Lovely Package

Curating the very best packaging design

Stiegl Haus Bier

February 27, 2012 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

Beautifully detailed labels for Stiegl Haus Beir. Check out the short stories for each brew at the end of the post.

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OMS

February 26, 2012 | 0 Comments

Designed by Solid Studio | Country: Italy

“OMS is a line of shoes headed by Original Marines. The need for renewal is born by the poor success of the product, both to the public at deployment. Starting from the renewal of the packaging, revealed several problems: too many product lines and were poorly organized and the mark was not sufficiently impactful.”

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Student Work – Dima Je

February 25, 2012 | 2 Comments

Designed by Dima Je | Country: Russia

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KopfKunst Self Promotion

February 25, 2012 | 2 Comments

Designed by KopfKunst | Country: Germany

“Briefing: The Amalfi Coast near Naples, with its distinctive citrus fruits – bitter oranges and lemons – inspired the self-promotion mailing by design agency KopfKunst for Christmas 2010. With the annual edition of “Arche”, which promotes slow food products, the cue for this design came from the 1950s: summer, Vespa riding, Italy, the joys of life.”

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Brains

February 24, 2012 | 0 Comments

Designed by Blue Marlin | Country: United Kingdom

“New year, new look for Brains bottles, courtesy of Blue Marlin. Welsh brewer Brains is unveiling updated bottles for its ales range, created by integrated brand design agency Blue Marlin, which are rolling out across the UK this month. The new look bottles are stylish, simple and strong, encapsulating the symbolic Welsh dragon for Brains’ customers old and new. Blue Marlin also redesigned the brewer’s on-trade presence for its cask ales, which launched in July 2011.”

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Rivero González

February 23, 2012 | 1 Comment

Designed by Anagrama | Country: Mexico

“According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices.

Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of  Château Laffite.”

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Bocanegra

February 23, 2012 | 5 Comments

Designed by Manifiesto Futura | Country: Mexico

“Bocanegra craft beer made in Monterrey. It is a tribute to of all working people.”

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Greenpharma

February 22, 2012 | 8 Comments

Designed by Grupo Habermas Comunicación | Country: Spain

“A simple and elegant design, where information and ornamental details determine the final outcome. This is exemplified in the illustrations, blind emboss with silver ink, and the paper used.”

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The Bottle of Wits

February 22, 2012 | 8 Comments

Designed by Helms Workshop | Country: United States

When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.

In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.”

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What Ever

February 21, 2012 | 1 Comment

Designed by CIP Creative | Country: Australia

“What Ever is the wine Medhurst has positioned to be the “relaxed” wine. The message is clear, whatever you eat this summer, tapas, barbeque, Thai, or fresh picnic basket, What Ever is the wine to go with it, What Ever is spicy and fresh, no oaky aroma, chill it if you want, whatever…

The design neatly ties with the symbolic gesture of the “whatever” symbolism.

This is essentially the design brief CIP received from Medhurst Wines and it is potentially the best brief we received – ever!”

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Lovely Package

Curating the very best packaging design


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