Lovely Package

Curating the very best packaging design

Cabo Chips

April 14, 2015 | 1 Comment

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Designed by ROOK | Country: United States

The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.

Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.

“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”

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Two Prophets Tequila

April 13, 2015 | 1 Comment

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Designed by Aaron-Harper Lee | Country: United States | Student Work

“The objective was to design sustainable packaging for multiple units of breakable items such as glass or ceramics while keeping shelving and display in mind.

The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor – Añejo and Dorado – represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.

The target audience for Two Prophets are thrill-seekers and curious millennials.”

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The Incredible Masters of Bakery

April 13, 2015 | 1 Comment

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Designed by Tough Slate Design | Country: Ukraine

“Spices play the main role in an epic play called Bakery. The shape of the package resembles a theatre cabinet with that houses posters on it. However, there are a little adjustments which make theatre plays feel tasty and sweet.”

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Nominate Your Designs to A’ Design Awards 2015

February 16, 2015 | No Comments

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The A’ Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. View a list of all design award categories and requirements.

Winners in the A’ Design Awards & Competition benefit beyond just the award by gaining exposure through the exhibition, yearbook, PR and publicity, world design rankings inclusion, feedback from the jury, winner’s manual, newsletter announcements and of course the gala evening in Como Lake, Italy. See the full list of benefits. This year, there will be 3 International Exhibitions: in Italy, Holland and Ireland, to celebrate Dublin’s World Design Hub 2015 status.

Entries will be judged by an international jury panel of scholars, professionals and media members.

The deadline for submission is February 28, 2015, and results will be announced to the public on April 15, 2015 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2015.

For further information please visit: whatisadesigncompetition.com

Register and Submit your work to A’ Design Award and Competition.

Check out some of past years winners after the jump, and see more here.

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Cape Brewing Company

January 21, 2015 | 1 Comment

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Designed by Jane SaysMUTI | Country: South Africa

“We were commissioned by design studio Jane Says to illustrate two labels for the Cape Brewing Company, a South African producer of craft beer. Both beers have a distinct flavour profile and story behind them which served as inspiration for the designs.”

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Nordlands

April 29, 2014 | No Comments

Designed by Strømme Throndsen Design | Country: Norway

“Ringnes is Norway’s largest brewer and part of the Carlsberg Group. Strømme Throndsen Design has redesigned their Nordlands Pils, a regional Northern Norwegian beer with a history dating back to the 19th century, that looked to establish a more contemporary interpretation of their heritage.

All the original elements have been kept but have been redrawn and hand lettered with a retrospecitive appreciation for detail and craft, and the iconic Nordlands boat has been given more contrast and dynamism to stand out in the shelves.

The redesign clearly provides the beer with a high quality and brand sensitive revision of the established local pilsner.”

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Seth & Riley’s Garage Hard Lemon

April 22, 2014 | No Comments

Designed by Seymourpowell | Country: United Kingdom

“Leading brand-led design and innovation company Seymourpowell is pleased to announce details of its recent collaboration with the Carlsberg Group to create a ‘brand world’ for the global launch of Seth & Riley’s Garage Hard Lemon Drink.

Recognising the global potential of a 2012 regional initiative from Finland that capitalised upon the growing trend for sweeter tasting alcoholic beverages, Carlsberg Group turned to brand innovation specialists Seymourpowell to help them turn a single variant regional initiative into a globally relevant brand.

Conceptually, Seth & Riley’s Garage Hard Lemon Drink builds on a proud heritage of traditional American ‘home-made’ craftsmanship, evoking the spirit of small-scale workshop innovation. The flavours and product line-up reflect this authentic and simple history.”

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Mack Isbjørn

March 30, 2014 | No Comments

Designed by by north™ | Country: Norway

“In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.”

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Curating the very best packaging design


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