September 28, 2011 | 5 Comments
Designed by Acne JR | Country: Sweden
“The Swedish toy company Acne JR launches a line of five new products. A soft toy puppy, apple, tin drum, wooden skull, and a denim version of their classic teddy bear ‘Chester’. Traditional, toys in a modern design. At the same time Acne JR has also opened a webshop.”
September 27, 2011 | 8 Comments
“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ’VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”
September 27, 2011 | 3 Comments
Designed by Redthumb | Country: The Netherlands
“3R Tequila is a 100% de Agave Organic Tequila, of remarkable smoothness, purity and strength, a spirit of passion, boldness and freedom.
3R contacted Redthumb, a small independent branding agency, with an incredible opportunity – create a ‘kick-ass’ design for a brand with an incredible true family story. The client wanted to redefine the Tequila category, and break new ground by creating something bold, outstanding and passionate. Initially launching in Sweden, 3R is also looking to expand to North America, the rest of Europe and Asia.
September 26, 2011 | 6 Comments
Designed by Stocks Taylor Benson | Country: United Kingdom
“Brief: laundry care is a complex segment. With a huge array of product types and product formats, the key to solving the brief was to clarify and simplify on pack messaging and create shelf standout for consumers.
The various product types (e.g. Bio, Non Bio, 2 in 1s and Colours) and their benefits are the key messages. Then within each type a variety of different formats are available (tablets, capsules, powders, liquids and gels and super concentrates).
Creative Solution: steering away from the rather dated category norm imagery of flowers, butterflies, mothers hugging children and scientific whooshes, the revamped range focuses on a simple, strong design concept that mimics fabric care labels found on clothing. This ties the complete range together and still allows for the important differences between product type and format to be clearly identified.
This ‘label’ design concept cleverly allows further key messages to be conveyed. The background fabric changes for product type. For example, a soft fleece fabric is used for Non Bio. Secondary messages, such as number of washes and washing temperatures, are displayed as icons done in the style of washing instructions found on clothing labels.
In a world populated all too often with copycat design when it comes to own label packaging, the goal was to break convention and create category busting designs that will clean up against the competition.”
September 26, 2011 | 8 Comments
Design by Subplot Design | Country: Canada
“With 12 years of success and over 100 SKUs of premium pet food sold nationally and internationally, Petcurean Pet Nutrition looked to Subplot Design Inc. to take the brand to the next level and to elevate its identity and consumer packaging. Along with unveiling 6 brand new SKUs, Petcurean’s new corporate identity and NOW FRESH and GO! packaging launched at SuperZoo 2011 in Las Vegas last week.
September 25, 2011 | 1 Comment
Designed by YARD | Country: United States
“Following in the incredible success of his Collection scents, John Varvatos debuts the first ever fragrance under John Varvatos Star USA. The concept and designs for the bottle, packaging and campaign were created by New York agency YARD—led by Executive Creative Director, Stephen Niedzwiecki. YARD has partnered with John Varvatos and all of his brands for over 7 years.
September 24, 2011 | 4 Comments
Designed by Jag Nagra | Country: Canada
“My friend, Angela Stephen-Dewhurst, and I organized a Depression-Era Circus Tea Party for our friends. For the 11×17 invitation poster, I illustrated 3 characters: the World’s Strongest Man, the Ringmaster, and the World’s Tallest Woman. These characters also made appearances on the wine bottles, along with a few other characters, including a fairly accurate self-portrait of myself and Angela on the Clown Label. Labels were printed on glossy 80LB text, and to add to the quirkiness of the event were adhered onto mismatched wine labels.”
September 24, 2011 | 2 Comments
Designed by Denis Carroll | Country: Ireland
“A range of organic beauty products with volcanic minerals and aromatic essences.
The pattern I created is representative of volcanic sedimentary layers. It is used with variations of colour across the range. In turn, the product colour is representative of the aromatic essence inside.”
September 23, 2011 | 3 Comments
Designed by Family Design Co. | Country: New Zealand
“Family was approached by a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages. Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months.”
September 23, 2011 | 6 Comments
Designed by Studio Lost & Found | Country: Australia
“The Chalice wine labels were designed for Margaret River producer Chalice Bridge Estate.
The Chalice is an icon range of prestige and perfection. These limited release wines represent the Holy Grail of winemaking, and incorporate select parcels of the finest fruit from the Chalice Bridge single vineyard estate in Southern Margaret River. The wine is barrel-fermented and left for fourteen months in new French oak barriques to develop its superior flavours.
The elegance and simplicity of the design reflects the premium positioning of this product.
Printed 4x PMS on Fasson Antarctic White uncoated vellum paper, with matt gold and silver foil, sequential bottle numbering, and a high-build clear silkscreen varnish.
The label printers Supa Stik won Gold in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”