Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana's legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.
Latest in package design
"Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a
Milan-based creative branding firm, Robilant, collaborates with Argentina's historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich
Discover how the Thoroughbred team channeled Sausalito's unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These
Explore the unique, criminal-inspired brand creation for Bruhn Coffee Co., a boutique coffee shop in Brooklyn. The design concept mirrors the hustle of New York City's
Boundless Brand Design reveals the new 'Ocean Edition' bottle for Plymouth Gin in partnership with the Ocean Conservation Trust. The design incorporates sustainability with eye-catching seagrass
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus' handmade mosaics, creating a contemporary yet traditional
Boundless Brand Design unveils the new Royal Salute 21 Year Old Miami Polo Edition, encapsulating the vibrant culture and glamour of Miami. This luxe whisky packaging
Explore Bevas' creation of a new breed of functional coffee blends, combining quality Arabica coffee with essential vitamins. The brand's premium packaging design, crafted by White
Discover the transformative allure of Mirata wines La Guardiaense, where a mask doesn't just cover but also reveals. Prepare for your new wine discovery, as Mirata
Explore Fuji, an Egyptian cafe named after Japan's Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe's branding includes a typeface with curving waves
Sabadì’s new project, Grand Tour Sicilia, reinterprets Sicily’s symbolic places through unusual postcards, as a tribute to the extraordinary Sicilian territory. Founder Simone Sabaini continues to
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global
Discover Antonio Romero's Spanish gourmet products, blending vintage aesthetics with traditional Spanish iconography for a fun and sophisticated gastronomic experience that embodies the unique Spanish culture.
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand's ale legacy with modern appeal,
Discover My Healing Kit, a superfood powder packaging design by Creativebydefinition, fuses nature's healing power with tradition and healthy products, using hand-drawn illustrations and an organic
Deep Hypnosis presents Travarica, a unique type of brandy infused with local aromatic herbs. With its amber color and distinctive taste, this brandy offers a hypnotic
Discover BonaFide, a revolutionary stock cube brand by Studio Unbound. Prioritizing health and genuine flavor, BonaFide eliminates high salt content and unnecessary additives, ensuring a clean,
Discover ZARA SKIN: a revolutionary skincare range reflecting ZARA's minimalist aesthetic. With refillable, nature-inspired packaging, the line champions conscious consumption and environmental responsibility, offering an inclusive
Popular designs
Tropicana’s Branding & Packaging Redesign by Sunhouse
July 18, 2024
Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and heritage. The redesign emphasizes Tropicana’s legacy, highlighting its unique story and craftsmanship, making it stand out as the original, superior orange juice.
A Look Behind The Maravilla Rum Label by Fat Basset Design
July 9, 2024
The branding and label for the Maravilla Rum represents the fateful trip of the Spanish Galleon, Nuestra Senora de las Maravillas on
Unique Whisky Packaging Design Celebrates 40-Year Legacy
July 8, 2024
Stckmn crafted ‘The Only Drop,’ a unique whisky packaging celebrating liquid and cask unity. Featuring handcrafted paper pulp sculptures and transparent bottle designs, the project fetched £18,750 at auction, aiding Scottish youth.
Robinsons Cordials and Creations: A Modern Redesign for Adult Consumers
July 16, 2024
Elevating Robinsons’ Cordials and Creations, Bloom’s redesign infuses youthful energy and sophistication, captivating adult consumers with dynamic visuals and tantalizing flavors, reinvigorating the brand for a new generation.
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
July 1, 2024
Explore the challenging journey of CUDO transitioning from minimalist glass packaging to can solutions for kombucha. Learn about our organic abstraction-inspired design, new brand strategy, and how we captured the essence of kombucha.
Tropicana rejuvenates its brand with Sunhouse, blending modern iconicity and
Elevating Robinsons' Cordials and Creations, Bloom's redesign infuses youthful energy
Brazucafé captures Brazil's coffee culture with its unique blends and
