Lovely Package

Curating the very best packaging design

A. Heirloom

July 6, 2012 | 1 Comment

Designed by enormouschampion | Country: United States

“We worked with A. Heirloom, a company that makes US state-shaped cutting boards, to design a single box that could house all of their different shaped boards. The solution was to create a “periodic table” of state-shapes that could be marked off to indicate the box contents. There is also an additional “other” box for their occasional custom request.”


Waldo Trommler Paint

June 25, 2012 | 4 Comments

Designed by Reynolds and Reyner | Country: Ukraine

“Objective: In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.

Process: How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.

Results: No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it have the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.”



June 19, 2012 | 1 Comment

Designed by Bedow | Country: Sweden

“Packaging for the rack Nostalgi by Essem Design. The classic rack, which was designed in 1937 by Gunnar Bolin, comes in several different materials and lengths. The standard rack measures 1,000 mm, but can with an additional console be extended into infinity.”



June 14, 2012 | 2 Comments

Designed by The Bakery | Country: Russia

“Oxford is a new tissue paper brand that we developed from scratch. 

The idea was to create a completely new look for such a mundane product. We started with a name to give it some character, a matching logo and a stricking uniform. 

Though constrained with the packaging format we found an original way to brand not only the existing product, but the new ones as well.”


ByALEX A Range

May 14, 2012 | 1 Comment

Designed by Company | Country: United Kingdom

The A Range is a simple furniture based on two interlocking letter As shapes. The range includes a stool, side table, coat stand.

Made from accredited birch plywood and available in white and grey, the A Stool and A Table come in a simple box with a carry-away handle. This is the first flat-pack, carry away furniture sold at John Lewis stores.”



April 11, 2012 | 3 Comments

Designed by Founded | Country: United Kingdom

“This work is something which we recently produced for Icon Magazine’s Rethink project. We were tasked with rethinking something we felt was in need of an overhaul. We focussed our attention up paint tins, and specifically the Dulux brand. Below is an excerpt from the interview for Icon Magazine:

Having recently braved the turmoil that is home decorating, the pain of standing in front of rows of souless tins of paint with no personality was fresh in the mind like a newly glossed skirting board. Therefore, when Icon’s ReThink brief landed, that feeling of being a frustrated paint consumer became the focus of our attention. When everyone thinks of paint (certainly in the UK) I’m sure they think of Dulux.”



April 10, 2012 | 1 Comment

Designed by Jog Limited | Country: United Kingdom

“Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials.

As the packaging has to sell the story of the materials as much as the product, the brand language of ‘this is now’ and ‘this was’ is used across products to introduce the story of each item’s provenance. For example, ‘this was once bottles and part of a building’ to the reverse and ‘this is now an antipasti platter set’ on the front.”


Thymes Mandarin Coriander

April 4, 2012 | 2 Comments

Designed by Zeus Jones | Country: United States

“Thymes is a company rooted in the Midwest – it’s a part of their heritage. That’s why we decided to look to the textures and images of our region when designing the Mandarin Coriander fragrance line. Our goal was to match the fresh, clean feeling of spring with the nostalgia of a warm afternoon in the kitchen. We worked closely with the Thymes team, drawing inspiration from vintage patterns, authentic packaging forms and hobnail glass. This led us down a creative path that includes an eclectic mix of custom ceramic pieces, tea towels and aprons that compliment the ever evolving mix of home fragrance products. For the color palette, we opted for bright colors that reflect the scent’s vibrant, citrusy nature.”



March 19, 2012 | 6 Comments

Designed by Nik and Carole | Country: United Kingdom

“Expertly crafted from layers of luxurious damascus steel, this super premium range had to appeal to chefs and home cooks who take their cooking uber seriously. Midori, the Japanese word for green reflects the subtle tints of colour in the micarta handle and we commissioned an elegant wooden case, the traditional way to present something of such value.”



February 22, 2012 | 8 Comments

Designed by Grupo Habermas Comunicación | Country: Spain

“A simple and elegant design, where information and ornamental details determine the final outcome. This is exemplified in the illustrations, blind emboss with silver ink, and the paper used.”


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Lovely Package

Curating the very best packaging design