Lovely Package

Curating the very best packaging design

Cirro

August 30, 2010 | 4 Comments

Designed by Tass Gyenes | Country: Australia

“Cirro are the highest of all clouds formed by ice crystals with thin wisp like feather trails – and Viscosity’s latest range of wine. From the purest of water sources 25,000ft above New Zealand’s Marlborough Sounds coastline the story begins, only to leave you somewhere much much higher by the end.”

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Pembroke Craft Brewery

August 28, 2010 | 6 Comments

Designed by Gary Head Design | Country: Australia

“What started as a love for beer and the need for more packaging pieces in a growing portfolio, this project developed into creating a brand for two guys who brew more beer than they can drink.

Pembroke Craft Brewery was born and the simple task for this job was to develop a labeling system for their ever expanding brew collection while sticking to their slick brand which highlights their outstanding work ethic to produce premium beer and beverages.

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Rethink Table Wine

August 26, 2010 | 5 Comments

Designed by Rethink | Country: Canada

“We created this self-promo campaign of “Table Wines” to showcase Rethink’s package design capabilities. The back of each label includes copy crafted to its particular variety of table, giving potential clients a taste of our personality, philosophy and sense of humour.

Copy on this version reads: At Rethink, we believe great package design is like a ping-pong table: it should inspire intense competition and heated dialogue. Not to mention the occasional fist pump and victory dance.

We think this theory is ready to make the leap from this jug to your product. To see what our package designers can create for you, give us a call. We’d love to sit down with you at our table.”

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Bob’s Your Uncle

August 26, 2010 | 6 Comments

Designed by Fanakalo | Country: South Africa

“Our newest design. Wine in a beer bottle! Perfect for picnics, people who don’t want to drink an entire bottle of wine in a restaurant… or just perfect for drinking straight from the bottle! Sold in South Africa for 20 Bob.”

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Killerby Merchant Trader

August 25, 2010 | 1 Comment

Designed by brainCELLS | Country: Australia

“The Killerby family were the owners of a general store in the Margaret River region in the 1970s. It was around this time that the area became populated with boutique wineries. The general store was this inspiration for this traditional wine label, with its scraperboard illustration and structured typographic treatment. The Merchant trader forms part of the Killerby range of wines that will launch in 2010.”

Bols Genever Holiday Gift Pack

August 24, 2010 | 3 Comments

Designed by BMB NYC | Country: United States

“This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, “a little head butt.”  Because of genever’s unique taste profile, the retail placement of our package is in the brown spirits section where gift packaging is generally black or dark in color. As a result, the crisp whiteness of our package stands out.

The package has an outer sleeve that slides over a complex inner structure. This structure supports the weight of the bottle and a die-cut panel which holds two small tulip glasses in place. We resisted the convention of using plastic as a protective covering, therefore, the glasses are recessed behind the wrap and their distinctive shape is used as a die-cut window. A printed piece containing recipes and brand messaging is inserted in a small compartment behind the glasses. This piece is also used as a bottle wrap for retail point of sale.”

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Rialto

August 24, 2010 | 1 Comment

Designed by STRANGER & STRANGER | Country: United Kingdom

“Rialto is a beer from El Salvador, a place famous for Mayan temples and sun worship.”

The Blonde Bombshell

August 23, 2010 | 7 Comments

Designed by Hook | Country: United States

“The idea was to create a pulp-movie like look and feel for the wine. We needed to create a fun design to complement the fruity, floral flavor of the wine and give it a look that stands out in crowded wine shops.”

Foster’s

August 23, 2010 | 3 Comments

Designed by BrandMe | Country: United Kingdom

“Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasises its Australian personality and accentuates the quality and modernity of the brand.

The new look will be introduced to all brand ‘touch-points’ including packaging design, POS, customer and consumer marketing. All the new brand elements and packaging designs have been created by FMCG brand designers BrandMe and will be available in UK supermarkets and off-licences nationally from August.

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Student Work – Sara Böttiger

August 20, 2010 | 3 Comments

Designed by Sara Böttiger | Country: Sweden

“Redesign of an Italian wine called Salice Salentino. In Sweden it costs approximately 7€, which is fairly cheap. When I did the research I realized that many people don’t always remember the name of the wine. They remember the taste, the design of the label, etc, but not the name. In Sweden you can only buy alcohol in places called ‘Systembolaget’. Systembolaget uses numbers on all of their bottles to identify different wines. Sometimes it easier to remember numbers than names. I wanted to use that in my design and I wanted the design to be simple and clean. The three circles are symbols that ‘Systembolaget’ uses to tell customers how the wines taste, if it’s round, rough, etc. The symbols on the label are diecut.”

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Lovely Package

Curating the very best packaging design


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