November 28, 2012 | 4 Comments
Designed by Lavernia & Cienfuegos | Country: Spain
“The characteristic of jam, apart from its taste, is its colour and texture. A gelatinous semi-transparency, very difficult to imitate. That is to say, its status as a pigment. So we decided to draw the each fruit using its own jam as the paint. It is a basic product that does not require much explanation, that should be clearly identified and recognized and be easy to find on the shelf. The result should be direct and simple. The image of fruit made of the jam is an effective way to represent a jam made from fruit.”
November 26, 2012 | No Comments
Designed by Apsara | Country: United States
“Apinya Thai Chili Sauce is our signature hot sauce inspired by the flavors of Thailand and made with fresh Thai chilies, roasted red peppers, garlic, and ginger.
The creative team designed the overall brand based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.
The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to actively exploit the texture and bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.”
November 25, 2012 | No Comments
Designed by Paolo Varratta Design Consultant | Country: Italy
“Sacone is a small farm located in the Riviera Ligure. It’s a family company that is growing thanks to the great passion of owners and offers high quality products. The Extra Vergine Olive Oil “Cultivar Taggiasca” is probably one of the best olive oils available on the market. The request was to create a packaging that would match the content and to design a “corporate Identity” with a strong image joint to the location and the tradition. The label is made with silk-screen printing in one color and it is done directly on the bottle. This choice, has been made not only by aesthetic issues but also by functional needs. Competitors usually use a paper label that becomes greasy during use. Otherwise the box is made of black cardboard , where the graphic is printed with hot foil, while the logo, manually applied, is made of real wood realized by laser cutting.”
November 24, 2012 | No Comments
Designed by Anders Arhoj | Country: Denmark
“Identity + packaging for new Danish honey brand HELT which mixes traditional countryside honies with new Nordic superfoods like Sea Buckthorn, cranberry etc.
The identity is based on the classic beehive hexagon pattern with every flavour telling a different story on its jar with colours and illustrations.”
November 16, 2012 | 1 Comment
Designed by Popular Bruketa & Žinić OM | Country: Serbia
“JAFFO brand of Serbian Company – Jaffa, needed some help with creating a new brand strategy that would ensure its further existence.
We created the entire visual identity having in mind the fact that it should communicate, above all, with the youngest population. At the end of the creative process, the entire brand was transformed, except for its name which remained the same.
Five different, imaginary characters were created as a part of the new communicational platform, representing 5 different flavors, each with its own name, look, and characteristics. That way we managed to realize the client`s idea to have a brand mascot, by creating characters whose faces appear on the packages themselves, as mascots.”
November 13, 2012 | 3 Comments
Designed by MARK | Country: South Africa
“Nuttall is a small, family-run business. Their delicious range of jams and preserves gets sold mostly at farmers’ markets in the Overberg. That said, the brand has big ambitions, and wants to communicate a fresh, fun approach to a fairly traditional product. The final design solution is cost-effective, but supremely eye-catching.”
November 9, 2012 | 1 Comment
Designed by Robot Food | Country: United Kingdom
“Award Winning Artisan Yorkshire cheese producer, Shepherds Purse has embarked upon a full rebrand and packaging redesign.
Famous for Yorkshire Blue and their range of specialist cheeses made from ewe’s milk, cow’s milk and buffalo milk, Shepherds Purse has timed the rebrand to coincide with the launch of ‘Harrogate Blue’, adding an irresistible, soft, golden-bodied continental blue cheese to it’s current line up.
Yorkshire Branding specialist Robot Food was appointed earlier this year to develop a strong new identity and range of packaging for the company’s specialist cheese range. Working closely with the Shepherds Purse team, which has been bolstered by the return of youngest daughter Caroline from Apple, the consultancy has capitalized on the traditional values of the brand to produce an identity, which they say “heroes provenance and premium cues, while injecting the character of the company and the values behind it”.”
November 8, 2012 | 5 Comments
Designed by Fresh Chicken | Country: Russia
“Pietro Gala” is a new premium pasta brand, distinguished by handcraft manufacturing and high quality ingredients. Fresh chicken agency developed the brand name, character and designed production package. Pietro Gala is an italian chief cook, whose image features different kinds of pasta. Cardboard texture and one-colour print emphasize naturalness of pasta and generate positive emotions.”
November 5, 2012 | No Comments
Designed by Pearlfisher | Country: United Kingdom
“As part of an ongoing relationship with UK food producer Cranswick, Pearlfisher has designed the new identity, tone of voice and packaging for Simply Sausages – a range of gourmet sausages recently launched in Waitrose.”
November 2, 2012 | 3 Comments
Designed by Tomorrow | Country: United States
“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.
An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”