Designed by Hornall Anderson | Country: United States “Progresso believes that real, quality food makes life better. But, how does a brand with over 100 years of heritage design packaging that speaks to loyal supporters as well as more adventurous cooks looking to try something new? This was the challenge Progresso faced when they partnered … Read more
“¡Cho! is a completely unique range of on-the-go drinking Gazpacho recently launched to the UK market. Created by English entrepreneurs and a Michelin starred Spanish chef ¡Cho! is made from organic fruit and vegetables sourced and bottled in Adalucia.
¡Cho! needed to be positioned as a completely different product, and in doing so create its own place in the market. It required a brand identity that communicated a uniquely daring and different gourmet product with real provenance and exquisite taste.”
“The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving.
The romantic image of the waiter’s hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour, have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor’s. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!”
“Brand design agency Coley Porter Bell is creating a new identity for Morrisons’ extensive own brand range as part of the retailer’s push to strengthen the brand and increase the share of its own products bought by customers.
The exercise which aims to transform Morrisons’ own label into a coherent own brand is the biggest design brief in the UK this year. It covers 17,000 products and variants and will roll out over the next 18 months.
Designed by B&B Studio | Country: United Kingdom “Kabuto Noodles are a delicious combination of authentic Asian flavours and quality ingredients, prepared with the skill, dedication and discipline of a Samurai warrior. Creative Partner, Shaun Bowen says “Without knowledge of noodles, one will ultimately have no military victories.”
“Buddy created the packaging for a range of fresh meal soups for Tesco.
The brief was to create a simple bold solution that celebrated the “big flavours” and ingredients of each soup and to communicate their natural filling & wholesome qualities.
Our solution is simply the idea of “bringing the ingredients together”; using overlapping woodblock prints of two of the ingredients as a holding device for the product copy on the front of each pack.”
“Since its launch, TSC Food’s premium range of chilled soup and pasta sauces has consistently grown in terms of distribution and sales. Major retailers, consumers and the competition were all starting to take notice. TSC Foods wanted to further strengthen the GLORIOUS! range and shake-up the soup and sauce category.
Branding agency Lambie-Nairn uncovered what consumers love about GLORIOUS! – their adventurous and original products, using quality ingredients and flavours from around the globe. Thus, the bold ‘A to Z of Global Flavours’ was born. Partnering with ilovedust an iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.
It’s clear that GLORIOUS! has a wonderful and unique range of products that tastes great. We wanted to express this through the branding without being gimmicky. The new pack design ensures the product remains the hero, whilst its fresh simplicity stands out on the shelf. It is also easily expandable as the range grows.”
“Devon, England-based biz-R recently completed this project for Clive’s new range of fresh organic meals available from independent food stores, farm shops and other organic food retailers. The approach challenges packaging design in a market currently saturated with uninspiring international brands and bland own label products; through distinct differentiation it assists Clive’s as they expand and diversify their product range. What sets them apart from everything else in this market is a bold, graphic, identity based on symbology, pattern and color associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf. The cardboard sleeve was adapted to accommodate the clear plastic pot and reveal as much of the content as possible.”
