Lovely Package

Curating the very best packaging design


March 4, 2010 | 1 Comment


Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“The black edition is a special edition of a fake brand that I imagined, black because of its intense tone, the illustrations are drawn as if they were scratched on a slate. The typography is a painting style with some intended errors, I didn’t want to design it perfectly, this kind of cooked wine is designated to bars, cocktails and other opportunities. These three bottles can be exposed without a shame in a living room too.”


Liz Beer

March 4, 2010 | 2 Comments


Designed by Avraham Cornfeld | Country: Israel

“Packaging design and brand identity for Liz Beer Company. The beer comes in three types: Light, Dark and Blonde.”


Stranger & Stranger Christmas Gin

March 3, 2010 | No Comments


Designed by STRANGER & STRANGER | Country: United Kingdom

Last year champagne, this year gin. Thanks again to STRANGER & STRANGER for sending us one of their beautifully designed Christmas bottles. Hopefully it tastes as good as it looks.

“We sourced both the GIN – a specially commissioned small batch production to our own ‘secret’ recipe and the bottle. Everything was lovingly hand produced, including the labelling and packing of 300 bottles! This is the eleventh year we have produced a holiday gift bottle. We’re already starting to plan number twelve.”


Scribe Winery

February 27, 2010 | No Comments


Designed by Nothing: Something: | Country: United States | Fonts used: Bracketed Modern Display, Sackers Gothic

“At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma winery occupies the very first parcel of land ever to produce wine in California. Emil Dresel, a German immigrant with only a vine in his rucksack, built the Dresel & Co. name into the most celebrated vineyard of its time , only to be felled 60 years later by prohibition.


Student Work – Melissa Nemec

February 27, 2010 | 1 Comment


Designed by Melissa Nemec | Country: United States | Fonts used: Modified ITC Avant Garde Gothic

“Bro is the smoothest vodka imaginable and is born when cheap vodka is poured through a Brita filter under the watchful eye of a frat boy. Serve properly in novelty shot glass, or as a mixed drink in a red plastic cup.”

Laurona Wine

February 24, 2010 | 2 Comments


Designed by imposible? comunicación | Country: Spain

“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets,  a Latin extract from  Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.

Falling Feather

February 23, 2010 | 1 Comment


Designed by DesignersJourney | Country: Norway

“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage.  The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”


Mack Breweries

February 22, 2010 | No Comments


Designed by Tank Design | Country: Norway

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner.

Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.


Student Work – Januar Rianto

February 21, 2010 | 3 Comments


Designed by Januar Rianto | Country: Malaysia

“The brief is to design an alcoholic bottled label as well as choose the right bottle, so it suits the concept chosen.”



February 19, 2010 | 9 Comments


Designed by AUGE | Country: Italy

“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”.  For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.


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Lovely Package

Curating the very best packaging design