Lovely Package

Curating the very best packaging design

House of Cards Wines

October 16, 2013 | No Comments

Designed by The Collective | Country: Australia

“When thinking of a name for their brand, winemakers Liz and Travis Wray decided that winemaking really was a bit of a gamble. Despite their vineyard being in a prime spot in Margaret River, every vintage Liz and Travis felt they always had to deal with “what nature played them”: hence the name House of Cards.

With the winning combination of great wine, a fantastic brief and a lovely client, this was a really enjoyable project from beginning to end. Liz wrote: “We have had such amazing feedback… thank you for working so hard to produce a label that has captured our personalities and our brief perfectly.”

We have worked on a number of product ranges for House of Cards Wines over the past few years.”

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California Square

September 25, 2013 | 6 Comments

Designed by Stranger & Stranger | Country: United States

“Square bottles take up less space but you never see them on the wine shelves. If the wine industry turned over to square instead of round bottles we’d save almost a million trees in outer cardboard boxes alone. Not to mention savings in shipping and storage. We’ve created the icon square brand, California Square, available at Total Wines from today.”

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Aviation Gin

September 18, 2013 | 3 Comments

Designed by Sandstrom Partners | Country: United States

“Award-winning brand design agency Sandstrom Partners announced it has completed a dramatic new package design for Portland-based distillery House Spirits’ flagship product, Aviation Gin, according to Sandstrom president Jack Peterson.

House Spirits is one of the most established and fastest-growing craft-distilleries in the United States, and the company needed to establish its point of differentiation from traditional London Dry Gin.

“Up until now, gin has been a spirit closely associated with the English—London dry gin,” Peterson said. “Aviation is creating the new American Gin experience, downplaying juniper and adding other adventurous botanicals such as cardamom, lavender, Indian sarsaparilla, coriander, anise, and dried sweet orange peel for a more balanced flavor. The bottle and label are designed to strikingly differentiate the brand from the pack in an American way.”

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Boudreau’s Bitters

September 16, 2013 | 1 Comment

Designed by David Cole Creative | Country: United States

“This project was another chance for me to work with Canon Seattle’s famous Jamie Boudreau – award winning bartender, restaurateur, curator of the world’s best drink selection (an actual award, 2013)  and great client. I was excited to have this opportunity to dress up his signature bitters with the premium label design they deserve. An embossed, common (master) label design with write-in varietal name is flexible and affordable, while at the same time lending a hand-made touch to these authentically hand-made bitters.”

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ABSOLUT

September 15, 2013 | 3 Comments

Designed by The Brand Union | Country: Sweden

I know we’re a bit late to the party with this work, but it’s great nonetheless.

“This is one of the most dramatic changes we’ve ever made, and our biggest and most transforma- tive design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the ABSOLUT VODKA range is something extraordinary,” says Anna Kamjou, Global Design Director at ABSOLUT. “The standard

thinking says a fruit-flavoured vodka requires fruit imagery. We wanted to break that convention. We asked our design team to reach into the symbolism and myths tied to the ingredients to find each flavour’s core essence — and then amplify that essence through art.”

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Birra Fresca

September 14, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Birra Fresca, a palate smacking cucumber mint IPA, is the latest addition to R&B Brewing’s family of hand-crafted beers design by Saint Bernadine Mission Communications Inc. Strong, yet strangely refreshing, this beer’s cucumber and mint notes inspired the fresh summer colours and cues, while the beer’s 6% heft required a deep comfortable chair.

Like other R&B Brewing beers, the design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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The Gild

September 10, 2013 | No Comments

Designed by Pearlfisher | Country: United Kingdom

“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.

Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.

Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”

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Polevskaya Varnya

September 9, 2013 | 6 Comments

Designed by Red Pepper | Country: Russia

“Beer package concepts are usually very beautiful.

But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

100% of mandatory information shown. 100% of idea saved. 100% not fake and already in stores.”

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Long Table Distillery

September 6, 2013 | 1 Comment

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Long Table Distillery is a producer of handcrafted, premium, small-batch spirits based in Vancouver, BC. Its West Coast heritage, expert knowledge, and dedication to organic, high-quality ingredients were the foundation for the design by Saint Bernadine Mission Communications Inc. A design identity that reflected the distillery’s commitment to craft and focus on small-batch quality was developed for its selection of unique gins, vodkas, and specialty spirits.

The design system needed to accommodate colour coding for flavours of their permanent line, as well as a system to allow for small artisan batches that are sold principally on site. To reflect the artisanal quality of the brand, key elements included a hand-stamped batch number, handwritten varietal, perforated edges, and dotted rules that act as a device to divide information on the label.”

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Two Step Apple Cider

September 6, 2013 | No Comments

Designed by Freeform Advertising + Design | Country: Australia | Illustration: Rudi de Wet

“We needed to create packaging that allowed Mountain Goat to stand out as the quality contender, whilst avoiding the conventions of many other labels (colour choices, obvious apple imagery etc).

Yet it still needed to be clear it was a cider. For this, we imagined the kind of orchard a brand like Mountain Goat might source its apples from.

We then entered relevant terms into Google image search, and created a visual mashup of the more random results. These became the inhabitants of the orchard, such as the two-stepping goats, car castle, sneaky ninja and drum tractor.

The final product was this quirky, illustrated label which gave us a unique visual language for all packaging and communications.”

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Lovely Package

Curating the very best packaging design


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