Safo, a dessert brand, recently announced the launch of its products in two countries simultaneously: Uzbekistan and Kazakhstan. Safo’s offerings are unique and stand apart from the crowd in terms of the products it manufactures. Safo offers high-quality desserts by combining the best of both worlds in its products, traditional oriental delicacies covered with milk and chocolate!
The packaging designs reveal the uniqueness of the products by illustrating the chocolate-covered oriental delicacies on its labels.
“In the packaging design, we revealed the composition of the product as much as possible, showed a juicy filling in the form of dried fruits, nuts or other local delicacies, and demonstrated how chocolate evenly covers the surface of the filling.
Thanks to realistic 3D modeling, the packaging visually conveys the entire composition of the product in just one picture.
For easy navigation, we used color coding so that customers could easily find their favorite flavor.”
Safo combined its efforts with Minim Brand Design, a Tashkent-based creative studio, to highlight the uniqueness of the products through the packaging designs. In addition to highlighting the chocolate-covered local delicacies, Minim used bright and vibrant colors to attract customers and increase the shelf value of the products.
“Product packaging has been made in two different variations — one for a small pack, and another for a bigger one. In this version of the pack we provide customers with not only easy color navigation, but also with a transparent part that clearly shows the content of the packaging.
All in all, a bright, colorful and user-friendly packaging design will support the product in a new market, making its unique advantages even more noticeable for the customer both in Uzbekistan and Kazakhstan.”