Lovely Package

Racconti del Campo

January 15, 2018 | 0 Comments

Designed by NEOM | Country: Italy

“It was needed to find a fil rouge, a unique concept, through a range of flours with very different origins: mais, rice, kamut, durum wheat, common wheat, chickpeas, etc. Our client, Selezione Casillo, part of the biggest wheat company in Italy, was calling this offer simply as Farine Speciali but it was not differentiating and giving value to the richness of the product. We had to find a concept that would keep all the differences in one single rich soul expressing their values and quality.”

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Green Dream

January 8, 2018 | 0 Comments

Designed by Box Brand Design | Country: China

“The Green Dream is building up your own combination of aquatic plants with a glass container. The cap of the container is visible variations in the wood grain and it gives a warm natural feeling. Customers can enjoy and experience the fun of putting pieces together in their own way. While you open the product package, it is like opening a colorful puzzle box. The packaging design has comprehensively considered different needs about the transportation safety of E-commerce.”

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Benham’s Gin

March 8, 2016 | 0 Comments

Designed by Stranger & Stranger | Country: United States

“Sonoma’s West County is known for the sea glass on it’s beaches and the local artists who re-use found materials in their work. We thought Sonoma Dry best defined this distinctive gin made from local ingredients.”

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The Great Bonza

March 8, 2016 | 0 Comments

Designed by United Power | Country: Sweden

“Bonza is an Australian expression that describes the feeling that spread through the body before you exclaim “hurray!”. Something is bonza if it is superb and amazing, but at the same time laid back and relaxed. People and places can be bonza. This wine is. Therefore, it was namned The Great Bonza. The wine is produced in Australia by renowned Quarisa Wines, and it is powerful and nuanced, with hints of black currant, black cherry, licorice and coffee.

For the design the client wanted something playful and colorful. We got catchwords like: cheerful and retro. The latter, as producer John got a retro feel of the name. The client also wanted to relate to the Australian origin.

So we thought: since the wine is powerful in flavour, and The Great Bonza is a quirky name for a wine – why not use a quirky Australian circus? The design is playful with a nod to the classic image of the boxing kangaroo. We chose happy and bright colors that are perhaps a little unexpected in the context. We wanted the box to stand out on the shelf, but also add to the atmosphere at the dinner table – a truly colorful exterior for a truly colorful wine.”

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Taft’s Ale House Old Wooden Tooth

March 8, 2016 | 1 Comment

Designed by One Trick Pony | Country: United States

“To celebrate it’s first anniversary, Taft’s Ale House in the Over-the-Rhine neighborhood of Cincinnati releases Old Wooden Tooth – a limited-edition Russian Imperial Stout that has been aging in bourbon barrels since the ale house opened last year.

Taft’s design shop, 1 Trick Pony, teamed up with the folks at Steinhauser, a family owned custom label printer just across the river in Kentucky that specializes in beer and spirits labels. Each 500mL bottle comes packaged in a custom branded wooden box and features a neck flag and label that are custom printed with 9 colors including a metallic copper ink on a cherry veneer label.”

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Fil

February 11, 2016 | 1 Comment

Designed by Senyor Estudi | Country: Spain

“A fine line separates the worlds of wine and beer. Fil is a seam stitched between these two worlds. A sparkling wine made with a type of yeast typically used for brewing beer.

The natural formation of bubbles produced by bottle fermentation manifests itself in a multitude of threads of tiny bubbles that give their name to ‘vi d’agulla,’ literally ‘needle wine’ – subtle and persistent on the tongue and the palate.

The name ‘Fil’ means ‘thread’ in Catalan.”

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Elisir di Trabia Olive Oil

February 10, 2016 | 1 Comment

Designed by GBX Studio | Country: Italy

“Elisir di Trabia is an extra-virgin olive oil produced in Trabia, a small town in Sicily. The name is inspired by the well-known opera “L’elisir d’amore” (The elixir of Love) by Gaetano Donizetti. This olive oil is not a love potion, but you will fall in love with it’s fragrance and superfine taste. The label is simple with heavy lettering resembling Italian Futurism. The geometric pattern with triangles and circles is represents the olives on the tree, between the leaves. The packaging was artisanally made with care and love: from the choice of the small 25cl glass bottles to the paper for the label (Crush Kiwi 120gr/m2, a unique earth friendly paper made using process residues from organic products including olives). Elisir di Trabia isn’t sold anywhere, it was made as a unique gift for friends and relatives, to satiate their appetite with a touch of love.”

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Sommer House

February 1, 2016 | 0 Comments

Designed by Project M+ | Country: United States

“Born of love for her self-proclaimed granola connoisseur husband, Jennifer Sommer’s granola comes from the heart. This salty, sweet, nutty, crunchy treat is genuinely irresistible.

Originally dubbed Obsessed granola, Sommer House gained an early following of foodie aficionados. Obsessed as people were, the name just didn’t ring true. M Plus developed the name and packaging design for Sommer House, synonymous with her own name and her delicious recipe she created in her home kitchen. More than just an epicurean delight, Sommer House embodies a beloved place, the joys summer time, and delights from the inside out.”

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Seaworthy Vodka

February 1, 2016 | 0 Comments

Designed by Squad Ink | Country: Australia

“We constantly find ourselves dreaming up product ideas that bridge the gap between design and product development. Seaworthy Vodka is one of those ideas that we’re proud has made it off the pages in our scrapbook and into production!

Inspired by the Australian seaside and the glorious Bloody Mary cocktail –Seaworthy’s unique taste profile is navigated by the native Australian botanicals of Saltbush (recalling sea-like flavours), Dorrigo Pepperleaf, Lemon Myrtle and Coriander seed.

Seaworthy explores the relationship between land and sea: Two powerful forces coming together to represent the creation of something intriguing and exciting through the complex profile of earthy spice and salty, sweet sea flavour notes. We captured the energy and drama of land and sea colliding through a striking illustration applied to a full circumference bottle label that draws in consumers from all angles.”

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Budweiser

January 27, 2016 | 0 Comments

Designed by jkr | Country: United States

“People gravitate towards brands that have a unique story to tell, and few have as rich a history as Budweiser. Since 1876, the brand has represented uncompromising quality and relentless ambition, reflected through the craft and care that goes into brewing every beer. Our task was to capture this spirit through design.

Recognising that it was time to align the brand identity with the beer itself, Budweiser partnered with our NYC team to refresh their packaging and visual identity. Starting with an exploration of the brand’s history, we uncovered the depth of Budweiser’s rich iconography. We then sweated the details, working alongside the world’s best to craft each element by hand.

From there, we created two bespoke typefaces to communicate the brand’s principles and a simplified bow tie icon to deliver a more contemporary identity for today’s audience.”

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