January 18, 2015 | No Comments
Designed by mousegraphics | Country: Greece
“Τhe briefing (in brief): We would like to renew the image of our line of couverture chocolates. We need a contemporary look for a popular product.
Τhe target consumer: A middle – upper class group of various ages, faithful to the ION quality and also younger generations of prospective clients.
The design: This is a client with whom we have cooperated successfully in other rebranding projects. In this case we had to change the couverture packaging in a way that would update the product identity and pleasantly surprise consumers while strengthening loyalty to the brand. We opted for a design drastically different to the visually overcharged one that already existed: the packaging surface was cleared so that the basic product attributes could emerge in favour of the consumer. Zones of colour were limited to surface edges so as to denote the 4 different chocolate types-flavors (classic, milk, dark cocoa and white chocolate). Emphasis was given to the 5 gr. couverture piece which is the functional basis of the chocolate-cooking process; its sharp ‘snap’ is actually a sign of quality and the first element that memory recalls in relation to couverture handling. Cooking ritual was further invoked by the hand-drawn designs of pots where chocolate pieces are melted. The selected typography added to an overall feeling of a neat kitchen diary where notes and recipes are kept and valued.”
December 26, 2014 | 1 Comment
Designed by Jessica Jones | Country: United States
“Maverick Chocolate Co. is a startup company that hand crafts finished bar in their shop at historic Findlay Market in Cincinnati, Ohio chocolate in small batches from the bean to the.Beans are ethically sourced from smallholder farmers; ingredients are organic.
Maverick’s brand salutes gentleman adventurers of yesteryear — those who did things a little differently, just like the company itself. Packages feature vintage engravings of “mavericks” and their whimsical flying machines, a nod to the company owner’s prior career in the aviation industry. The wine-bottle inspired color palette is dramatic and bold. A different flying contraption is pictured on each flavor of bar along with the tagline, “Bean-to-bar chocolate for the adventurous palate.”
Packages for Maverick chocolate bars are die-cut recloseable wallets, printed in 2 colors on textured paper.”
October 7, 2014 | 2 Comments
Designed by mousegraphics | Country: Greece
“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.
The target consumer: Children, teenagers and even adults with a sweet tooth.
The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”
August 18, 2014 | 3 Comments
“Overview: Bennetto Natural Foods Company launched its flagship product this year ‘Bennetto Drinking Chocolate’. It is positioned within its market as a luxury confectionery brand, with cacao sourced from a certified Fairtrade cooperative in Peru.
The two key demographics are business to business and direct to consumer. Within the business to business sector the primary categories targeted are large luxury hotels and international airlines. For our direct to consumer market (via local cafés) is skewed towards health conscious women who enjoy current health food trends and have an adventurous and sophisticated palate.
In response the product needs to deliver packaging that looks intriguing, imaginative and luxurious while showing quirky, ethical and traditional characteristics.”
June 12, 2014 | No Comments
Designed by Studio Chapeaux | Country: Germany
“The two gourmet cosmopolitans Lapp & Fao send home sweet chocolate greetings from the most far away places you could possibly imagine. Taking you on a journey of chocolate discoveries. Pure and totally handmade. They are crafted from the finest chocolate filled with a selection of the freshest ingredients. Lapp & Fao Chocolate Postcards are an ode to high quality, attention to detail and the love for adventures.”
May 30, 2014 | No Comments
Designed by allink | Country: Switzerland
“With a new line in the ice cream department, the Swiss retail company Migros is relying on the tried and trusted. The simple block ice cream has been a favorite in the 70s but disappeared from the range. Nowadays the honest and authentic products reflect the zeitgeist again and therefor they have been relaunched.
allink developed the packaging design for the relaunch of the popular classic, which has been created from scratch. The packaging design attracts attention due to the straight-line and reduced design. And it awakes memories of the summer vacation in Italy, colored Vespa scooter and a time, when everything was little bit simpler.”
May 24, 2014 | No Comments
Designed by Beatrice Menis | Country: Sweden
“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”
April 21, 2014 | No Comments
Designed by Pearlfisher | Country: United States
“Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and packaging for organic chocolate brand, NibMor.
A premium snack brand that does things differently, NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way on the crowded confectionary shelf.”
March 24, 2014 | 1 Comment
Designed by Studio MPLS | Country: United States
“Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging design desperately needed modernization. Studio MPLS’s packaging redesign covered a variety of flavors, products, and packages, offering Mrs. Weinstein’s a coherent design system going forward.”
February 12, 2014 | No Comments
Designed by Physical Pixel | Country: United States
“Looking to expand their specialty offerings, I worked with Lambertville Trading Company to create a new product that incorporated two varieties of their delicious coffee with chocolate from Bucks County, Pennsylvania’s Naked Chocolate. Influenced by the historical use of LTC’s location as a pharmacy/soda fountain in the late 1800’s, my goal was to make these chocolates feel special, considered, and unique, and in keeping, each bar is made by hand in small batches and individually wrapped.
The chocolate is available in two styles, a 38% milk with a light roasted coffee and a 72% dark with a dark roasted coffee, each lending their unique flavor characteristics to the bars.”