Lovely Package

Curating the very best packaging design


January 26, 2010 | 6 Comments


Designed by Chez Valois | Country: Canada

“Inspired by the technique used to make ice wine and by Québec’s very particular climate, Neige (meaning snow in English) ice cider was born out of this Canadian province’s terroir, which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.


XXXX Summer Bright Lager

January 24, 2010 | 3 Comments


Designed by Di Donato | Country: Australia

“The XXXX Summer Bright Lager brand evolved from an innovation program designed to establish a new brand within the full strength low-carbohydrate Australian market. The coastal attitude and relaxed style of the identity and packaging has been inspired by the authenticity of the XXXX Trademark. XXXX has a strong affiliation with Summer in Australia and what better way to celebrate Australian lifestyle than a beer brewed specifically for a hot climate and an energised beach culture.


The Balvenie Distillery

January 22, 2010 | 1 Comment


Designed by Here Design | Country: United Kingdom

“A new limited edition from The Balvenie Distillery, matured in Madeira casks. The sun illustration refers to the process of ‘estufagem’ or heating Madeira, a method unique to this distinctive fortified wine.

The pack also features notes about the unique flora and fauna of the island, which echo the distinctive flavour of this delicious whisky – comes highly recommended!”


5 Seeds

January 19, 2010 | 1 Comment


Designed by Di Donato | Country: Australia

“The Tooheys Extra Dry 5 Seeds was an innovation program which encompassed all things beautiful about visual communication and identity development. The process was highly creative and strategically collaborative, allowing us to work from a powerful and unique Archetypal platform. The Visual Identity and packaging outcomes tell a story which illustrates both the functional product benefits (a crisp apple cider) and the mythical narrative of the Tree of Knowledge within the Garden of Eden.


My World Wine

January 16, 2010 | 4 Comments


Designed by DesignersJourney | Country: Norway

“We created a series of hand drawn maps colored by aquarelle embracing each box, accompanied by a series of illustrations highlighting what is unique about each country.”


Backyard Vineyards

January 15, 2010 | 1 Comment


Designed by Brandever | Illustration: Fabien Barral | Country: Canada

Backyard Vineyards is named so due to it’s close proximity to metro Vancouver, BC. Fabien Barrel brought this design to life with beautiful illustrations which interact with the type and other elements on the label. Check out the shears trimming the UPC on the back.



January 15, 2010 | 8 Comments


Designed by Di Donato | Country: Australia

“Re-launch of the packaging and identity of the Kirin beer brand in Australia. Client – Lion Nathan.”

+359 Wine

January 13, 2010 | 1 Comment


Designed by Jordan Jelev | Country: Bulgaria | Font: Bodoni Poster

“The +359 brand name comes from the international phone code of Bulgaria which is +359. This brand identifies 100% with Bulgarians and it is very popular in the country. The client wanted to change the look of the whole package into a vision that is more fresh, modern, colourful and absolutely distinguished.


Salud Wine

January 6, 2010 | 4 Comments


Designed by Spavilla Designs | Country: Spain

Health is the promotional wine from Spavilla Designs. An elaborate packaging for this limited edition, which the prestigious Robert Parker has given a rating of 93 points.”


OZ Vodka

January 6, 2010 | No Comments


Designed by Bronco Trade | Country: Chile

OZ Vodka is a 100% vodka made from grain, triple distilled and purified through a process of seepage varied to obtain a premium vodka of unparalleled quality.

This vodka has been produced in Canada and bottled in Chile by Viña Francisco de Aguirre.”

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Lovely Package

Curating the very best packaging design