Fashion | Lovely Package

The Fineprint Chicago

June 1, 2011 | 1 Comment

“The Fineprint Chicago wanted some innovative t-shirt packaging to display in retail locations and possibly use for shipping. Since the company designs mainly Chicago-inspired graphics, I decided to make a Chicago-style pizza box packaging. Since we could screen print on the flat box and then fold, it greatly reduced production costs without limiting the design. The piece can also be sent through the mail.

Screen printing on corrugated cardboard is tough! Problems arise registering your colors with such a thick item to print on. Also, due to the nature of the cardboard, there are random creases in the product that can lead to inconsistent prints.”

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O Monstro da Torta

May 9, 2011 | 6 Comments

“O Monstro da Torta means The Pie Monster in English and it is a new fashion brand of baby clothes in São Paulo, Brazil.

The challenge was to create a stylish package to be different in this market. The brand’s concept is about a Monster, who came from a place called Monstozelândia, very close to New Zealand, and he found in Brazil happiness and some good mates. He also LOVES meat pies and does everything to eat them. He is lovely, friendly, blue and huge. He likes kids but he never appears in the story, just small parts of his body.

After a lot of effort to make our idea viable in terms of costs and production we came up with the idea to use pie packages (very popular in Brazil) and bring to them a refined look. They are printed in 5 colors (one being metallic), plus varnish and lamination BOPP.

This brand has a very clear mindset. They want to become a kind of fairytale and once that happens, they will launch new products expanding their business to different segments such as; books, food, toys, etc.”

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Atura

May 7, 2011 | No Comments

“The name ‘Atura’ is a biblical word meaning ‘adorned’ or ‘crowned’. Atura is a bespoke musk perfume formulated by Israeli singer Rivka Zohar. The Perfume logo and packaging aim at reflecting the unique spiritual quality of the singer’s voice. The leaf ornament was produced in gold foil stamping on glass and paper.”

D&D Clothing

May 2, 2011 | 7 Comments

“Twin brothers, Dan and Dave have been a creative force in the magic industry for well over a decade. Their latest venture goes beyond anything they’ve done before and into the exciting world of fashion. D&D Clothing was inspired from their interest in design and love for magic, this new endeavor expresses a their lifestyle and hopefully yours too.

52 Leagues is the first in a series of t-shirts that will be available in a variety of colors. The title was inspired by the Jules Verne classic with the spade and “52” contributing to our obsession for playing cards. The design depicts a giant Octopus crumbling a Pirate ship into the abyss. Pre-washed and made from 100% Pima cotton for a soft and lightweight feel. Graphics on the front, back, and inside collar. Packaged inside a custom vellum envelope with an organic hemp hangtag. No detail was left out.”

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Maya Negri

April 25, 2011 | 2 Comments

“For the launching of her spring/summer 11 collection, fashion designer Maya Negri commissioned the studio to create a unique press kit which includes a catalogue, poster and fashion film produced in collaboration with Diego Prilusky and Michal Lerman.

The idea behind minimal form – the name of the collection, represented by the gestalt letter M, is to celebrate the clean-cut design of the collection pieces.

The collection, inspired by the designer’s journey to Japan, includes solid colors, airy fabrics and loose fits.”

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Columbine

April 14, 2011 | 2 Comments

“Columbine, the iconic hosiery brand, has been given a fashionable new look at the hands of brand design expert Dow Design.

The new logo and branding modernises the Columbine image, positioning the brand as a quality product for the mainstream market and creating brand cohesion across the range.

“We wanted to communicate Columbine’s quality and stylishness while making an impact,” says Dow Design’s Creative Director Donna McCort.

“Although a trusted brand, Columbine lacked the personality needed to properly stand-out and attract the attention of younger shoppers. By giving the brand a fashionable new look, the packaging reflects the modern quality product inside and keeps Columbine right up with its competition.”

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Penny Proper

April 11, 2011 | 3 Comments

“In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.

Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.

The colour of the wax seal on the package denotes the colour of the coin inside.”

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Ego

March 14, 2011 | 3 Comments

“Ego aims to connect with a modern audience concerned about their appearance. The faceted glass pack has been painted in matte silver so that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo was created with equal strength in mind. Didot typeface was used in which the characteristics of the letter g was enlarged so that in context, three letters together form a single entity with more personality.”

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Cube Pour Homme

March 5, 2011 | 3 Comments

“Designer Mike Flache has created a new flacon. Inspired by the name itself, the packaging design focuses on elegant simplicity. The minimalist form is combined with functionality. The Cube has no cap that could fall off. Just twist the object to open/close it. The sprayer button is on the top side of the flacon. The result is an angular and masculine expression–a product that has a character all of its own.”

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Lee Never Wasted

February 28, 2011 | 28 Comments

“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”

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