Lovely Package

Curating the very best packaging design

Mezcal Malabraga

March 2, 2012 | 0 Comments

Designed by Manifiesto Futura | Country: Mexico

“Malabraga is a traditional mezcal. A gift from Manifiesto Futura for their friends. Let’s toast for this to be our best year and for new stories”

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Student Work – Yonatan Sheinker

March 1, 2012 | 6 Comments

Designed by Yonatan Sheinker | Country: Israel

“The silk road” – fabric packages for organic, high quality rice. The package can be reversed and used again inside out. The packaging pairs a modern colorful look with traditions, sustainability and free trade agreements.”

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Granny’s Secret

March 1, 2012 | 5 Comments

Designed by Peter Gregson | Country: Serbia

“Granny’s Secret is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.”

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Ilha Enevoada

February 29, 2012 | 0 Comments

Designed by Pavel Kulinsky | Country: Russia

“Concept packaging for Ilha Enevoada porto wine. is a porto wine. Ilha Enevoada means ’misty island’ in Portuguese.”

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Sorein

February 29, 2012 | 1 Comment

Designed by allink.creative | Country: Switzerland

“Sorein located in Päffikon ZH has been in business for more than 85 years. The company is specialised in hand cleaning and skin care products designed for professional use.  Our goal was to better visualise the high quality of the products and the expertise of Sorein. The modern and functional design has been tailored to the requirements of industrial use. Prevention of skin diseases and allergies are important to blue colour workers. The clear colour code and typography ensures a correct usage by these professionals.

The new branding and packaging design is in use as of now. The redesign will be applied to new products and communication measures as they come to market.”

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Canteen Tequila

February 28, 2012 | 6 Comments

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

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Vildenvang Gårdsysteri

February 28, 2012 | 2 Comments

Designed by Tank | Country: Norway

“Vildenvang Gårdsysteri is a small company in northern Norway. They create a range of products from their own farm, their main product is goat cheese. Most of the competing products in stores have pretty bad solutions for opening/closing the cheese package. Our solution became a functional box that can easily be opened/closed.”

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Student Work – Mara Rodríguez

February 27, 2012 | 3 Comments

Designed by Mara Rodríguez | Country: Spain

“Food was placed in designer glassware in order to see it from a different point of view.”

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Stiegl Haus Bier

February 27, 2012 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

Beautifully detailed labels for Stiegl Haus Beir. Check out the short stories for each brew at the end of the post.

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OMS

February 26, 2012 | 0 Comments

Designed by Solid Studio | Country: Italy

“OMS is a line of shoes headed by Original Marines. The need for renewal is born by the poor success of the product, both to the public at deployment. Starting from the renewal of the packaging, revealed several problems: too many product lines and were poorly organized and the mark was not sufficiently impactful.”

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Lovely Package

Curating the very best packaging design


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