November 29, 2009 | 3 Comments
Designed by Mayday | Country: United Kingdom
“Secondary packaging provides a modern face for a classic icon.”
November 25, 2009 | 1 Comment
Designed by Interbrand | Country: United Kingdom
“Interbrand has refreshed Churchill Wines identity and redesigned the packaging across all its port and wine ranges. The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups. A brief was developed to refresh the brand by addressing its three core values of purity, passion and patience, according to Sara Faulkner, Senior Designer at Interbrand. The new packaging for the Portuguese-based wine group is said to reflect the environment in which it is produced. We went to the Douro Valley, which inspired the photographs and illustrations on the packaging.”
November 23, 2009 | No Comments
Designed by Brandever | Country: Canada
“For well over a century, Newfoundland’s fishing fleets have traveled to the southern waters of the Caribbean to trade their precious catch for delectable rums and sugars. Rum barrels also served to ballast the ships, aiding the fleets’ safe return home. Over generations, this trade established Newfoundland as a gateway of the world’s finest rums arriving to North America.”
November 22, 2009 | 8 Comments
Designed by Elisabeth Limi | Country: Norway
Design suggestion for Polish Vodka brand Zubrówka. Taking the brands history and origin into the design context with a medicine twist.
November 18, 2009 | No Comments
Designed by Story UK | Country: United Kingdom
“The Scotch Malt Whisky Society revels in the unconventional. Bringing the world’s best selection of single cask, single malts to its members.
The Far Flung Flavours are three new bottlings which have been chosen as they represent some of the most exciting and unusual taste experiences available from the Society. Each eye-popping limited-edition illustration is representative of the weirdly wonderful tastes and scents of the curious single malt within.”
November 14, 2009 | No Comments
Designed by FIRMA | Country: Russia
Hot on the tail of our feature of Firma earlier this week comes this beautiful cognac packaging. Designed by the studio’s special division, Packman Experiments, this is only a concept for now, although it would be lovely to see it brought to fruition in the future.
November 12, 2009 | 3 Comments
Designed by Douglas Fraser | Country: Canada
Absolut will be donating up to $120,000 towards the Vancouver arts community through proceeds from the sale of this new limited edition bottle. Local artist Douglas Fraser shares his rationale behind the design.
”It’s about contemporary urban living set in a crown of snow capped mountains, driftwood and steel, high rise condos and quaint neighbourhoods. Vancouver represents the spirit and the idea of the west, where the sun rises over the mountains and sets into the ocean. The citizens believe in playing hard. Work happens in the ports, and glass towers, and life is all about balance west coast style.”
November 9, 2009 | 3 Comments
Designed by Glasfurd & Walker | Country: Canada
“Chambar Ale is the first of a new range of Belgian style beers produced by renowned Vancouver restaurant, Chambar. With a character that embodies the restaurant’s motto of ‘Civilized Debauchery’, Chambar Ale was crafted for pairing with great food and good friends. It’s a beer for those who love life’s finer things; a beer for the connoisseur. With this in mind, the label design and production was critical to the beer’s positioning. The bespoke label is screen printed in 22ct gold, precious metal ink onto amber glass.”
November 8, 2009 | 3 Comments
Designed by Aaron Willard | Country: United States
Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.
November 7, 2009 | No Comments
Designed by Autograph | Country: United States
“Established in 1925, Guglielmo Winery in Morgan Hill was in need of a brand overhaul. They approached us to take a holistic approach and provide brand consultancy with the aim of better positioning themselves within the industry.
The process required an intimate approach and complete transparency about their current positioning and where they needed to be in the future. This detailed approached led us to accentuating their biggest asset – their heritage – and adding a considered modernity to the three brands of wines.