May 23, 2011 | 4 Comments
Designed by Arjan van Woensel | Country: New Zealand
“Communicate the premium character of Cone Kings’ artisan made frozen yogurt. Stand out from the competitors and give the brand a hint of the tone-of-voice of a luxury brand.”
May 23, 2011 | 1 Comment
Designed by Matt Smiroldo | Country: United States
“From pesky pup to mopey mutt, Jekyll & Hound is the perfect fix of natural remedies that balance every mood. Your dog will be howling for more.”
May 22, 2011 | 2 Comments
Designed by Samantha Szakolczay | Country: United States
“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.
My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”
May 20, 2011 | 2 Comments
Designed by Atolón de Mororoa | Country: Uruguay
“El Almacén is a restaurant located in Manantiales, Punta del Este, one of the major tourist spots in Uruguay. El Almacén is devoted to preparing tasty artisan food. We worked on the restaurant identity, including the design for their take away bags. The design represents slightly more stylized graphics that are commonly used in typical stores and fairs in Uruguay.”
May 15, 2011 | 1 Comment
Designed by Nik and Carole | Country: United Kingdom
“Butlers came to us about a year ago when Blacksticks Blue, their absolutely stonking cheese, was languishing on shelves. This special cheese is lovingly handmade (like every cheese the Butler family produces) with a loyal following, but its safe, old packaging was in need of some TLC.
They trusted us to create a simple look that means business. The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’.
Now Blacksticks Blue has a spanking new identity and new followers, including celebrity chef Simon Rimmer. Our relationship with Butlers is growing too and we have lots in the pipeline to make all their cheeses look as good as they taste.”
May 13, 2011 | No Comments
Designed by BrandOpus | Country: United Kingdom
“To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack for Rowse. The celebratory design will hit the shelves at the beginning of April and will be available for a month beyond the event. BrandOpus was tasked with creating a bespoke label for Rowse Limited Edition Royal Wedding British Honey that will be available in major supermarkets such as Morrisons and Tesco. The new iconic packaging features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage and quality dating back to 1938. Founder Tony Rowse started beekeeping in a small shed in Ewelme, Oxfordshire before turning his passion into a business. From humble beginnings the company has grown to become the country’s market leader in honey for which BrandOpus overhauled its identity and packaging last year.
Paul Taylor, creative director, BrandOpus says: “Royal wedding fever is definitely upon us and major British brands are capitalising on the feel good factor that the event invokes in the population’s psyche. For brands whose core values include Britishness this is surely the ultimate opportunity to reiterate their British origins.”
May 12, 2011 | 2 Comments
Designed by Funny Paper | Country: Germany
“Reishunger is a small rice brand that is based in Germany and is focused on authentic and premium-quality rice from all over the world. The slim and slick package design emphasizes the raw and pure character of its contents. Both color coding labels and multiple-choice menu on the package help differentiate between the types of rice.”
May 9, 2011 | 6 Comments
Designed by Peter Gregson | Country: Serbia
“Krc&Ko. (Crunch&Co. in English) is line of various snack products. Peter Gregson task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc&Ko. actually represents the character that enjoys eating various snacks as illustrated on the package (and “company” is actually KRc’s friends who represent each of the various snack products).”
May 8, 2011 | 3 Comments
Designed by Robinsson Cravents | Country: Colombia
“A new pizza brand where I designed the visual identity. My inspiration was the colour of traditional pizzeria ingredients such as cheese, tomato, peppers, salami and also the classic pizza form itself.”
May 2, 2011 | 2 Comments
“We’re excited to say that we’ve released the next version Sir Kensington’s Gourmet Scooping Ketchup, which are 1.5oz miniature jars evoking the same aesthetic as the larger ones. Our intention was to create a compelling option for premium hotels, restaurants, and caterers to offer their customers in single-serve sizes. Though this exists in jams, jellies, and mustards, we simply didn’t think it existed with ketchup.”