Lovely Package

Curating the very best packaging design

Student Work – Academy of Art San Francisco

September 17, 2011 | 1 Comment

Designed by Caroline Saridewi, Gina Chang, Molly Weber & Sanna Luuka | Country: United States

“This project began with a question, If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.

Aero is the line of branded house products that would be sold in Aero Stores. The line of departments are endless, however, we focused on office and performance products.

Aero store is targeted to deliver upscale quality home products and services in a friendly and sophisticated way. This store will be catered more to city dwellers and those who can choose to live a comfortable more rustic and modern design lifestyle. Aero’s brand promise is to consistently deliver the highest quality, design forward products to our shoppers. Our commitment is to provide our guests with a superior shopping experience.

Taught under Michael Osborne at Academy of Art San Francisco.”

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Student Work – Amy Nortman

September 16, 2011 | 5 Comments

Designed Amy Nortman | United States

“Bonafide is a concept brand and product line that I named and created from scratch. The idea was to design a modern take on the tradition of Southern hospitality, creating a genuine Southern eating experience through beautifully handcrafted baked goods that anyone can access and enjoy, but taste as if ones own grandmother has baked them herself. The look and feel are designed to reflect this sentiment, and the illustrations to create a simple and friendly-fun, yet effective way to communicate.”

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Top Rope Lager

September 16, 2011 | 2 Comments

Designed by John Carlson Design | Country: United States

“Beer can design for Top Rope Mexican-Style Craft Lager. Produced by Upslope Brewery in Boulder, Colorado for Centro Latin Kitchen & Refreshment Palace, also located in Boulder.

Top Rope Beer has been available on tap at Centro for some time now. Centro requested a can design for Top Rope based on the Mexican Lucha Libre Imagery that is used as part of the restaurant decor and promotional materials.”

A Little Bird Told Me

September 16, 2011 | 1 Comment

Designed by Stocks Taylor Benson | Country: United Kingdom

“Design agency Stocks Taylor Benson has created the name, identity and packaging for ‘A little bird told me…’, Pets at Home’s latest standalone premium own brand range of natural wild bird food.

Pets at Home, which offers great products, tips and advice to keep your pet happy and healthy is currently trading with a huge range of branded and own label products in over 290 stores across the UK. The launch of ‘A little bird told me…’ follows on from the success of Pets at Home’s premium natural standalone brands in other categories including Wainwright’s (for dogs), Purely (for cats) and Woodlands (for small pets).

This brand range is premium in terms of a thoroughly researched mix formulation, whilst offering customers value for money through a lower price point than similar branded goods. The new brand will initially launch with a range of wild bird foods, but the design solution is versatile enough to work across future extensions such as wild bird treats and accessories.

Stocks Taylor Benson’s challenge was to create a standalone brand name, identity and packaging solution, independent of Pets at Home, that oozes premium natural cues and has a striking on-shelf presence. The name ‘A little bird told me…’ suggests this is a well-kept secret to which the customer is now privy. The birds do the talking, conveying that this is what the birds would choose themselves if left to their own devices. Quirky phrases and descriptions explain the differences between the foods. Natural textures and earthy colours enhance the harmony of birds and nature. Plus windows allow consumers to see the actual product.

The new wild bird food range will be stocked exclusively in more than 290 Pets at Home stores from this week. It is available in 1kg packs and includes: Ravishing Robin Food, Fantastic Finch Food, Scrumptious Crumble Food and Super Crunchy Suet Food.”

Student Work – Brandon Sim

September 15, 2011 | 15 Comments

Designed by Brandon Sim | Country: Singpore

“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.

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Jive Talk

September 15, 2011 | 1 Comment

Designed by Rethink | Country: Canada

“This interactive CD package was designed for Jive Talk’s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.”

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Briaura Artisan Foods

September 15, 2011 | 9 Comments

Designed by Funnel | Country: United States

“Briaura Artisan Foods is a new, all-natural, non-genetically modified artisan food brand developed by Brian and Laura Medlin. “our initial products are premium artisan bakery mixes using homemade recipes that are all about the best ingredients, unique tastes and simple goodness – created as personal treats for special friends and family they will interest anyone who cares about what’s in their food, what’s happening in food culture and what tastes amazing!” The brand and package design has a simple sophistication with a warm, rural modern nostalgia.”

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G. Papazoglou & Co.

September 15, 2011 | 9 Comments

Designed by Designers United | Country: Greece

New packaging design for G. Papazoglou & Co. company, a supplier of ceramic tiles and kitchen & bathroom fixtures. These two new products are industrial acrylic adhesive mortars, ideal for the facing of vertical surfaces and flooring, with any type and size of ceramic and granite tiles.”

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TUACA

September 14, 2011 | 0 Comments

Designed by Corey Miller | Country: United States

“TUACA’s Perfect Chill label features custom artwork by world famous tattoo artist Corey Miller whose signature also adorns the bottle.

The tattoo is printed with thermochromatic ink, a special dye that changes color when temperatures increase or decrease. When the TUACA bottle reaches the perfect temperature, the color activates to blue, but as the bottle resumes to room temperature, the original light silver color returns.

The overall bottle design represents the rich history of TUACA.  The two lions Miller designed in the form of a tattoo reference the historic guardians of architecture seen throughout Florence, Italy.  Many believe they symbolize the two brothers-in-law, modern day guardians of the adventurous ideals that inspired the brand.

The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the TUACA bottle for generations.  It’s the mark of uncompromising quality, bold innovation and exceptional taste.  The TUACA crest at the bottom of the vertical, front-facing label pays homage to the crest of the House of Medici.  The Medici six-ball shield can be found throughout Italy as a sign of prosperity and influence.”

Burnt Sugar

September 14, 2011 | 8 Comments

Designed by D. Studio | Country: United Kingdom

“Burnt Sugar is a boutique brand of fudge with humble beginnings. Started by Justine Cather, who nabbed her mum’s recipe and took it to market (London’s famous Borough Market to be precise), word soon got out about the delicious lumpy, bumpy pieces of sweetness and its popularity soared.

Having worked with Justine on her gift ranges, she asked us to create a new direction for the brand and redesign the packaging for the core range. Working closely with Justine, we developed the ‘every one is different’ concept, which not only celebrates the perfectly irregular pieces of taste bud-tingling randomness but also all the wonderful variety of foodie folk who like to indulge in her fudge.

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Lovely Package

Curating the very best packaging design


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