The Netherlands - Lovely Package

Sourcy

October 22, 2015 by Lovely Package

“Brief: due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands. In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy. As such the design agency was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

Technical and market requirements:
– The bottle design must be suitable for carbonated mineral water and fitting within Sourcy’s current standard bottling lines.
– 0,75L glass bottle
– Respect market colour codes – blue for non-carbonated and red for carbonated water.
– Visible colour coding at the top of bottle to avoid restaurant personnel serving the wrong water.

Creative solution: as a strong established brand coming from one source the creative solution was to develop one iconic bottle. A bottle that supports the quality of Sourcy mineral water and respects the quality of it’s customers. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem and symbolises the purity of the mineral water. The lion emblem, together with the higher shoulders of this new bottle, reflect the proud character of the brand. “Sourcy Pure Dutch” goes back to the essence, iconic without fuss, elegant yet understated.

Pure Dutch design.”

Etos Tea

July 9, 2015 by Lovely Package

“Etos is the Netherlands’ best-known drugstore. It comes with a very wide range and lots of store brands. This is how Etos provides a perfect alternative to primary brands, always on the lookout for categories that will take the entire product range to the next level.

The team’s attention was drawn to the category tea that perfectly blends in with today’s consumers: a high-quality product that matches a natural, healthy lifestyle and which has every right to be among the store’s wellness products.”

Giesen ten Kate

May 26, 2015 by Lovely Package

“Giesen ten Kate (GTK) … a small brand with a sky-high ambition and a gun factor. They recently invited Millford to design their brand and packaging line for starting coffee partners.

In order to present a brand that blends in with Giesen ten Kate’s dream AND passion about coffee and how it is made, we set out to find a unique story. One that is perfect for the product and the people representing GTK.

GTK looks at coffee from a whole different perspective. The team outlines its own policy to provide coffee they too can’t resist. Discovery, enthusiasm and commitment have been the basic ingredients of the design, style and packaging.”

Patswerk Anniversary Beer

February 5, 2020March 15, 2015 by Lovely Package

“We like brewing beer and handing out presents. So we decided that our 7 year anniversary was the perfect time to combine these things. We created a super limited package for our clients and friends, including 2 home-brewed beers. A nice and smooth porter and one extremely hoppy IPA.

The packaging is printed using 3 carefully selected PMS colors, making the packaging really ‘pop’.The labels are silkscreened in 3 colors on transparent vinyl stickers, showing the color of the bottle.”

BRAND Bier

April 1, 2015October 5, 2014 by Lovely Package

“BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.VBAT developed a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality. The returnable bottle needed to fit within the current standard bottling lines and carrier formats.”

Eerst Hulp Van Schulp

March 3, 2014 by Lovely Package

“Based on the growing interest in healthy foods, Schulp asked PROUDdesign to develop a design concept for their 100% pure and organic fruit and vegetable juices. So far these juices were integrated in the general fruit juice range, and as such not distinctive enough to attract attention. The design concept should clearly reflect the healing strength of nature thanks to 100% pure, organic juices.”

Hollandse Cider

July 23, 2013 by Lovely Package

“Giel is a small-scale producer of Dutch Cider. Cider is a natural form of conservation of apples. Giels apples are unsprayed and handpicked in the Tull en ‘t Waal area. In Spain, UK, France and Germany Cider is food culture. Cider has a growing market in The Netherlands.”

3 Dutch Farmers

July 21, 2013 by Lovely Package

Designed by Sogood | Country: The Netherlands “Sold and developed exclusively for Schiphol (Amsterdam) Airport, these crisps are hand-baked from potatoes grown at the farm of three real Dutch farmers. They started in 2004 to cook crisps from their farm grown potatoes. The special taste is not only due to the good quality of the soil … Read more

Negro di Pepe

April 8, 2013 by Lovely Package

“An elegant italian wine, created for Grapedistrict – an innovative wine retailer in The Netherlands”

Phetradico Bieren Phoenix

March 27, 2013 by Lovely Package

Designed by Koen Overeem | Country: The Netherlands “Phetradico Bieren is a Dutch brewery that brews Phoenix seasonal beers. The designs are based on Phoenix’s original designs by the dutch designer N.P de Koo.”