Alcohol | Lovely Package

Great Divide Brewing Co.

March 1, 2009 | 3 Comments

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“Brief: Convey superior quality, hand-crafted beers. Original: Mixed letter sizes suggest too casual approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado cliches. Redesign strategy: Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.”

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Trixey Gentleman’s Club

February 28, 2009 | No Comments

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“Branding for an art-deco, Chicago jazz club style restaurant. The logo is written in a new font, specifically made for this project, inspired by the Chrysler building. The branding consist of different sets of block typography over art-deco patterns and frames, trying to import the style into modern Hebrew.”

Small Gully

February 27, 2009 | No Comments

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“Mash has been lucky enough to develop 3 ranges of Small Gully wine and re-vamp another 1. Pictured here are wines from the Formula and Concoction range. Stephen Black is the man behind the Small Gully range and served as Mash’s inspiration for these wines. Mr.Black was a accomplished chemist in a past life developing ground breaking antibiotic medicines, hence the old chemist ’Formula’ notes and imagery based on the old medicine.”

Estate Black

February 26, 2009 | 1 Comment

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Drum

February 25, 2009 | 1 Comment

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“Drum is a new beer product aimed squarely at the late night club scene. Public Creative created the name, character, story and designed all the branding for Drum.”

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Pinelli Wines

February 24, 2009 | 2 Comments

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“Located in Western Australia’s Swan Valley region, Pinelli’s is a traditional family owned winery with old fashioned methods and values. The ‘Crest’ logo developed for them and subsequent promotional material & labeling system helps reflect this traditional appeal and re-enforce a sense of history, and old fashioned values while projecting a modern, clean and visually appealing look and feel.”

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The Waxed Bat

February 23, 2009 | 3 Comments

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“A super-premium, pitch dark, high alcohol wine. The bizarre brand name derives from a childhood memory of the winemaker. His father had some ancient bottles of wine stored in a cellar inhabited by bats which used to scare him as a boy. The bottles had wax seals on them. It was these elements that came together in his mind to give the term Waxed Bats.”

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Black Magic

February 23, 2009 | 1 Comment

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“The top of the pops produce for Small Gully, by wine maker Stephen Black. This limited edition wine represents the best of the Small Gully range and a wine personally developed by the mysterious Mr. Black. The concept was to produce a simple hand written, almost home made package, as if the wine maker had scratched the details of the wine into the bottle himself. A beautiful imported glass bottle was chosen that Mash then had laser etched. The words actually cut into the surface of the glass giving a great tactile and very raw feel. Something that screen printing could not achieve. The result was a cross between contemporary luxury and personalised roughness.”

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MadFish Sparkling

February 21, 2009 | No Comments

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“The limited release MadFish Sparkling label was designed to work in sympathy with already famous Australian MadFish wine brand.”

Southern Gothic Wine

February 20, 2009 | 2 Comments

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“I worked with the Grateful Palate a while ago on a series of wine labels, and they are finally available for sale. The theme was Southern Gothic, and I brainstormed some concepts with owner Dan Philips and designer Beth Elliot. They gave me a lot of creative freedom, and the typography was expertly done by Jeff Keedy. There are little bits of foil printed in the intricate framing elements.

I researched the imagery and stories from the region and time period to get inspired: some immediate triggers were kudzu, sprawling oak trees, and antebellum images like the Southern Belle.”

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