Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Buddy | Country: United Kingdom
“Buddy created the packaging for a range of fresh meal soups for Tesco.
The brief was to create a simple bold solution that celebrated the “big flavours” and ingredients of each soup and to communicate their natural filling & wholesome qualities.
Our solution is simply the idea of “bringing the ingredients together”; using overlapping woodblock prints of two of the ingredients as a holding device for the product copy on the front of each pack.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Buddy | Country: United Kingdom
“Buddy created the packaging for a range of fresh meal soups for Tesco.
The brief was to create a simple bold solution that celebrated the “big flavours” and ingredients of each soup and to communicate their natural filling & wholesome qualities.
Our solution is simply the idea of “bringing the ingredients together”; using overlapping woodblock prints of two of the ingredients as a holding device for the product copy on the front of each pack.”
