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Student Work – Kyle Tolley & Sarah Graves

August 27, 2010 | 5 Comments

Designed by Kyle Tolley & Sarah Graves | Country: United Kingdom

“The aim of the project was to rethink and re-brand the sanitary protection product category (‘Sanpros’), namely sanitary towels and tampons. A necessary purchase for women typically aged 12-55 years old. These products are mainly purchased by women and on occasion by men for women. The packaging should encourage the buyer to be confident of their purchase and not embarrassed. It should also be environmentally friendly and recyclable.”

Comments

5 Responses to “Student Work – Kyle Tolley & Sarah Graves”

  1. Christina
    August 28th, 2010 @ 11:16 am

    Before I read the description, I thought, “Oh no, this reminds me of THAT TIME OF THE MONTH.” But now that I know that was the point, this is great! Wonderful use of minimalism, color, and shapes – the different sized circles are brilliant.

  2. Melanie
    September 2nd, 2010 @ 9:39 am

    This is a nice system conceptually, but I actually think a package emblazoned with the word “period” would be more embarrassing for me.

  3. april
    August 16th, 2011 @ 12:28 pm

    love it! but i agree with melanie… maybe another word or quote could go there? other than that, brilliant! :)

  4. shawna
    September 12th, 2011 @ 3:11 pm

    brilliant! i would definitely buy!

  5. Stella
    July 25th, 2012 @ 5:16 am

    Stumbled across these – very eye catching!

    I like the starkness of the pack and I can understand the play on words period (full stop) and Period (time of the month). If these were positioned in the sanitary wear section they would certainly stand out. Maybe the word period could simply be replaced by Super, Regular, light and Period could be white but embossed?

    Personally, not keen on the name and the pun will be lost on mainstream audiences. by hey, why not!

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