The Untold Story of Kentucky Whiskey was released by Kentucky’s Castle & Key Distillery in collaboration with the state’s Black Bourbon Guild. Designed by the award-winning agency Stranger & Stranger, The Untold Story of Kentucky Whiskey seeks to talk about the low number of Black Distillers in the country.
“Over the course of the last decade, the whiskey industry has undergone a long-overdue reckoning of its history. That reckoning has lifted overlooked figures–such as Nathan “Nearest” Green, the man who taught Jack Daniels to distil–and sought to address the disproportionately low number of Black distillers. With its new release, The Untold Story of Kentucky Whiskey, Kentucky’s Castle & Key Distillery hopes to help move that conversation even further into the light. Released in collaboration with the Kentucky Black Bourbon Guild–with a bottle designed by Stranger & Stranger–The Untold Story will help write a new narrative of American whiskey, in annual “chapters,” with each iteration telling another aspect of how African Americans have contributed to the spirits industry. True to the spirit of the project, 100 per cent of the proceeds from The Untold Story–this chapter and the ones that will follow–will support the Castle & Key Scholarship Fund, to promote diversity and inclusion within the distilling industry.”