October 20, 2010 | 1 Comment
Designed by The Engine Room | Country: United States
“San Francisco-based, The Engine Room, Inc., has just launched this packaging extension for artisan popcorn maker 479° Popcorn. Now that 479° has made its mark as a higher end snack, a new pouch style container has been developed to hit a lower price point, facilitate a stronger wholesale push and reach a broader audience. The Engine Room adapted the original 6-sided box style to this 3-sided pouch, though maintaining the distinguishing minimalism of the brand identity.”
October 19, 2010 | No Comments
Designed by Sanna Annukka | Country: United Kingdom
For the second year running, Sanna Annukka has provided beloved British supermarket Marks and Spencer with gorgeous biscuit packaging for their 2010 Christmas range.
October 15, 2010 | 1 Comment
Designed by Dizen | Country: Argentina
“Olibò is a premium olive oil from Mendoza. The name comes from the Catalán Oli = Olive, and Bò = Good. We designed an elegant and stylish label in which appears a ‘leaf/drop’ of olive.”
October 13, 2010 | 1 Comment
“Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.
October 11, 2010 | 3 Comments
Designed by Edward Okun | Country: Canada
“Nude Bee Honey Co.® was launched in 2010 by entrepreneurs Edward Okun and Jared Cantor with the aim of delivering the most delicious raw honeys produced by independent beekeepers.
Working with independent beekeepers to deliver varietal honeys means a constantly evolving product line. Different types of honey come in and out of stock based on their limited supply, which means all of the honeys we carry at any given time are limited edition.
Produced throughout Ontario Canada, packaged in Guelph and distributed from our small but efficient warehouse in Kensington Market – Toronto, Nude Bee Honey Co.® is changing the way people love honey.”
October 8, 2010 | No Comments
“Bridge Street Fromagerie is a family-owned cheese shop located in historic Lambertville, New Jersey. A series of dual-purpose adhesive labels were designed to secure the cheese’s paper wrapping and to act as informational guides for the customers. Identifying individual characteristics of the cheese as well as suggested alcohol pairings, the labels provide Bridge Street’s cheesemongers with an additional means to share their knowledge with the shop’s customers.”
October 5, 2010 | No Comments
Designed by Marks & Spencer | Country: United Kingdom
Released for the Christmas gift market in 2009, Marks and Spencer repackaged their best selling biscuits into keepsake tins based around iconic British imagery.
October 2, 2010 | No Comments
“Task: To re-inject authenticity and premiumess by recapturing its cultural roots and heritage.
Scope: Brand identity and graphic design.”
September 29, 2010 | 1 Comment
Designed by avant™ | Country: Argentina
“Design proposal for a Latin Deli Store. For BridgerConway.”
September 28, 2010 | 1 Comment
Designed by Moxie Sozo | Country: United States
“Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of the grocery store. The Art Deco-influenced packaging was illustrated by hand in deference the small-batch, gourmet nature of the product. A year after launch, EatPastry continues to thrive and the packaging has been featured in numerous books, magazines and blogs.”