Japan - Lovely Package

KOI

November 18, 2015 by Lovely Package

“This package is for Japanese Sake, which is called KOI. The KOI is a vividly patterned ornamental fish that represents Japan (KOI is also known as “Nishikigoi”)

KOI is ornamental carp that have beautiful colored markings on the spindle-shaped heroic body. They can be defined as inedible carp that have admirable figure, markings or colors. Also they are known as a “living jewel”. In 1918, first KOI was born in Niigata Japan where the Imayotsukasa Sake Brewery has their brewery.

Likening the white porcelain bottle to the shape of a KOI, we graphically applied a KOI pattern to the surface of the bottle. The package is complete with an outer box, which has a KOI-shaped window to make the display even more appealing. The target will be the people who don’t drink sake daily. Because KOI has unique bottle appearance it is able to appeal to the people who don’t drink Sake much. Of course Sake lovers are also our main targets.”

One Pine Tree

December 9, 2012 by Lovely Package

“In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means ‘One Pine Tree’ and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”

Kotoha

August 16, 2012 by Lovely Package

“A new ‘forest-bathing’ brand from Japan.

From the refreshing scent of Japanese spicebush (kuromoji) to the exotic sweetness of Anise Magnolia (nioikobushi), yuica is the pure essence of Japanese forests, distilled into 100% natural essential oils. The benefits of yuica are perhaps best expressed by the term “forest-bathing”, which has increasingly become popular here in Japan.

Kotoha, a new brand of hair and body care products with yuica’s aroma oil, are made solely from plant-based ingredients. Kuromoji line-up will provide care for damaged hair, while Nioikobushi line-up will provide care for your scalp.”

Nanatsukahara Butter Cake

May 24, 2011 by Lovely Package

“This cake uses special butter from Nanatsukahara farm, Hiroshima Prefecture. We wanted to use the package as a vehicle to communicate where the cake was made and coming from, enjoying the scenery of the farm and of course, the butter cake too.”

Issey Miyake x Evian

September 22, 2010 by Lovely Package

“Evian has announced its latest designer collaboration. The spring water brand has worked with fashion designer Issey Miyake to create the fourth annual limited edition designer bottle. Miyake joins previous Evian bottle designers Christian Lacroix, Jean Paul Gaultier, and Paul Smith. The cheery bottle is decorated with a bright flower meant to embody the evian signature message, “Live young.” The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known.”

PRIMVS

September 3, 2010 by Lovely Package

“PRIMVS is a brand that has decided to up the ante in a number of consumer sectors. It has initially turned its attention to food, a sector that has, for too long, been look upon as merely a necessity of life and requires limited in-depth packaging design.

PRIMVS feels that design and form have been neglected in the way food packaging is presented and our PRIMVS FOOD brand aims to attract those who appreciate premium quality food and design. PRIMVS FOOD sets out to prove that it is possible to achieve both the above objectives without compromising in either aspects. PRIMVS has merged quality food, with a minimalist stylised packaging that is both visual attractive and appealing.

Manzoku: The Ghostly Bento

July 12, 2010 by Lovely Package

“For Ghostly International’s hundredth release, we wanted to commemorate the occasion with something more than music, something bigger, more permanent—a humble monument to our first decade’s work and a gift to our loyal fans. The Ghostly Bento was inspired by Japan and its tradition of quality, service, and design—values that Ghostly has always cherished. “Manzoku” is a Japanese word that roughly translates to “satisfaction.” Thus, the Bento is an intimate celebration of satisfaction in multiple forms—tactile, visual, aural—packaged in a handcrafted wooden box, stained and etched with a stunning image by LA artist Dosa Kim.

The Ghostly Bento is extremely limited in quantity (only 50 boxes were made) and handmade by a team of artists, designers, and craftspeople working closely with Ghostly International.”

Student Work – Petrovic, Zecevic, Milenkovic & Rajic

July 1, 2010 by Lovely Package

Student work for a fictional Japanese food brand, Enso.

“This project consists of packaging for sake, noodles, rice, tea, sauces, spices and sushi- all traditional Japanese products. We spent a lot of time researching the subject and thinking about Japanese design, culture and art. Japan has always been our inspiration and this is sort of an homage to that beautiful country.”

Currenna

April 13, 2010 by Lovely Package

“The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. It would not be obvious to the consumer but having a theory behind the simple design was well received”

Pleats Please

April 8, 2010 by Lovely Package

We’re a little unclear as to whether these were designed just for Issey Miyake magazine ads or if they were actual product packaging, but nevertheless it is some lovely, minimalist design work, which is what we have come to expect from the creatives at Taku Satoh Design Office.