January 3, 2012 | 1 Comment
Designed by Christopher Perry | Country: Sweden
“Brief: Uncle Willy’s Wonky Crank Arms is a brand and packaging concept for a premium English bicycle crank arm manufacturer.
The product is hand made and has been ever since the company was founded back in 1988. The crank arms are made to order at a cost of £495/pair and are aimed at bicycle loving people.
I came up with the name Uncle Willy’s to give the brand some history and make it feel like a family-owned business. To describe the product I added Wonky Crank Arms which also gives the brand some humour as they are hand made.
I felt it was very important for the packaging to reflect that the product is hand made and at the same time keep giving the product a historic feel whilst keeping it premium. Using a wooden box and carving out the company name did just that. The leather hinges and adding a mahogany lacquer were chosen to give the packaging it’s premium feel. Not being able to read the name on the box is not an issue as they are not on shelves next to other brands.”
January 2, 2012 | 3 Comments
Designed by StudioIN | Country: Russia
“Upholding tradition, StudioIN has designed a corporate gift for New Year’s Eve. While designing the bottle, we chose a topic that over the past year was among the most discussed: the 2012 apocalypse. The label shows the 14 most ‘popular’ scary scenarios satisfying any taste: from rather predictable natural disasters to those absolutely fantastic.
Despite that humanity has been discussing the end of the world for millennia, we plan to celebrate this ‘last’ New Year’s Eve to the fullest, following our own unforgettable scenario.”
January 2, 2012 | 4 Comments
Designed by Stranger & Stranger | Country: United Kingdom
“We are gathered here today to celebrate a massive success. SOLD. OUT.”
January 1, 2012 | 1 Comment
Designed by Zeus Jones | Country: United States
“Many of us at Zeus Jones are fans of good Scottish whisky. That being the case, we created a set of tasting kits and gave them to family and friends over the holidays as a companion to our PR%F iPad app. The kits, which feature one whisky from each region of Scotland, were each printed and dipped by hand.”
December 31, 2011 | 3 Comments
Designed by Squat Design | Country: United States
“Pereg Gourmet Natural Foods launched its Quinoa-Rice-Couscous line, “superfood” mixes that combine major health benefits with international flavors. With this line, Pereg exceeded the normal bounds of wholesome flavorful food production and challenged Squat Design to create packaging that has a savory, tasty appeal, visually communicates the natural, nourishing qualities of the products and stimulates the consumer.
Squat Design’s expert art direction unified the visions of graphic designers, the photographer and stylist to create artful packages that stand out on the shelf. Our designers opted for recycled, raw-type paper to express the natural feel of the product and our technical team worked intimately with the printer, to resolve the issues of complicated printing techniques, in order to realize the desired design.”
December 30, 2011 | 7 Comments
Designed by Antonis Makriyannis Design | Country: Greece
“The calendar draws inspiration from Abraham Lincoln’s quote: “The best thing about the future is that it only comes one day at a time”. So it starts blank, providing a white canvas on which the user is called every day to make a sketch on each date in order to reveal it, thus “drawing” his/her own future.”
December 29, 2011 | 0 Comments
Designed by Atelier Design | Country: Belgium
Lion à plume is the unusual name of a belgian brewery created in 2009 by a young passionate man, Julien Gascard. The latter does not hesitate to think outside the box and upset traditions in order to craft new possibilities for the simple, yet complex product of beer.
The packaging is modern, innovative and consistent with the product. Through a creative use of typography and short explanations, the origin and taste of the beers are underlined. A bright, fresh style for the “Carioca”, a festive and refreshing beer with a citrus tang. Summer colors and pictures of manual labor for the “Metisse”, used to refresh farm workers during the harvest season. A dark and constructivist style for the “Potiche”, a modern version of the traditional stout brewed for Empress Catherine II of Russia’s court.
December 28, 2011 | 18 Comments
Designed by Holly Prince | Country: Canada
“Betty shampoo & conditioner is a product that brings out the best tones for specific hair types. Blonde, Brunette, Ginger and Noire. Instead of explaining the functionality of the product, which many of the competitors do, I decided to have fun with the copy and play around with stereotypes. The goal for Betty is to be fun, cheeky and smart.
The colour palette for each hair type relates to the stereotype and reflects the persona of who that person would be. The rectangular shape of the bottle would fit and stand nice on a bath ledge or shower rack. The bottles have a pump lid for convenience.”
December 27, 2011 | 1 Comment
Designed by Meers | Country: United States
“Originally called PS-Sweets, this custom sugar-cookie maker was ready for a complete rebrand to spur new business nationwide and position the company for the future. We created a new name, color palette and more elevated look and feel (via letterpress printing primarily) for the packaging and identity that embodied the premium fun of the product. To keep costs containable for this small company, we elected for a ready-made box and put effort into a custom band to enclose it.”