Among the noticeable features of the packaging design are the use of vibrant colors, quirky typeface and hidden leaves to symbolize its vegan proposition.
London-based branding and packaging design agency Deuce Studio has added fun illustrations along with creating a flavor naming system, which adds an extra level of personality
“…Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone
"Our aim was to elevate and reinvigorate the vegan experience and remove the perceived blandness from the category,” Lloyd Moffatt, Creative Director at PB Creative