Lovely Package

Curating the very best packaging design

Tesco Cream

April 17, 2012 | 0 Comments

Designed by R Design | Country: United Kingdom

“The brief was to redesign Tesco’s range of fresh cream that covered over 30 lines. The existing design focused on serving suggestions. Whilst inspirational, this made the range very difficult to shop the specific cream type. 

The idea behind the new design was to create a quality seal that takes cues from old fashioned dairy cream pots. Bold typography is used to highlight the cream type, this is supported by strong colour coding of the seal that follows sector language. This strong simple idea was able to adapt across the various pot sizes and lids. The design also worked well when applied across range extensions such as Soured Cream and Crème Fraiche. The new design achieves a consistent look across the range, a strong shelf presence and succeeds in making the range much easier to shop.”

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Billington’s

April 17, 2012 | 0 Comments

Designed by jkr | Country: United Kingdom

“By developing personality through the Billington’s ‘B’, the new design strives to establish an impactful and memorable visual equity for the brand, giving it standout and charisma on shelf.

Known for its unrefined sugars, the new design celebrates the quality of the product inside the pack, inspired by the vibrancy of its Mauritian origins. The decorative ‘Bs’ then portray the personality of each individual product, in a charming and charismatic way.”

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JustinMcClure.tv Client Gift

April 15, 2012 | 2 Comments

Designed by Duct Tape & Glitter | Country: United States

“A custom screen-printed whiskey bottle box with some old western flair was crafted as a personal thank you gift for select clients of the motion graphics company JustinMcClure.tv. A small tag was printed to accompany the whiskey bottle, leaving a place for a handwritten thank you message. All materials were printed by hand using a 305 mesh screen to ensure that all the details came through accurately on both the box and the tag.”

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X-Doria

April 15, 2012 | 1 Comment

Designed by Knoed Creative | Country: United States

“X-Doria is an international electronic accessories brand. They came to us in need of a complete brand overhaul including a new vision for the brand, redesigning the logo, designing a new packaging system and a shiny new website. With competitors like Incase and Griffin, we had to make sure their packaging turned heads without alienating them from the market. Careful consideration was also given to the logo, making sure it would work well across all applications like embossing, stamping and embroidery.”

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Student Work – Pavel Kulinsky

April 13, 2012 | 8 Comments

Designed by Pavel Kulinsky | Country: Russia

“Student concept for coffee cream packaging. The name “Krinka” is Ukrainian for a jug of milk or cream. I thought that the form of traditional Ukrainian jug would be a nice package form.”

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Miller64

April 12, 2012 | 4 Comments

Designed by Soulsight | Country: United States

“MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring.

The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising.  Soulsight’s handsome new identity, branding and package design demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.”

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Borderfields

April 12, 2012 | 1 Comment

Designed by Cubic | Country: United Kingdom

“The new Borderfields dressings range is about to hit the shelves in supermarkets throughout the UK. Made with deliciously tasty and healthy cold pressed rapeseed oil, the flavours include Simply Caesar, Honey & Mustard and Balsamic & Honey. The dressings are launched on the back of Cubic’s successful rebrand of Borderfields, which in the first year has seen sales of their Cold Pressed Rapeseed Oil double from 147,000 to 290,000 bottles.”

Student Work – Pavla Chuykina & Ann Moiseenko

April 11, 2012 | 2 Comments

Designed by Pavla Chuykina & Ann Moiseenko | Country: Russia

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Dulux

April 11, 2012 | 3 Comments

Designed by Founded | Country: United Kingdom

“This work is something which we recently produced for Icon Magazine’s Rethink project. We were tasked with rethinking something we felt was in need of an overhaul. We focussed our attention up paint tins, and specifically the Dulux brand. Below is an excerpt from the interview for Icon Magazine:

Having recently braved the turmoil that is home decorating, the pain of standing in front of rows of souless tins of paint with no personality was fresh in the mind like a newly glossed skirting board. Therefore, when Icon’s ReThink brief landed, that feeling of being a frustrated paint consumer became the focus of our attention. When everyone thinks of paint (certainly in the UK) I’m sure they think of Dulux.”

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Tentenublo

April 10, 2012 | 5 Comments

Designed by (calcco) | Country: Spain

“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”

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Lovely Package

Curating the very best packaging design


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