May 30, 2014 | No Comments
Designed by allink | Country: Switzerland
“With a new line in the ice cream department, the Swiss retail company Migros is relying on the tried and trusted. The simple block ice cream has been a favorite in the 70s but disappeared from the range. Nowadays the honest and authentic products reflect the zeitgeist again and therefor they have been relaunched.
allink developed the packaging design for the relaunch of the popular classic, which has been created from scratch. The packaging design attracts attention due to the straight-line and reduced design. And it awakes memories of the summer vacation in Italy, colored Vespa scooter and a time, when everything was little bit simpler.”
May 24, 2014 | No Comments
Designed by Beatrice Menis | Country: Sweden
“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”
April 21, 2014 | No Comments
Designed by Pearlfisher | Country: United States
“Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and packaging for organic chocolate brand, NibMor.
A premium snack brand that does things differently, NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way on the crowded confectionary shelf.”
March 24, 2014 | 1 Comment
Designed by Studio MPLS | Country: United States
“Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging design desperately needed modernization. Studio MPLS’s packaging redesign covered a variety of flavors, products, and packages, offering Mrs. Weinstein’s a coherent design system going forward.”
February 12, 2014 | No Comments
Designed by Physical Pixel | Country: United States
“Looking to expand their specialty offerings, I worked with Lambertville Trading Company to create a new product that incorporated two varieties of their delicious coffee with chocolate from Bucks County, Pennsylvania’s Naked Chocolate. Influenced by the historical use of LTC’s location as a pharmacy/soda fountain in the late 1800’s, my goal was to make these chocolates feel special, considered, and unique, and in keeping, each bar is made by hand in small batches and individually wrapped.
The chocolate is available in two styles, a 38% milk with a light roasted coffee and a 72% dark with a dark roasted coffee, each lending their unique flavor characteristics to the bars.”
December 28, 2013 | 2 Comments
Designed by Marx Design | Country: New Zealand
“A little while ago Marx Design issued a promotional piece so daring that some lawyers representing a certain 80s popstar sent us a letter politely asking us to cease and desist. We’re scared of lawyers, so we obliged and then promptly went into hiding waiting for the heat to die down. Fast forward a few years, and the dust has settled: it’s time for a new Marx Design Promotional Gift.
Balance is a tenet of good graphic design, but life with its ups and downs is a bit of a balancing act too. We decided to visually represent this idea in our new promo gift. With a cheeky nod to the pharmaceutical industry, we developed a selection of pill-like balancing aids.”
September 17, 2013 | 3 Comments
Designed by Bessermachen | Country: Denmark
“Karamelleriet is the result of two enthusiasts, a common dream, and a respect for old handcraft. This is reflected in their completely handmade products and personal production.
The new visual identity had to reflect these values while at the same time being innovative, and daring to be different. With this Karamelleriet has achieved an expression that their caramel production is the best.
The design was developed by Bessermachen design studio in close collaboration with Karamelleriet.”
September 9, 2013 | No Comments
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”
August 19, 2013 | 1 Comment
Designed by Anagrama | Country: Mexico
“Bonnard is a Mexican french-inspired tea and confectionary shop.
The brand’s distinct brush strokes and color selection are based on Pierre Bonnard’s postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand’s gallic concept effortlessly, spontaneously and efficiently.
Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands.The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.
The rounded cross icon detail found in the wording relates to the shapes of macaroons, one of Bonnard’s prime delicacies.”
August 9, 2013 | 1 Comment
Designed by Kathy Mueller | Country: United States
“Clean Break offers tongue-in-cheek parting gifts for that not-so-special someone. The concept is a line of confections, gift cards, and gift bags to deliver a “dear john” break-up message with humor. Our hope is that mismatched lovers can share a laugh in what is naturally an awkward moment, and perhaps even start a lasting platonic friendship.
Candy product packaging, like the “Don’t be Bitter” Lemonheads, proclaims such messages as, “Someone once told me, when life gives you a lemon… dump him.” And the cards offer options such as “I hope you… A) Find love. B) Call me to hook up. C) Go to hell or D) Get an STD.”