Food - Lovely Package

Elisir di Trabia Olive Oil

February 10, 2016 by Lovely Package

“Elisir di Trabia is an extra-virgin olive oil produced in Trabia, a small town in Sicily. The name is inspired by the well-known opera “L’elisir d’amore” (The elixir of Love) by Gaetano Donizetti. This olive oil is not a love potion, but you will fall in love with it’s fragrance and superfine taste. The label is simple with heavy lettering resembling Italian Futurism. The geometric pattern with triangles and circles is represents the olives on the tree, between the leaves. The packaging was artisanally made with care and love: from the choice of the small 25cl glass bottles to the paper for the label (Crush Kiwi 120gr/m2, a unique earth friendly paper made using process residues from organic products including olives). Elisir di Trabia isn’t sold anywhere, it was made as a unique gift for friends and relatives, to satiate their appetite with a touch of love.”

Sommer House

February 1, 2016 by Lovely Package

“Born of love for her self-proclaimed granola connoisseur husband, Jennifer Sommer’s granola comes from the heart. This salty, sweet, nutty, crunchy treat is genuinely irresistible.

Originally dubbed Obsessed granola, Sommer House gained an early following of foodie aficionados. Obsessed as people were, the name just didn’t ring true. M Plus developed the name and packaging design for Sommer House, synonymous with her own name and her delicious recipe she created in her home kitchen. More than just an epicurean delight, Sommer House embodies a beloved place, the joys summer time, and delights from the inside out.”

Bronuts

January 1, 2016 by Lovely Package

“Concept: a location in the Exchange District in Winnipeg, Canada, means a wide cross section of clientele. This includes young professionals, corporate offices, and college students, all from a multitude of different industries. With a bold name, the brand needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.

Solution: a simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.”

Arktis

December 24, 2015 by Lovely Package

“Arktis is a artisan gelato company situated in beautiful Svolvær, in the heart of the Lofoten Islands. Arktis produce natural gelato and sorbet with only natural ingredients. The production is done by hand and all the flavours are blended in manually. We wanted to capture the lines and the motion of the ingredients to give the public an association of the product on everything from the stationary to the website. It was a important for us to distance the identity and the products from other competitiors on the Norwegian market.”

Progresso

December 11, 2015 by Lovely Package

Designed by Hornall Anderson | Country: United States “Progresso believes that real, quality food makes life better. But, how does a brand with over 100 years of heritage design packaging that speaks to loyal supporters as well as more adventurous cooks looking to try something new? This was the challenge Progresso faced when they partnered … Read more

Naughty But Rice

November 13, 2015 by Lovely Package

“Rice pudding is rising in popularity, and to coincide with the trend, The Hain Daniels Group has launched Naughty But Rice, a vibrant new brand with a bit of a twist. The clue’s in the name. Naughty But Rice brings pud lovers all the heart and soul of traditional rice pudding with a deliciously contemporary edge.

Leeds-based brand and design agency, Robot Food, are well-known for their daring challenger approach, and were asked to help create the brand look, feel and packaging. Leaving behind the tired, whimsical category cues of old, the team came up with the strap-line, ‘Rice pudding. But not as you know it’, and got to work on a strikingly indulgent aesthetic that deliberately disregards the category’s moody, rather serious look and feel.”

Quintins & Co.

November 9, 2015 by Lovely Package

“I’ve always been fascinated with crisps packaging and ahead of starting a new packaging project this week, I wanted to give myself a quick fun branding exercise. I wanted to develop my own brand ‘QUINTINS&CO’ and to give it a modern edge and look with catchy brand names and a lively and diverse colour range. Supporting this are abstract shapes and symbols to finish the look. What’s your favorite flavour?

Fonda

November 3, 2015 by Lovely Package

“The Fonda fish farm builds its identity on the basis of a combination of high-quality products and family tradition. Boris Balant participated in the establishing of the Fonda brand and then worked in close cooperation with the family to develop the family company’s overall visual identity in parallel with its development. Humanist then designed the further development and reinvigoration of the brand with a focus on transparency, dynamics and youthfulness, with a simultaneous emphasis on the family’ indigenous origins, based on authentic images of the family. The family saga of a top-quality world-class fishery also received fresh impetus through the redesign of the logo, expansion of the contents and a new website.”

J.A. Seawolf

October 16, 2015 by Lovely Package

“J.A. Seawolf inspiration is old sailor’s stories of the adventures. These stories are so ancient, that the thin line with reality has been erased completely for the enjoyment of our fantasies – gigantic sea creatures, mystic islands and devastating hurricanes.

Label design tells these stories with featuring the elements of the tale. Each product has a unique story to tell, that creates a series of adventures. This approach is opening limitless possibilities for the new product lines in the future – with new adventures.

To differentiate the product flavours we are using pastel colour fields for taste description. Main design element – hand drawn story illustrations are to attract attention to the product in the shops and to evoke the interest about the brand. By creating this product I want to tell exciting stories that are united with exquisite taste and company’s heritage.”

Penema

October 16, 2015October 10, 2015 by Lovely Package

“Esterra® is a family Company that deals with the cultivation, commerce and export of olive oil, as well as other quality products based on the olive. Our enterprise has as goal to develop and expand its activities to other agricultural products, cultivated in the fertile land of Messinia.

The name of the Company comes from the union of the archaic “es” (from) with “terra” (land, in latin) and its goal is to express the connection of the Company to the traditional cultivation and the purity of the products of this land.

The design of the symbol of its trademark also stems from the values that mark this Company. Thus, knowledge and tradition lead to the design of an eternal unique olive tree, which has a ladder as a trunk, an element that symbolizes at the same time the traditional way of collecting olives as well as the modern, dynamic prospects of the Company.”