Lovely Package

Curating the very best packaging design

Paraje de los Bancales

July 19, 2010 | No Comments

Designed by Javier Garduño | Country: Spain

“Paraje de los Bancales is the first wine of Bodegas Pastrana within the DO Arribes del Duero. This wine is elegant, different and with an unusual class. It was important that the image of this came out well, sober and elegant with an unusual class. I chose a one colour approach using lines and geometric elements simulating a wedding tie. All packaging will consist of an individual box of 3 and 6 bottles.”

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Grappa Norton

July 16, 2010 | 3 Comments

Designed by Estudio Iuvaro | Country: Argentina

“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”

Miller High Life

July 15, 2010 | 4 Comments

Designed by Landor San Francisco | Country: United States

“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”

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The Wine Society

July 15, 2010 | 2 Comments

Designed by The Creative Method | Country: Australia

Brief: The Wine Society wanted to upgrade it’s labels from something that was quite generic to something that added a little more value. The Society is competing against many different wineries and it was important that the labels had good standout, reflected the quality and helped beginning to tell the WS story. The labels needed to work across 3 tiers, a value range, a mid range and a more premium high end range. There were over 30 different labels in the whole series so they needed to feel like a group but also stand alone in their tier.

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Student Work – Osman Ozkara

July 14, 2010 | 6 Comments

Designed by Osman Ozkara | Country: Australia

“This is a identity/bottle/label and packaging design for a Premium Limited Edition Sherry called ‘Lovers of Teruel’, targeted at wine & alcohol connoisseurs alike. Buying wine and other expensive alcohol is a very personal experience, the buyer comes in, touches and feels the bottle, gets up close and personal with the whole personality of the design and it is often a deciding factor in which they choose. However, giving the wine a name wasn’t enough, I wanted to make it personal, have historical value, and tell a story.

The name Lovers of Teruel is based on the Spanish romance story that is alleged to have taken place in 1217 in the city of Teruel, between two lovers Diego & Isabel.

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Teusner Wines

July 14, 2010 | 1 Comment

Designed by Sage | Country: Australia

“Teusner Wines are a small boutique winery based in the Barossa Valley, South Australia. They approached Sage to help them create a brand and package to sell their ‘MC Sparkling Shiraz’ for around AUD $65 retail. The feature graphics on this packaging represent bubbles in their simplest form – circles. The circle pattern, logo and appellation are printed in copper foil to add value to this concept.”

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Absolut Brooklyn

July 12, 2010 | 5 Comments

Designed by The Brand Union | Country: United States

“The Brand Union was challenged to develop a uniquely inspiring story through the eyes of Spike Lee and his vision of Brooklyn bringing the bottle design to life. The result is a 1-liter Absolut bottle that features a brownstone with the number from Spike Lee’s childhood home in Cobble Hill, 165, on the building’s front door.

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Paco & Lola

July 10, 2010 | 2 Comments

Designed by Marta Lojo | Country: Spain

An unusual and playful take on alcohol packaging. We love the polka dots and the square, almost ice-cube like liquor bottles.

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S. Martino Winery

July 9, 2010 | No Comments

Designed by Rachel Kinrot | Country: United States

Designs created for wine sold in Italy and Colombia. A nice example of mixing and matching different typefaces to create a cohesive finished solution.

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Student Work – Joe Montefusco

July 8, 2010 | 3 Comments

Designed by Joe Montefusco | Country: United States

“My class was asked to design the identity (and any subsequent packaging needed) for any company of our choosing, invented or existing. I have been interested in designing my own brewery identity for a pretty long time, so I decided to create Trouble Brewing Co.

The idea behind this invented brewery was it would be a really intense kind of badass punky small brewery located in Seattle, WA. To achieve this look, I implemented a series of various techniques meant to reference the aesthetic of rock gig posters. I wanted Trouble Brewing to have a humorously over the top confrontational edge, so I tore the edges of labels and used type and various phrases to create that feeling.”

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Lovely Package

Curating the very best packaging design


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