Lovely Package

Curating the very best packaging design

Panasonic Note

July 19, 2010 | 27 Comments

Designed by Scholz & Friends | Country: Germany

A beautifully minimal and memorable design for Panasonic Note headphones.

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Skinns

July 18, 2010 | 1 Comment

Designed by The Creative Method | Country: Australia

Brief: Potato Magics created a new generation of chip that is lighter, less fattening and ultimately healthier than the competition. Off the back of this they were able to get chips into the primary schools as part of a healthy choice range. They needed to appeal to the 5-12 year old bracket, they also needed to be bright and bold and inform children, teachers and parents about their benefits.

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Azada Organic

July 17, 2010 | No Comments

Designed by Carla Marin | Country: Spain

“At Azada Organic we wanted to place emphasis on the product and its Spanish origin and not on the logo itself. As such, we have decided against having the logo on the front panel as we believe it is more important to inform about the product. In order to do this, all labels are hand-written informing on how we make the oils and where we source the ingredients from. The tone of voice follows a ‘Spanglish’ style that portrays our origin and the Illustrations, also drawn by hand, convey the ‘natural and healthy’ ethos of our brand.

Furthermore, all labels are made from natural materials (95% of sugar cane fibers and 5% of hemp and linen) and all our stationary is printed using only vegetable based inks.”

Grappa Norton

July 16, 2010 | 3 Comments

Designed by Estudio Iuvaro | Country: Argentina

“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”

Eames Alphabet Blocks

July 16, 2010 | No Comments

Designed by House Industries | Country: United States

These printed corrugated cardboard boxes are beautiful while remaining functional and protective of the product inside.

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Student Work – Parusha Lewis

July 16, 2010 | 2 Comments

Designed by Parusha Lewis | Country: United Kingdom

“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”

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Miller High Life

July 15, 2010 | 4 Comments

Designed by Landor San Francisco | Country: United States

“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”

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The Wine Society

July 15, 2010 | 2 Comments

Designed by The Creative Method | Country: Australia

Brief: The Wine Society wanted to upgrade it’s labels from something that was quite generic to something that added a little more value. The Society is competing against many different wineries and it was important that the labels had good standout, reflected the quality and helped beginning to tell the WS story. The labels needed to work across 3 tiers, a value range, a mid range and a more premium high end range. There were over 30 different labels in the whole series so they needed to feel like a group but also stand alone in their tier.

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Student Work – Osman Ozkara

July 14, 2010 | 6 Comments

Designed by Osman Ozkara | Country: Australia

“This is a identity/bottle/label and packaging design for a Premium Limited Edition Sherry called ‘Lovers of Teruel’, targeted at wine & alcohol connoisseurs alike. Buying wine and other expensive alcohol is a very personal experience, the buyer comes in, touches and feels the bottle, gets up close and personal with the whole personality of the design and it is often a deciding factor in which they choose. However, giving the wine a name wasn’t enough, I wanted to make it personal, have historical value, and tell a story.

The name Lovers of Teruel is based on the Spanish romance story that is alleged to have taken place in 1217 in the city of Teruel, between two lovers Diego & Isabel.

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Teusner Wines

July 14, 2010 | 1 Comment

Designed by Sage | Country: Australia

“Teusner Wines are a small boutique winery based in the Barossa Valley, South Australia. They approached Sage to help them create a brand and package to sell their ‘MC Sparkling Shiraz’ for around AUD $65 retail. The feature graphics on this packaging represent bubbles in their simplest form – circles. The circle pattern, logo and appellation are printed in copper foil to add value to this concept.”

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Lovely Package

Curating the very best packaging design


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