Health & Beauty | Lovely Package

Aromatologic

February 17, 2015 | 2 Comments

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“Τhe briefing (in brief): We introduce in Greece and abroad a new line of cosmetics based on components extracted from the legendary area of the Dead Sea. We start with a line of unique perfume oils. We want the logo and the whole identity design for our project.

Τhe target consumer: Sophisticated women and men who care for the provenance and materials of beauty products while also appreciating design and packaging care.

The design: We worked with our client to build the brand image and product story, starting from the given brand name (Aromatologic) and the high-value provenance of the products. Aromatologic project is conceived as one that studies the most primal of senses, Smell, and traces the archetypal but personal “logic of the aromas” in ancient philosophy, the science of numbers and the field of personal memories. Thanks to their pure oil basis, these aromas can blend with each body smell, and create a long lasting, unique, aromatic experience. Based on this, we developed a quite iconic logo as the metamorphosis of a vital and precious perfume (or essence) drop to letter A and vice versa. As the Aromatologic project is also a naming game, where the experience and memory of fragrances is suggested by numbers rather than described by words, we devised a similar and quite original packaging design process: Every scent, corresponds to a number and every number has its own distinct image created by a different artist. We commissioned graphic designers in Greece and abroad to imagine and design the different packages making this the first ‘collective packaging design project’. If “scent counts” (as the brand tag line claims), we aimed for “power in numbers” as well. This sense of something unique but also available to all, guided our choice of a book-like case for each of the aromas.”

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Cambrass Farma

November 24, 2014 | No Comments

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“The series contains seven items produced in a range of pastel colors and using ecologically friendly materials. It pulls away from the common design aesthetics, principally sold in pharmacies.”

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REN Skincare

November 23, 2014 | 1 Comment

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“Hart D’Lacey have designed REN Skincare’s 2014 Christmas Gift Packaging using vibrant illustrations of cranes, a symbol of longevity and good fortune throughout Asia.

Hart D’Lacey realised the symbolism of the Crane would provide a strong concept for this range of skincare Christmas gifts, representing happiness and good luck in the coming year for the gift recipient.

The imagery utilises REN’s established bold colour palette to give the gift boxes an increased prominence in a retail environment.

REN skincare are best known for their natural, innovative skincare products. Hart D’Lacey’s ongoing involvement with REN has helped build and elevate the brand through consistently and effectively connecting with their loyal worldwide customer base.”

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BANG

October 20, 2014 | 24 Comments

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“We created a condom brand BANG and a package design for it. Our challenge was to create the true men’s condoms. We wanted men to feel like real warriors when they buy them. Condoms are their bullets, packages are their clips and sex is their battlefield.”

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INSHAPE

October 19, 2014 | No Comments

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“INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME. The main elements of the identity are letterforms created from simple shapes. The idea is to help the customer easily identify the product suited to their individual need. The overall impression is confident, clean and timeless.”

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Manfuel

September 9, 2014 | 3 Comments

“Packaging for Manfuel, an ROI based ‘Performance Powder’ manufacturer. Repositioning the Manfuel brand with key focus on strength products, combining their experience in the powders market with their development of award winning flavour production.”

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Apothecary

September 7, 2014 | 2 Comments

“Apothecary is a brand of beauty products that are 100% organic. The main products are soaps which are all top quality and made only with Italian ingredients. We created a logo and sophisticated packaging for 12 soaps (split into 3 lines: women, men and top). The packaging has the shape of as a small book, with a hard cover and a string to lock it.”

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Cedel

August 19, 2014 | No Comments

“An established brand rich in heritage, Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers.

This fresh update to Cedel’s product line transforms moods and perceptions. Amplified by a fun and inspiring contemporary look which is aimed squarely at young, fashion-savvy consumers. Bright, eye-catching packaging with a unique design for each fragrance inspires a sense of occasion and stands proud and confident amongst the orthodox competition on the shelf.”

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Spinster Sisters Co.

July 22, 2014 | 1 Comment

“Inspired by vintage soap packaging, Spinster Sisters Co. approached me to design a unique, tactile box with a handcrafted feel that would allow the product to be seen, and the scent experienced. These small batch handmade soaps are produced with the finest natural ingredients. Rich with essential oils and botanicals, the products are gentle, sulfate free, pthalate free, and hypoallergenic.”

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Thymes Studio Collection

June 13, 2014 | 2 Comments

“We recently designed the Thymes Studio Collection, a new line of bath and body products that appeal to a broad audience of fragrance enthusiasts.

Meant to inspire discovery, the Studio collection offers a fresh, contemporary presence while also supporting Thymes’ credentials as artisans of fine fragrance. The Studio Collection features six fragrances inspired by botanicals and rooted in nature. The new look and feel influenced packaging materials, product details, retail display and more.”

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