Latest in package design
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Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Not Your Usual Popcorn: A French Moonshine with Unique Packaging Design
Explore Popcorn, a unique corn-based French moonshine crafted in the southwest of France. Indulge in this backyard delight, a gourmet treat you can peck at leisure.
Bevas: A New Breed of Functional Coffee Blends with Innovative Packaging Design by White Bear Studio
Explore Bevas’ creation of a new breed of functional coffee blends, combining quality Arabica coffee with essential vitamins. The brand’s premium packaging design, crafted by White Bear Studio, showcases their commitment to health and sustainability.
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
“Naked Life Spirits’ non-alcoholic cocktails are showcased in a captivating series of images. The minimalist compositions and dreamy lighting reflect the brand’s commitment to elegance and authenticity, offering consumers aspirational, sophisticated alternatives.”