customers to easily identify each scent at a glance while standing out on the shelf from other brands.”

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Hudson Made Worker’s Soap

January 22, 2013 | 4 Comments

“Introducing the Hudson Made Worker’s Soap. This small batch artisanal product is for the man (or woman) who understands that being good with your hands means being good to your hands.

Hudson Made packaging references a time in history when every item was individually boxed and packed by hand upon production. Hand wrapped and string tied with a lead seal, each soap is securely protected and unique. The incorporation of traditional printing and letterpress typography on sustainable paper creates a valued product presentation.

All of Hudson Made’s packaging is manufactured locally and meticulously selected for a truly regional product. The typography itself is balanced between contemporary simplicity and the heritage implied by nineteenth-century design.”

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The Soap No.2

January 21, 2013 | No Comments

Ecological soap made from olive oil. Scent: Citrus and wood.

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Swell

January 14, 2013 | No Comments

“Aloof has designed branding and packaging for Swell, a no compromise natural hair care brand.

Swell is a breakthrough 3-step system with a unique Root Nutrient Complex, bringing root-to-tip volume and health to fine, limp and thinning hair.

The packaging is designed to communicate the efficacy of the products, with the negative space between the two ‘l’s’ creating an icon that resembles a root-to-tip hair follicle, echoed in the die cut, full-wrap label gap positioned on the face of the packaging.”

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Whilst

January 3, 2013 | 1 Comment

“3 years after the launch of the product, we’ve been asked to create a special package for Whilst male cosmetics. We wanted the packaging to express the male ambivalence, sensitivity, and strength. A sensitive product protected by a strong case.”

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Student Work – School of Visual Communication

December 13, 2012 | 2 Comments

Designed by Caroline Rosenkjær, Casper Holden, Christina Stougaard, Nicolai Henriksen & Thorbjørn Gudnason | Country: Denmark

“A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.

We went after a minimalist no-bullshit package design, which gives the consumer nothing but the relevant. Furthermore will the package design be a necessary part of the advertising concept.”

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