Lovely Package

Curating the very best packaging design

Milk Concept

March 14, 2009 | 23 Comments


Designed by David Fung | Country: United States | Fonts used: Archer

“This was a personal experiment in form, function, and fun. The goal of this redesign was to use a standard milk carton as the canvas to create a clean, modern, and functional design yet still approachable for the average consumer.”


Fusión Mate De Coca

March 13, 2009 | 1 Comment


Designed by Christian Hanson | Country: Canada | Fonts used: Adobe Jenson, FF Confidential, Trade Gothic

“In Peru, there are three national drinks: ‘Coffee’, ‘Tea’, and ‘Mate De Coca’. Fusión Mate De Coca is a herbal energizing tea for the South American market. Made using the leaves of the coca plant it has been enjoyed for centuries by the people of Peru for its healing and energizing properties.”



March 13, 2009 | No Comments


Designed by Rosenstand & Co. | Country: Denmark

“We could use some fancy marketing speak to describe our drink. But we believe that’s not necessary as it’s all in the name. Organa is made from only natural, organic ingredients and sparkling water. We leave the judgement up to the most important person – you. If you enjoy Organa and like your friends to have some good refreshment too – tell them about it. Enjoy cold.”

Cezar Winery

March 12, 2009 | 5 Comments


Designed by 360 Unibrand | Country: Serbia | Font used: Bryant

“Unibrand Belgrade proposed two designs including the naming for Cezar Winery from Germany – sparkling wines, both red and white (crispy rose and blanc du blanc) as the answer to growing market segment specialy in HORECA.

This type of drink is gaining popularity across Europe predominantly among female consumers as early-night drink. Girls ought to love it!”


Optimism Malt Scotch Whisky

March 10, 2009 | 2 Comments


Designed by STRANGER & STRANGER | Country: United Kingdom | Fonts used: Old Times American, Sacre Bleu

STRANGER & STRANGER sent us their latest work. Be sure to check out the detail after the jump.

“Our client, John Glaser, is hoping to help people think more positively about the economic situation with his fin hand bottled blended scotch. To the optimist the glass (bottle) is half full…”



March 10, 2009 | 1 Comment


Designed by The Taboo Group | Country: Australia

“On the 110th day we said ʻlet it be namedʼ. And from that day forward it would be called Nelson.

Itʼs been a long time coming, but the Trial Brew, also known as Batch #15, has finally been dubbed and
officially launched.

Trial Brew began its life in a plain bottle appearing as a silent sponsor of music, fashion, and art events
during the latter months of 2008. At these events, as well as through a website and special information
postcard, we gathered feedback from creative types (approximately 1,000 of them) regarding the look, taste,
and possible names for the beer.


Karlsson’s Vodka

March 9, 2009 | 2 Comments


Designed by The Brand Union | Country: Sweden |  Fonts used: Helvetica, ITC Garamond, Trade Gothic

“Most people would probably have been satisfied with such an outstanding career, and rested on their laurels – but not Hans. On the contrary! Instead, he left the ad agency and started Brindfors Design, from 1999 part of Enterprise IG Group. And with his creative direction for Karlsson’s vodka perhaps starting a new chapter in the Swedish vodka story.”


DRY Soda Company

March 6, 2009 | 3 Comments


Designed by Turnstyle | Country: United States | Fonts used: Helvetica

BreeAnna over at Dry Soda sent us some updated packaging. The Vanilla Bean and Juniper Berry packaging houses the signature of DRY’s first two employees, while the original four flavors showcase our Founder’s signature.

“Designed for those seeking a sophisticated, non-alcoholic beverage option, DRY Soda Co. produces lightly sweet, all-natural, culinary sodas. The sodas were developed specifically to be paired with great foods. To this end, DRY wanted the bottles to look at home in an upscale restaurant or at a five star hotel. Our design solution was intentionally minimalist. Wr endeavored to make the bottle sophisticated, but still fresh and inviting. Minimal graphics on clear bottles allow the purity of the product to show through. The owner’s signature on each bottle denotes a sense of craft behind each flavor’s recipe.”


African Cola

March 6, 2009 | 1 Comment


Designed by Jupp Ernst | Country: Germany

The drink has been around since 1931 and operated during World War II with dirty means a tough campaign against his greatest enemy, Coca-Cola. During the 1960s it seemed as if the African Cola was losing cola war in the German market.

Via Below the Clouds.

12 Inches

March 4, 2009 | No Comments


Designed by War Design | Country: Australia

“Imagine being briefed to create striking packaging for a product named after the height of the bottle it’s packaged in. With only small print runs required, there was a real opportunity to have some fun. The solution was to design labels that were also 12″ long, printed onto packing tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device.”

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Lovely Package

Curating the very best packaging design