Lovely Package

Curating the very best packaging design

Coppaia

March 21, 2013 | 2 Comments

Designed by Anti & Grandpeople | Country: Norway

“Anti & Grandpeople modernized the typical Chianti look with a big and narrow label. The elegant design makes the wine look more expensive than it actually is. This was also the client’s brief. The target group are people who are looking for a fairly priced, yet elegant quality wine. A wine suitable for most occasions.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Raven Cream Ale

March 17, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada | Fonts used: None (Handlettered)

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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ROOTS

March 15, 2013 | 3 Comments

Designed by Bob Studio | Country: Greece

“The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”. All for one and one for all.”

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Og

March 11, 2013 | 1 Comment

Designed by Blend-it | Country: Israel

“Og is a sub-brand of Golan Brewerry specializes in limited edition seasonal local premium beer.”

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One Percent

March 8, 2013 | 1 Comment

Designed by Ryan Romanes | Country: New Zealand

“Collectively 8 people were involved in the production of these boxes. Main contributors included a carpenter, digital printers, a wood routing specialist, engravers and myself. All of the contributors were supplied with concise instructions and illustrations, with a focus on their area of the process. It was important that certain stages of the construction were done prior to assemblage, for instance; the branding cut out and engraving on the bottom end of the box had to be completed before the panels were put together, otherwise the box wouldn’t fit into the engraving bed. Likewise the sanding of the boxes happened before engraving so the marks were not stripped. 

The similar tones of the corrugated card and pine complement each other while the high gloss of the acrylic band emphasizes the elegance of the brands expensive nature. The logos symbol is a stylization of the upper leg in profile, starting from knee joint and finishing at the Gluteus Maximus. The name ‘one percent’ references two topics, the first meaning; when exercising our body perspiration is made up of 99% water and 1% solute. Secondly ‘once percent’ represents exclusivity, targeting the brands high end audience. RBNo3.1 was the selected typeface. Its highly geometric form grounds the logo while movement is created when italic.”

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Leis

March 8, 2013 | 3 Comments

Designed by Giodesign | Country: Slovenia

“Leis aims to revive the centuries’ old woodcraft tradition called ‘suha roba’, born in Slovenia amidst one of Europe’s most forested areas. Combining contemporary design and long-established hand-crafting skills, the brand’s purpose is to manufacture appealing, user-friendly and well-designed products made strictly using locally sourced beech.

The first product is a three-piece kitchenware set consisting of a fork, spoon and spatula. They feature an integrated magnet for easy storage, lifted ends to prevent smearing and a curved shape ensuring an easy and secure hold. Future products will include nature-friendly Christmas ornaments and office accessories.

Designed, developed, sourced and handcrafted within a 30 km radius, Leis promotes a sustainable, fair-trade business model. Leis is the result of a partnership between the companies Rimarket, which oversees product development and manufacture, and Gigodesign, for design and branding.”

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Equator Beer

March 7, 2013 | 4 Comments

Designed by Equator Design | Country: Australia

“In the run up to the summer (in Australia), Equator Design’s beer was a small production run of home brew style Pale Ale which we brewed ourselves in our Sydney Office to distribute to our clients. The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to ‘create an impression’ with our current and prospect clients. We decided to do just that with the labels, deboss them to ‘create an impression’ on the thick stock through a local printing firm’s letterpress machine.

The bottle case’s were lovingly crafted by our very own Studio Manager (Master Brewer), Peter Bradley who is a genius when it comes to making anything from native Australian wood. He spent weeks producing a number of boxes which in turn created massive impact when they were distributed to our clients.

So many of our client briefs of recent are requiring us to engage the ‘five senses’ when defining our creative approach to the design briefs. Tactility or touch was key to this self initiated brief and the label demonstrates that the sense of touch is also vital when considering the path to purchase for consumers. Executed well tactility can add perceived value and indeed add to the overall brand experience.

The 5% Pale Ale is perfect for a late spring session anticipating the warm summer months just around the corner…”

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Lékué Citrus Spray

March 7, 2013 | 1 Comment

Designed by Nomon Design | Country: Spain

“Art direction and graphic design of Citrus Spray allowing to spray fruit juice directly from the citrus to flavor dishes, drinks and cocktails.”

Omission

March 7, 2013 | 1 Comment

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

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Lovely Package

Curating the very best packaging design


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