Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Stranger & Stranger | Country: United Kingdom
“We are gathered here today to celebrate a massive success. SOLD. OUT.”
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The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within
“Vietnam’s beer market is shifting towards lighter options, driven by younger, health-conscious consumers. Breweries are responding with new products and refreshing package designs that balance tradition with modern lifestyle demands.”
Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
Budweiser introduces a limited edition beer bottle for the lunar new year, embracing Vietnamese traditions. The design incorporates the zodiac animal and vibrant colours, symbolising luck and prosperity, making it a perfect gifting choice.
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Stranger & Stranger | Country: United Kingdom
“We are gathered here today to celebrate a massive success. SOLD. OUT.”
