June 24, 2009 | 2 Comments
Designed by Robot-food | Country: United Kingdom
“The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.
The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.
The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.
Robot-food is now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.”
June 23, 2009 | 10 Comments
Designed by Pavel Gubin | Country: Russia
I love this concept! I can just see people drinking straight from the bottle with this package.
“Sexy Tina. 35 % vol. Milky strong liquor (irish cream). Also it is recommended for fans to drink from a throat.”
June 22, 2009 | 35 Comments
Designed by Arthur Schreiber | Country: Russia
Amazing package design concept from Russian designer Arthur Schreiber. He’d love to bring this concept to life, so if any of our readers are interested please let him know.
June 20, 2009 | No Comments
Designed by Red Tettemer | Country: United States
“Red Tettemer teamed up with their friends at Colorado-based Ska Brewing Co. to launch Tub Gin, a new spirit that appeals to martini drinkers and gin joint patrons alike. Tub is distilled by Ska Brewing Co.’s custom Peach Street Distillers. Red Tettemer developed the product’s unique Prohibition-era branding and bootlegger-themed collateral merchandise.”
June 17, 2009 | 4 Comments
Designed by Dragon Rouge | Country: France
“Already one of the world’s leading brands of cognac and enjoying growing success in Asia, Martell is actively pursuing its strategy of expanding its presence in the world of luxury goods. For this reason, the company has decided to launch an ultra-premium product designed to embody the very essence of Martell cognacs and express the spirit of the brand among a target of exclusive connoisseurs. L’Or de Martell will be competing against the most luxurious cognacs to become Martell’s sublime ‘more than perfect’ product.
June 16, 2009 | 12 Comments
Designed by The Robin Shepherd Group | Country: United States
“In the fall of 2008, Jacksonville, Florida-based Bold City Brewery opened its doors to a community of thirsty beer connoisseurs without a local brew to call their own.
Headed by a mother-son team, Bold City sought a look that would bring character and identity to their selection of brews—as well as tie the beer to its hometown.
June 14, 2009 | 2 Comments
Designed by Steam Whistle Brewing | Country: Canada
“To extend the microbrewery’s brand to a new package – 500 ml cans – to be sold across Canada in single units, retro styled 4 packs (with handle) and 24 packs (with easy-tear zipper that turns into display trays).”
June 10, 2009 | No Comments
Designed by Mash | Country: Australia
Beautiful new work for Australia’s St. John’s Road sent to us from Mash.
June 8, 2009 | 10 Comments
Designed by Project 13 | Country: United States
“Launching hits that are popular in the club scene is pretty sweet and all, but until you’ve launched your own branded non-music product, you haven’t really made it in the music business.
That’s why Adidja Palmer, known in the Jamaican dancehall world as Vybz Kartel, went into the rum business. Well, that, and having your own line of premium handcrafted rums is pretty damn cool.
June 4, 2009 | 1 Comment
“If Scarlet Ridge wasn’t a place, but a woman, what sort of woman would she be? Would she be a pin-up girl, a journalist, a seductress, a murderer?
The Scarlet Ridge wine label from Western Australia’s Harvey River Bridge Wines brings the story of Scarlet Ridge to life. The concept is derived from Miss Scarlet a fictional character from the board game Cluedo and telling her story through a range of wine labels. Each label will uncover a new aspect of Miss Scarlet’s personality like buidling a detectives suspect profile. The design of the label reflects this in its use of imagery and typography.
The label is printed on Fasson Estate 8 paper stock with a rolled laid texture, high build clear varnish to the playing card and a high build red silkscreen for the words ‘Scarlet Ridge’.”
Illustrations: Malcolm Lindsay @ Scribbles Illustration Studio.